Vishal Talpe

Vishal Talpe Contact No:- Email :- Profile Summary • • • • • • • • • • • Competent, diligent & result oriented professional with over 10+ Years of rich experience in Service industry, Quality Management, Service Management, ECommerce, Digital Marketing, Marketing Automation, Content Management and web analytics. Create, test, schedule and execute email campaigns. Working knowledge of PPC platform to drive more leads. (Google and Bing) Working knowledge of Social Media Marketing platform to drive more lead engagement. Working knowledge of Marketo, Hubspot, Drift to run different types of Campaigns like E-mail Campaigns, Events, Webinar, Newsletters, Webcast, Content Syndication, Paid Media Campaigns includes (Paid Search, Paid Social, Online Advertising) Creating Landing Pages, Confirmation Pages, Blogs, Workflow Management. Working on Drift platform where conversational marketing involves that helps to drive more lead engagement. Performing A/B Testing on Email Campaigns to optimize the Open Rates and Conversion Rates. Working knowledge of List Upload based on the Criteria set by the requestor (Marketor) Working Knowledge of AEM 6.0 for Creating Pages, and managing Digital assets in DAM (Digital Asset Management). Working on Web Content Management in AEM like drag and drop content, images, banners. Education • • • BSc Computer Science from Pune University (2003 to 2006) H.S.C from Pune Board (2001 to 2003) S.S.C from Pune Board (2001) Technical Proficiency: • • • • • Marketing Automation Tools WCM Tools Ticketing CRM Tool Web Languages - Marketo, Hubspot, Drift, Pardot Adobe AEM 6.0 CMS, SharePoint CMS, DMA, Catalyst, Remedy, HPSM, Service Now Salesforce, Hubspot HTML, CSS, Java Script • • Testing Tool - Adobe Target Project Management Tool – Basecamp, Accelo, Jira Certifications: HubSpot Certification in Email Marketing and HubSpot Marketing Software Certified. Professional Experience: I) Marketing Automation Specialist (6th December 2018 to till date) Role: Marketing Automation Specialist, Bold Dialogue (Square2Marketing US), Pune Project Description: Working on multiple platform to manage multiple client more than 10+ client for B2B segment. Responsibilities: • • • • • • • • • • • • Create, test, schedule and execute email campaigns Co-ordinating with Global Online Marketing team to implement and execute email marketing campaigns based on requirements, goals and content Gather inputs from leads of different verticals, collate the required inputs based on the type of the template Responsible to build customer pool though segmentation criteria as provided Sharing the Daily and Weekly status report of the ongoing projects with the stakeholder Review real- time reporting metrics for any email marketing campaign Responsible for making sure that the campaigns are launched on time Perform A/B testing to optimize the conversion rates Working knowledge of Marketo, Hubspot, Drift to run different types of Campaigns like E-mail Campaigns, Events, Webinar, Newsletters, Webcast, Content Syndication, Paid Media Campaigns includes (Paid Search, Paid Social, Online Advertising) Creating Landing Pages, Confirmation Pages, Blogs, Workflow Management. Working on Drift platform where conversational marketing involves that helps to drive more lead engagement. Working knowledge of List Upload based on the Criteria set by the requestor (Marketor) II) Senior Analyst (4th June 2015 to 5th December 2018) Role: Marketing Automation Expert, eClerx Services LTD, Pune Project Description: Project is to develop an end-to-end email campaign for company products and newsletters for Business and Consumer segments. Responsibilities: • • • • • • • • • • Create, test, schedule and execute email campaigns Co-coordinating with Global Online Marketing team to implement and execute email marketing campaigns based on requirements, goals and content Gather inputs from leads of different verticals, collate the required inputs based on the type of the template Responsible to build customer pool though segmentation criteria as provided Sharing the Daily and Weekly status report of the ongoing projects with the stakeholder Review real- time reporting metrics for any email marketing campaign Responsible for making sure that the campaigns are launched on time Perform A/B testing to optimize the conversion rates Working knowledge of Marketo to run different types of Campaigns like E-mail Campaigns, Events, Webinar, Newsletters, Webcast, Content