Vivek Goswami

Being an experienced Market Research Analyst, I am proficient in performing research and data collection to help companies market their products and services. Collect data and understand consumer demographics, their need, preferences and buying habits.

Further, have worked extensively on primary and secondary research projects and delivered proficiency in areas such as literature review, interview and questionnaire method, focus groups, surveys and public opinion polls.

As a market research professional I can assist in helping determine a company’s position in the market by researching their competitors, analysing their prices, sales, and marketing methods. Using this information, shall determine potential markets, product demand, and pricing. My experience and skills has given me in depth knowledge of the target customer base and therefore enabled me to develop advertising brochure, commercials, sales plan, and product promotion.

Also have applied statistical techniques (SPSS, Excel and simple calculations) using various software. Using these statistical techniques have simplified complex data sets for the clients.

Education:

Master of Business Administration with specialization in Marketing

Experience: 5 years 6 months.

Software:

SPSS, MS Office (Excel, word, power point)

Skills:

• Monitor and forecast marketing and sales trends

• Measure the effectiveness of marketing programs and strategies

• Devise and evaluate methods for collecting data, such as surveys, questionnaires, and

opinion polls

• Gather data about consumers, competitors, and market conditions

• Analyze data using statistical software

• Convert complex data and findings into understandable tables, graphs, and written

reports

• Prepare reports and present results to clients and management