Vivek Soni

VIVEK SONI Indore (INDIA) Mobile No.: email: -- LinkedIn: Skype id: www.linkedin.com/in/vivek-soni vivek.803 PROFILE A professional having 14+ years of diverse experience in Business Consulting, Key Account Management, Client Servicing, Strategy & Planning primarily worked in eCommerce, Advertising, Marketing & Communication and Print & Publishing companies EXPERIENCE SUMMARY • 14 years of progressive professional experience (including 3 years of Remote and WFH full-time positions) • 6 years in Business Management, Operational Planning, Branding and Marketing • 8 years of extensive experience in Key Account Management/Client Servicing • Industries worked in – e-Commerce, Management Consulting (for SMEs), Design and Advertising, FMCG, Print & Publishing • Largest team size handled – 21 members • Good understanding of business from Financial POV, basic knowledge of Financial Calculations • Sound knowledge of creating SOPs, Reporting Systems, new workflows and improvement in existing workflows • Good understanding of core functions of business – Management, Marketing, Operations and Finance JOB POSITIONS AND KEY ACHIEVEMENTS (2006 – 2021) 1 Consultant – Strategic Projects (eCommerce) (Remote) GlobalLinker Feb 2020 – July 2021 (DigiVation Digital Solutions Pvt. Ltd.) Indore • Working as a Consultant for GlobalLinker for large size strategic projects with various organizations and SME (Small and Medium Enterprises) clients • Acting as important link between the client and the company, responsible for overall planning, strategy, execution of assigned projects • Attending high-level meetings, presenting GL capabilities to clients and members, providing full training and support, resolving customers’ queries, collecting feedback and bug reporting • Keeping myself updated about new improvements in GL software and services, suggesting improvements by observing industry trends and competitors’ movements 2 Key Account Manager (MarCom) A&A Business Consulting Pvt. Ltd. May 2018 – Sept. 2018 Indore • Understanding and executing Branding and Marketing projects for SME clients, managing 6-7 clients simultaneously at a time • Involved in consultative selling and working as a business consultant to SME companies • Worked with various SME clients of all sizes, understanding their business model and presenting Marketing and Communication solutions specially curated for each client’s business 3 Key Account Manager (Advertising) (WFH) Pentagram Integrated Communications Pvt. Ltd. Jan. 2016 – Apr. 2017 Mumbai Clients worked with: DP World, Jet Airways, Jet Privilege • Managing a team of 8 people for 3 primary clients (DP World, Jet Airways, Jet Privilege), including onsite and offsite operations • Looking after for day to day operational work of Pentagram Integrated for offsite and onsite clients • Executing the foreplanned strategies and tactics as per the vision of the company to achieve set goals • Responsible for sustaining and growing the revenue from existing clients • Responsible for new business development for Pentagram 4 Business Development Manager (FMCG) Simran Cuisine Pvt. Ltd. July 2015 – Jan. 2016 Indore • Developed the overall strategic roadmap for Simran Cuisine’s online food business – ‘Food on Touch’ including basic financial calculations for ROI, Break-even, complete planning for Operational Setup, Basic Marketing Strategies to advertise and promote the brand, creating documents for Legal Terms and Conditions for business. (Presentation and Financial Calculation Sheet can be presented on request) • Directed the design and development of ‘Food on Touch’ website compatible for all platforms. Created the content for website, including page elements, legal terms and conditions, disclaimers and user interface • Coordinating with Website Design and IT team for successful execution and implementation of website • Art Directed the design of ‘Food on Touch’ website to meet excellent customer experience after launch • Created basic Financial Calculation Sheets with P&L, Break-even and ROI to strategize and showcase the opportunities to launch, sustain and develop the Food on Touch business in 5 major Indian cities • Created planning for (and suggested to Directors) Pull Marketing Strategies to attract customers for Food on Touch, where continuous improvement in Food on Touch Website and Services offered was kept as key area to achieve the goal (online food market being a fast-paced market) • Created the budgeting for MarCom Tools – SMM (WhatsApp, Google, Facebook), Bulk Messaging, Email Marketing, Campaigning in key and TG area • Did competitors’ analysis (Foodpanda, Zomato, Swiggy, TinyOwl and others) to define the positioning of the Food on Touch brand, based on which Differentiation Strategy was suggested to Directors to keep Food on Touch ahead of the competition 5 Product Manager (for PrintSmart Pro) PrintStop India Pvt. Ltd. Mar. 2015 – Jun. 2015 Mumbai • Responsible for presenting PrintSmart Pro capabilities to prospective clients, collecting feedback and sharing with respective team for product improvement • Coordinating with various departments for executing print jobs received through PrintSmart Pro customers • Being the SPOC for all job activities and working as an important