Syndication, Paid Media Campaigns includes (Paid Search, Paid Social, Online Advertising) Working knowledge of List Upload based on the Criteria set by the requestor (Marketor) III) Analyst (28th Nov 2013 to 4th June 2015) Role: Auditor & WCM (Web Content Management), eClerx Services LTD, Pune Ecommerce & Merchandising • • • • • • • • • • Working Knowledge of Adobe Omniture (Site Catalyst) to check the no of views, no of clicks that converted into sales to improve the performance of new offers launched by Comcast. Working on Digital Asset Management (DAM) in AEM for Comcast along with that creating pages for new offers launched, Drag and drop images, content, banners. Working Knowledge of DTM to create rules like page load rules and event based rules to track the performance of the site. Working Knowledge of Adobe Target to create Campaigns like Experiences, Offers that are frequently launched on weekly basis. Content Audit, Payment Verification, Catalog Management, Cart Pages Testing Working on SharePoint CMS to maintain Dell Website Content Statically. Working on the issues which is not Microsoft online Compliant. Adding Banners, Images, and Logos as per the client requirements through CMS. Manage Different Types of Pages on dell.com like PD Page, Recommended System Page, Product Compare Page, Store Page, Customize Page etc. Manage different types of modules on dell.com on some pages like Processor Module, Operating System Module, and Memory Modules etc. as per the family. • • • • • • • • • • • • III) Manage different types of segment on dell.com like Consumer Segment, SMB Segments adding products and hyperlinks to that products under the both segments. Manage Web Parts on dell.com like which is the more information of the products on the right hand side of the page. Working on Dynamically fetched content using DMA Tool on Store Pages. Working on Translation of different language contents using Catalyst tool. Communicate with the Stakeholders on weekly basis to check the status of the content flow. Communicate with the Stakeholders on weekly basis to know the status of the errors that were highlighted by eclerx internal team during online website audit. Communicate with the client on daily basis to check the status of the issues. Working on reports and dashboards to prepare for QBR using Salesforce. Working on Web site maintenance and error debugging to meet the 100% client compliance, also working on Content Scheduling as per the client request. Working on EC EMEA OS Migration Project. Working on Windows 10 Microsite Implementation Project. Working on Windows 10 Pro Inline Banner for Commercial pages. Worked with INFOSYS as a Process Executive (Technical Support) Duration: Jan 2010 to Feb 2012. • • • • • • • • • • • Worked as Process Executive for Verizon Technical Support. I was responsible for resolving customer queries within provided guidelines of TAT, SLA and Quality. I was able to meet the FCR, FTR and Quality targets continuously. I was responsible to handle the PPoE and DHCP IP issues for institutional clients. Additional responsibilities were to assist customers with the Service Provider Application installation and providing basic support information configure customer’s laptop and desktop as per the customer need. Post Call Sales for Advanced customer care and Expert services were part of compensation. Installation of security software provided by Verizon on customer’s machine. Supporting the all network related issues like wireless network, LAN, Wan Later on, moved to a Backend support role with P&G client. I was responsible to process the upgrade the latest patches that requires system up to date running. (Using SQL DB Queries and SAP Accesses) Worked on Invoice processes, Accounts Payable and Accounts receivable Application testing and applying the upgrade patches on regular basis. Was responsible for providing the query reports to the end users for building Management reports. III) Worked as a Customer Service Associate in IQ ENTERPRISES Duration: Jan 2007 – Jan 2009 • I was Supporting the network related issues that occurs when users not able to • • • • connect to local network. Doing all configurations requests on users machine.(Hardware and Software) Installation of Windows O.S on user’s machine. Escalate the Major issues to L2 Level for support. Supporting the internal network. PERSONAL DETAILS: DOB Name Father Name Passport No - 10th August 1985 Vishal Anil Talpe Anil Laxman Talpe K-