VIRGIL PIO GESMUNDO
#8 Pola Bay Drive
Sucat, Paranaque
Mobile: -
Tel No.: -
E-mail:-
EXPERIENCE
January 2019 to
Present
Email Marketing Specialist
Freelance
- Handled the E-mail Marketing strategies and implementations
of 6 E-commerce (Shopify and WooCommerce) stores.
March 2018 to
January 2019
Email Marketing Manager
Chronos Agency
- Lead a team of 4 Email Marketing Associates that handled the
E-mail Marketing strategies and implementations of over 20
Shopify stores.
- Handled the training of new hires in the company
- Lead the email analysis and strategy development of the
team.
November 2017 to
March 2018
Email Marketing Associate
Chronos Agency
- Handled the E-mail Marketing strategies and implementations
of 5 E-commerce (Shopify) stores.
SKILLS SUMMARY
Advanced Email Marketing Management
- Creating brand-specific engaging pop-ups.
- Email automation/flow management: new customer sign-up, abandoned cart, abandoned
browse, post-purchase, repeat purchase, VIP, & re-engagement.
- Customized list segmentation and targeting based on customer behavior or activity.
- Monthly email content planning.
- Manual campaigns: personalized product upsells, sale sequences, event promos, and other
branded content.
- List cleaning and maintenance.
- Email strategy testing and optimization: continuous A/B testing of subject/headlines, type of
content, send times, graphics, CTA’s, offers, etc. on both campaigns and email automations.
- Email Marketing analysis and reporting of results.
Basic SMS Marketing Management (via SMSBump)
- GDPR/TCPA-compliant text automations based on customer behavior (i.e.. abandoned cart
and post-purchase)
- GDPR/TCPA-compliant text campaigns (i.e., sale campaigns, product upsells, store events, and
other promotions)
EDUCATION-
De La Salle – College of Saint Benilde
Anticipated Bachelor of Science in Business Administration
Major in Export Management (March, 2017).
-
Recipient of first honor dean’s lister award:
o SY-rd term.
o SY-st, 2nd, and 3rd term.
-
Recipient of second honor dean’s lister award:
o SY-nd term.
o SY-nd and 3rd term.
o SY- transition term.
-
Class representative for the Ex.Tre.Me marketing competition
2nd term SY-.
-
University of Santo Tomas
Bachelor of Science in Rehabilitation Medicine
Major in Physical Therapy
-
San Beda College Alabang [High School]
-
San Beda College Alabang [Grade School]