Vivek Shah

Vivek Shah Email:-Phone: - 31 | Senior Manager PROFILE SUMMARY Over 5 years of experience across Telecom, Internet, Quick Commerce, F&B, Retail, and Media sectors, excelling in growth marketing, GTM strategy, key account management and digital transformation. PROFESSIONAL EXPERIENCE 66 Months Reliance Brands Limited – F&B Senior Manager – Digital Channel Experience April’24-To Date • Spearheading the digital channel experience for RBL Food brands including Pret A Manger India, EL&N Café and Armani Caffe • Own the entire Home Delivery and Take-away business P&L – through revenue planning, pricing strategies and hyperlocal marketing • Driving business intelligence, shaping the NPD, product and pricing strategy through data driven insights – derived from delivery aggregators • Developing and managing ORM and CRM and digital CX for all brands under RBL Foods portfolio • Managing all online sales channels like Swiggy, Zomato, Eazydiner for delivery and dine-in and Q-commerce platforms like Instamart, Blinkit and Zepto Swiggy Cluster Growth Manager/Senior Manager – Planning and Performance June’22- April’24 • Leading the next round of growth and profitability for Swiggy’s Food Delivery business in 25+Metro and tier 1 cities Pan India with added responsibility of 200+ tier 2 and 3 cities across 7 states in South, West and Central India • Managing and developing the AOPs and MOPs, tracking daily and weekly growth – and planning real-time interventions with cross functional teams • Planning and implementing the ATL/BTL, Owned Media and Digital Marketing activations taking into account regional nuances and festive spikes • Tracking and planning the growth metrics and driving real time hyperlocal interventions to improve on CX, DX and RX parameters • Driving the Positive Unit Economics strategy – through High AOV, CPD reductions Commission upsells and Ads Revenue growth focused strategies. Accenture Strategy & Consulting Management Consulting Analyst June’21- May’22 Projects • Campaign strategy and NBA in Marketing – Deploying a Personalized Recommendations Engine for US based Telecom company o Helped design the new Always-on Marketing strategy for Postpaid Customers – with direct positive impact on key KPIs like ARPU and Churn o Supported the implementation and launch of Next Best Action analytical model to hyper-personalize offers and optimize campaign planning time o Outlined the Digital Engagement Strategy – recommending opportunities to grow traffic and revenues on digital properties • Infectious disease index development and marketing strategy for a major Middle-East Not for Profit organization o Worked on the research, development, branding and the marketing strategy for Global Infectious Disease Index (GIDI) o Worked with client stakeholders to identify, assess and select key technology, data and platform partners for the index • Business Development Projects o Worked on designing the pitch deck for Europe based FMCG client – to accelerate their Digital transformation journey across Japan and SEA o Worked on building and designing the Loyalty Program consulting pitch and framework – for an Indian Petro-retail client o Worked on research around the digital transformation best practices of global chemical and textile companies for a Japanese conglomerate Jio Platforms Limited Product Marketing Manager June’19- May’21 Projects • Go-To-Market Strategy for JioThings IoT Solution suite o Designed the Go to Market Strategy for the launch of JioThings – Smart Assets IoT Solutions targeting an INR 125 Cr/year revenue o Developed the Marketing collaterals, Internal Training documents, Industry Decks and Channel Partner Policies o Designed “JioThings Premier League” a competitive Sales force training and orientation program. o Initiated Thought Leadership PR activity to bring top IoT Influencers together on a common platform and establish Jio as the key industry influencer o Planned BTL activities to drive sales across all key accounts and channels • Loyalty Program Design and Development for Mumbai Indians IPL Franchisee o Designed the MI Paltan Loyalty Program in line with similar global programs run by international football club franchises o Conducted extensive Market Research, In-Depth interviews, Focused Group Discussions with fans and analyzed historical ticketing data to derive key insights and arrive at the pricing strategy o Piloted the launch of the program in IPL 2020 targeting INR 10 Cr revenue in the first two seasons • Campaign Planning and Execution for Jio Postpaid Plus o Worked on the design of the Jio Postpaid Plus Program – conducted Primary research, Competitive Benchmarking o Designed the Campaign Calendar – loyalty benefits, Competitions, Promotions and planned ATL/BTL activities o Provided Partner On-boarding and Business Development Support for the Postpaid Plus and Super Store Program • Trade Marketing and Business Development for Recron Consumer Products o Managed pan-India distributor, wholesaler and retailer level marketing activities – including POS merchandising, festive offers, promos and incentives o Managed key accounts like Amazon and V-Mart, while developing and launching an in-house e-commerce store leveraging Ajio and JioMart platforms o Set-up the training infrastructure and material for the new Sales Tracking application and conducted trainings for the entire field sales team o Coordinated project execution by liaising with Senior Leadership, External Consultants, IT, Finance and HR Teams QualZen India Business Development Manager Apr’16- Jun’17 • Led client acquisitions at QualZen – a Financial, Legal, Audit, Marketing and Strategy Consulting firm for Start-ups and SMBs • On-boarded and worked on-site with an INR 8 Cr funded Video Technology OTT Platform start-up • Generated insights on the digital video consumption patterns of the customer through in-depth market research • Expanded the Target Segment to include Power streamers in addition to mobile first digital natives • Targeted and achieved 1 lakh+ downloads in the first month of Beta Launch on Google Play Store and Apple App Store • Built a strong content library – securing platform exclusive first release deals with major players like Zee Media and Sony Pictures • Handled Business development to secure advertising deals worth INR 35 lakh involving a major FMCG Firm and a Mobile Devices manufacturer ENTREPRENEURSHIP AND OTHER EXPERIENCE TDKR Technologies Lead – Marketing & Strategy, Co-Founder Jan’16- Jun’21 • Part of the Founding Team at TDKR Technologies and their flagship subsidiary – Kasa Kai Mumbai? • Conceptualized, launched and monitored the expansion of the idea to 10+ cities across India within Year 1 of operation • Enabled the agile transformation to digital events during COVID enforced lockdowns, generating healthy revenues • Developed the Branding, pricing, outreach initiatives and strategy to expand into organization and management of corporate off-sites EDUCATION Jamnalal Bajaj Institute of Management Studies, Mumbai -) CGPA: 7/10 K.J. Somaiya College of Engineering, Vidyavihar, Mumbai -) Percentage: 65.0% E-mail:- https://www.linkedin.com/in/vivekshah10/ Ph. No: -