link between the client and the company 6 Client Servicing Executive (Advertising) Comart Lithographers Pvt. Ltd. May 2011 – Dec. 2014 Mumbai Clients worked with (Domestic): HUL(Vaseline, Dove, Ponds and other brands), Jet Airways, Jet Privilege, Jeena & Co., Sterling and Wilson, Vodafone, Johnson & Johnson, LOWE (Lintas) Clients worked with (Offshore): SKF-Sweden, Saffron ME (Femina ME) • Responsible for Client Servicing and Business Development for Design Division of Comart Group of Companies • 3-member team grew up to be a team of 15 members in a tenure of 3 years • Billing increased upto 350% by generating more revenue from existing clients (by providing quality and on-time services and winning trust) and acquiring new clients • Addition and relationship management with new Domestic and Offshore clients • 4 new On-site setup started and maintained (with SKF, HUL-MT, Jet Airways and Jet Privilege) • Created new and improved workflow and systems from time to time as and when required to ensure smooth functioning of department (for Onsite and Offsite setup) • Technical support to all companies under Comart Group (Official mail id setup and maintenance, Websites Hosting and maintenance) • Scope of Projects improved from small BTL projects to Full-Scale ATL projects and Activations 7 Client Servicing Executive (Printing & Publishing) Print House (I) Pvt. Ltd. Dec. 2010 – Apr. 2011 Mumbai Clients worked with: Johnson & Johnson, Marico, The Mobilestore, Godrej, Vodafone, Castrol • Worked in Marketing Dept. as Client Servicing Executive for Print Jobs and taken care of Domestic clients. • Learned the Marketing Tactics, Strategies, Report generation (MIS etc.), creating Presentations. 8 Supervisor (Printing & Publishing) Thomson Press (I) Ltd. July 2006 – Dec. 2010 Delhi • Gone through 1.5 years of extensive training (from 2006 to 2008) to learn all aspects of Pre-press, Printing, Post-press, Quality Assurance, Print Production, Marketing and Client Servicing. • Posted in Prepress Dept., where took care of different responsibilities in a tenure of 3 years and finally, going up through the ranks, worked as Supervisor (Production and Pre-press) responsible for coordinating with clients and taking care of all operational and production related responsibilities in my shift. SOME NOTABLE PROJECTS 1. Franchise Business Plan for Pilates and Altitude Training Studio (Mumbai) • PATS, Mumbai (Pilates and Altitude Training Studio) had only 3 branches in Mumbai and wanted to explore the potential to Franchise its Business, initially within Mumbai and then in other parts of the country • Created a detailed report on Franchise-ability of PATS using Secondary Data and covered below given aspects: o Internal Analysis – is the Business Franchise-able? o Pre-research and Analysis – Target Market Study, Demand Analysis, Geographical Analysis, Studio Setup Analysis, Federal/State Laws in force for Franchise Industry, Financial Analysis. o Documents (Operational, Management, Administrative)- Training Modules, Studio Manager Guidelines, MIS, IP Documents, Franchise registration application, Franchise contact/agreement. o Resource Plan o Franchise Guidelines o Marketing and Communications- Branding Exercise, Marketing and Promotional Strategies 2. Created Initial Business Planning (including basic financial calculations for ROI and Break-even) for: • A classified business listing start-up (Indore), similar to JustDial, IndiaMart • A Jewellery business start-up (Mumbai) looking to fill the gap of Indian customers not being able to view/purchase Jewellery items online (Business Plan, Financial Calculations, Operational Planning) • An e-commerce start-up (Mumbai) looking to digitize retailers (initial business plan) • An FMCG company (Kolkata) looking to expand its reach to new geographies (MP and CG) (initial business plan) ACADEMIC QUALIFICATION 2012 – 2015 Executive MBA from Institute for Technology and Management (ITM), Kharghar, Mumbai 2004 - 2006 Diploma in Printing Tech with 1st Division (Government Polytechnic College, Jabalpur, RGPV, M. P. ) 2003 – 2004 Passed 12th with 74 % marks ( St. Gabriel H. Sc. School, Jabalpur, M.P. Board ) STRENGTHS • Strong analytical and problem solving abilities • Leadership, Team Handling, People Management • Ability to take quick and rectified decisions • Quick learner to improve self and surroundings COMPUTER SKILLS • MS Office Suite – Word, Excel, PowerPoint, OneNote, Outlook • Google Workspace – Sheets, Docs, Slides, Meet • CRM / Project Management / Lead Management – Zoho, Tentacle (and others) • Graphic Designing Suite (basic knowledge) – CorelDraw, Adobe Illustrator, Photoshop, InDesign • • Have used Windows, Mac and Linux operating systems Others – Zoom, Google Meet, Skype, Remote Desktop tools (for Support and Troubleshooting), Chat Support (WhatsApp) (typing speed 55-58 wpm) Time to join Expected CTC Immediate Negotiable PERSONAL INFORMATION • • • • • • • Date of Birth Sex Marital Status Nationality Languages known Passport Present address March 8, 1987 Male Single Indian English, Hindi Yes (valid till 13/06/2026) Indore, Madhya Pradesh (India) ________________________________________________________Thank You_____________________________________________________