Core Competencies
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Campaign
Management
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Digital Media Buying
Digital Advertising
Direct Response
Marketing
Client Management
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Brand Marketing
Results Reporting
Teamwork
Personnel
Management
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Capital Planning
Project Planning
PROFESSIONAL EXPERIENCE
MEDIA BUYING PROFESSIONAL - META PLATFORMS Inc. CERTIFICATION
2021- Present
● Certified by Meta Inc. as a "Media Buying Professional," demonstrating advanced proficiency in digital media buying and
advertising campaign management.
● Excellence in devising and implementing digital media buying strategies, optimizing budgets to maximize advertising return
on investment.
● Expert in selecting and applying auction buying methods such as CPA (Cost Per Acquisition), CPM (Cost Per Thousand
Impressions), and CPC (Cost Per Click) to maximize advertising return on investment.
● Skilled in using analytical tools to monitor and assess campaign performance, adjusting strategies in real-time to optimize
results.
● Ability to identify specific audience targets and customize advertising campaigns to effectively reach desired market
segments.
● Experienced in managing the conversion funnel from target attraction to desired action, using direct marketing and immediate
response techniques.
● Capable of working in a team and collaborating with creative and product departments to develop engaging and
high-performing advertising messages.
● Ensures brand consistency across all advertising campaigns, strengthening brand awareness and identity in the digital market.
● Acquired advanced skills in aligning business objectives with campaign advertising goals by determining the appropriate
audience, correct advertising formats, and their optimal creative part, also choosing the appropriate measurement method that
leads to the right data insights.
● Experience in using Meta advertising platforms, including Facebook, Instagram, and other channels, to create innovative and
effective advertising campaigns.
● Proficient in adapting media buying strategies to market trends and platform updates, ensuring campaigns remain cutting-edge
and relevant.
● Experience in setting up custom reports to monitor specific key performance indicators (KPIs) such as conversion rate, cost
per acquisition, and advertising return on investment (ROAS) across various Meta advertising platforms.
DISCOVERY COMMERCE SPECIALIST - META PLATFORMS Inc. CERTIFICATION
2023- Present
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Certified as a "Discovery Commerce Specialist" by Meta Inc., evidencing advanced skills in demand generation and business
growth through digital tools.
Deep understanding of e-commerce solutions, with the ability to effectively implement pixels, SDKs, and conversion APIs to
track and enhance online conversions.
Specialized in data-driven targeting and performance marketing, with a strong focus on results and demand generation
through digital creativity and machine learning.
Experience in optimizing shopping paths through engaging surfaces and advertising and conversion tools, improving user
experience and facilitating seamless transitions from exploration to purchase.
Skilled in using personalization algorithms to create relevant and personalized shopping experiences, increasing customer
engagement and loyalty.
Proficient in utilizing custom dynamic ads to connect the right products with the right consumers, using data-driven insights
to optimize advertising campaigns and maximize ROI.
Committed to promoting product sharing and building brand awareness through social media marketing strategies, ensuring
enhanced visibility and new customer acquisition.
Advanced skills in integrating Meta functionalities with Shopify to make the most of Meta advertising platforms in driving
qualified traffic to Shopify stores.
Dedicated to continuously updating on the latest Shopify and Meta features to leverage every technological innovation for
more effective and personalized digital marketing strategies.
MEDIA BUYER / MARKETING CONSULTANT - CAMPAGNE-PUBBLICITARIE-ONLINE.COM
2021- Present MEDIA BUYER/ CONSULTANT/ FULL STACK MARKETER
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Solid experience in managing online advertising campaigns, with a focus on customized strategies to maximize ROI for
E-Commerce and various types of businesses.
Deep knowledge of Meta Inc.'s best practices and standards, leveraging Meta certification to ensure the reliability and
effectiveness of advertising campaigns.
Advanced skills in developing targeted advertising plans, including market target analysis, selection of optimal advertising
channels, and budget management for successful campaigns.
Ability to optimize campaign performance through constant monitoring and strategic adaptation based on analytical data.
Experience in providing customized consultations, offering tailored solutions for each client's specific needs with the goal of
achieving and surpassing predetermined business objectives.
Capability to develop and maintain long-term working relationships with clients, offering continuous support and updates on
the latest trends and innovations in digital marketing.
Use of advanced analytical tools to assess the effectiveness of advertising campaigns, allowing a deep understanding of user
behavior and the impact of implemented strategies.
Initiative in proposing creative and innovative solutions to overcome market challenges, guiding clients through effective
digital transformation processes.
Commitment to continuous learning and professional updating, staying abreast of developments in the online advertising
sector and Meta technologies.
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Experience in creating specific advertising campaigns for Shopify, leveraging advanced integrations to enhance the shopping
experience and conversions.
Detailed analysis of campaign results with monthly reporting, providing clear and actionable insights for the advertising
strategy.
Technical Skills
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Experience in leveraging integrations between Shopify and Meta.
Webmaster: Proficient with the WordPress platform for website development and corporate hosting management.
Programming: Skilled in using Google Tag Manager and implementing HTML scripts for advertising purposes, such as
remarketing tags and Pixels.
Advertising: Proficient with Meta and Google advertising platforms, including Meta Business Suite, Google AdWords,
Google Ads, Google Search Network, Google Analytics, and Mailchimp for email marketing.
Google Docs, Google Spreadsheets, Google Cloud Platform, Google Search Console.
Publications
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ISBN- "Buying Media - A Guide to Advertising Action in the Facebook Ecosystem"
I hereby authorize the processing of my personal data contained in this CV in accordance with Legislative Decree 30 June 2003, No.
196 "Code concerning the protection of personal data" and Article 13 of the GDPR (EU Regulation 2016/679).
