Virginia Amajor

 AMAJOR VIRGINIA | DIGITAL MARKETING MANAGER - | Lagos, Nigeria | www.linkedin.com/in/virginiaamajor PROFESSIONAL SUMMARY Data-driven Digital marketer with 5+ years experience in developing and executing digital marketing strategies, managing social media pages and creating ads campaigns for local and international business. Equipped with a proven track record of creating marketing content and leveraging social media and digital ads to drive customer acquisition, engagement, and sales. CORE COMPETENCES Strategic Digital Marketing Planning Brand DevelopmentPPC AdvertisingThought Leadership Project ManagementEmail Marketing CampaignsContent PlanningAnalytics Social Media ManagementContent DistributionContent OptimizationBrand Marketing RELEVANT SOCIAL MEDIA EXPERIENCE HEAD OF MARKETING (@marketwithmadison)May, 2021 – Present Instagram Conducted market research to identify trends and opportunities with google trends, social blades and similar web to help to refine target audience segments and marketing strategies Developed and managed a content calendar using notion and trello, created engaging content that increased social media engagement and social media interactions. Expanded social media presence across platforms, such as tiktok, linkedin, pinterest resulting in a 30% increase in followers and a 15% improvement in engagement metrics. Designed and executed email marketing campaigns in mailchimp with an average open rate of 64% and click-through rate of 38% SENIOR DIGITAL MARKETING MANAGEROct, 2021 – Present Padebi ojomo brand, Remote Worked with the marketing team to define the brand marketing goals and target audience Led the development of the brand’s content marketing plan resulting in an increase in social media engagement by 50% and brand cohesiveness Developed engaging social media copy and worked within meta business suite to schedule and automate content Refined TOFU strategy and spearheaded the creation of content assets and landing page content to increase authority and brand awareness; met all KPIs for Q1 and Q2 and increased MQLs by 50%. Optimized social media strategy by refining content strategy, creating ads and promotional graphics and performing A/B tests to improve CTA and identify winning campaigns. Efforts resulted in a 30% increase in course sales and a 400% increase in engagement by reach. Regularly monitored and analyzed overall marketing performance against the brand goals and digital marketing strategy initiatives. OTHER EXPERIENCES SOCIAL MEDIA MANAGERJune 2021 – March 2024 GFFitness wear nigeria and usa, Remote Worked with a five-person team as the social media marketing manager handling clients’ accounts, content development, content strategy, digital presence, lead generation, and social media marketing. Drove over 200 organic followers to our page monthly by A/B, testing content layout and driving traffic through paid social media ads, representing a 30% quarter-on-quarter increase in sales. Utilized instagram insight and SproutSocial to track campaign performance and generate reports, providing actionable insights that informed future marketing strategies. Drafted, edited, and produced high-quality marketing materials, graphics, videos, and thought leadership content. EDUCATION Bachelor of Science | Cross River University Of Technology2016 - 2021 Eductaional Adminstration and Planning CERTIFICATIONS AND COURSES CONTENT MARKETING FUNDAMENTALS SEMRush Academy GET YOUR BUSINESS ONLINE Google Digital Garage THE ULTIMATE GUIDE TO SOCIAL MEDIA Eduonix learning Solution SOCIAL MEDIA CERTIFICATION Hubspot Academy SOCIAL MEDIA SPECIALIST CERTIFICATION Digital Marketing Skill Institute TOOLS Google Analytics -SproutSocial - Trello - MailChimp - HubSpot - Notion - Airtable Canva - Adobe Creative Suite - Capcut - Buffer - Metricool - Google Gemini - Meta business suite - Google Trends