Country Revenue & Strategy Leader | Driving Market Expansion, Partnerships and P&L Growth
Contact: M: (- | Email:-| Calendar: Meet me online
21+ years of experience leading market expansion and revenue growth across SaaS, Fintech, and
Consulting sectors in NA, APAC and EMEA. Proven track record of driving double-digit YoY revenue
growth, leading cross-functional teams, and optimizing P&L performance. Combines strategic vision
with executional rigor—building predictable, scalable commercial systems that turn underperforming
operations into profit engines.
Executive Summary Metrics
● Owned a US$50M recurring revenue portfolio at Oracle NetSuite Philippines, leading commercial
operations, renewals, and customer success with full P&L visibility and accountability.
● Accelerated market recovery by reviving US$9M in stalled enterprise opportunities and securing a
US$1.7M high-margin deal, improving pipeline liquidity and cash flow velocity.
● Built and led cross-functional teams of up to 500 FTEs (direct and dotted) across APAC, EMEA, and
North America, embedding performance systems that sustained 10–50% YoY growth.
● Architected channel and partnership programs that drove 50% incremental revenue and improved
market penetration efficiency by optimizing partner economics and retention.
● Partnered with SaaS and Fintech companies to eliminate revenue leakage, strengthen compliance
alignment, and design scalable country go-to-market frameworks for predictable profitability.
Industries with strong network in
● Banking, Lending, BPO, Retail, Insurance, Government, Military, PH Top 1,000 Corp, Global Fortune
5,000
PROFESSIONAL EXPERIENCE
Part 2: Full-time Independent Sales Management Consulting
Smile Technology Pte. Ltd., (API, data and analytics company) - Singapore (Remote from PH)
VP of Sales & Customer Success (Full-time Management Consultant), Nov 2021 – Present
Goal: Hired to build and grow revenue generation pods (new business, account management, channels
and partners)
● On Revenue: Achieved ~25% of annual revenue target to date, with a verified pipeline
exceeding 150% of quota value projected for closure within the next 2 quarters
● On Process: Co-built with Salesops the company’s first end-to-end revenue engine - aligning
Sales, Marketing, Accounting, Customer Success, Support, and HR/Recruitment under shared
revenue principles, improving sales forecasting accuracy and cross-functional accountability via
Zoho Suite
● On People: Formed and mentored cross-functional sales pods, embedding value-based selling
and customer success disciplines that elevated performance consistency
● On Strategy: Launched the Channels and Partnerships Program - now the fastest and most
cost-effective route to penetrate target accounts compared to traditional outbound. Partnered
with the CEO to reposition Smile from a product-led API firm to a data-driven solutions partner,
establishing the foundation for channel-driven revenue expansion and scalable growth.
AVT - Absolute Vision Technologies Pty Ltd (Oracle NetSuite VAR, Partner & SI) - Australia
(Remote from PH)
Sales, Channels, Partnerships and Alliances (Full-time Management Consultant) Mar 2021 – Jan
2022
Goal: Re-engaged (third time) to fix and manage current scalable partner ecosystem supporting AVT’s
NetSuite growth objectives in ANZ and APAC
● On Revenue: Strengthened partner-influenced pipeline contributing to 50% additional growth in
NetSuite license and services revenue
● On Process: Redesigned and implemented a structured Partner Program — defining tiers,
enablement plans, and embedding into CRM (Oracle NetSuite) the co-selling motions that
improved lead conversion speed and accountability
● On People: Re-trained internal account managers and partner sales reps on AVT’s value
proposition, re-introduced to new partner program, improving partner engagement and joint
pipeline generation
● On Strategy: Established the foundation for a sustainable channel-driven go-to-market model,
balancing reliance on direct outbound efforts and improving partner retention
Octopus Cloud AG (Microsoft Cloud Licensing, Usage Analytics, Optimization) - Switzerland
(Remote from PH)
General Manager, MSP Partnerships, EMEA & NA (Full-time Management Consultant), Dec 2019
– Oct 2020
Goal: Engaged to accelerate growth by resuscitating pipeline and stalled key accounts, building MSP
partnerships, and establishing a repeatable sales playbook for expansion across EMEA and North
America.
● On Revenue: Revived and closed approximately US$9M in stalled deals, including a single
transaction worth US$1.7M, while adding US$50K in new one-time and recurring services
revenue. 60% quota attainment. Closed high-margin deals, improved gross margin and cash
flow
● On Process: Designed, tested, and documented the end-to-end sales development process for
the North American market, optimizing lead handling, deal follow-up, and cross-regional
collaboration via Salesforce CRM. Fine-tuned EMEA process especially the discovery call
● On People: Supported and upskilled EMEA sales teams to identify and convert low-hanging
opportunities, strengthening and deepening discovery sessions, tightening collaboration
between account management and marketing functions
● On Strategy: Created the company’s first comprehensive Sales & Marketing Playbook and
identified a high-potential “goldmine” segment of Managed Service Providers (MSPs), forming
the basis of a long-term regional go-to-market strategy
TendoPay and Twala (Payment and eSignature blockchain) - Philippines
Sales Management Consultant, Oct 2019 - December 2019
● Weekly calls with the sales team on opportunity creation (inbound) and processing
● Helped create their Playbooks
Creadits Pte Ltd (AdTech Startup) - Singapore (Remote from PH)
(Full-time Management Consultant), Aug 2018 – October 2019
Goal: Engaged to establish and test a sales structure capable of delivering consistent, repeatable, and
predictable revenue through a mix of inbound and outbound strategies for a global sales team
● On Revenue: Became the first consultant-rep to achieve 100% of quota and secure multi-month
lock-in deals, validating pricing models and customer willingness to commit
● On Process: Built and tested the initial sales process framework, integrating inbound and
outbound motions that defined the company’s early revenue engine and embedded into the
CRM (Hubspot)
● On People: Worked closely with the Head of Sales through weekly performance and strategy
sessions, refining team focus on ICP qualification and deal prioritization
● On Strategy: Confirmed enterprise organizations in the U.S. as the Ideal Customer Profile and
recommended on-site engagement as the most effective path for expansion — findings that
informed the company’s long-term GTM direction
Timedoctor.com (Workforce Analytics Platform) - Australia (Remote from PH, targeting USA)
Business Development Manager (Full-time Management Consultant), Mar 2017 - Oct 2017
Goal: Contracted to double the company’s Monthly Recurring Revenue (MRR) by year-end through
sales process design, team enablement, and front-line execution across inbound, outbound, and
partner channels.
● On Revenue: Achieved 55% of the new business revenue target within the first six months
(US$2,750 of US$5,000 monthly), while effectively optimizing available resources and managing
costs to enhance overall profitability and positively impact the P&L
● On Process: Diagnosed inefficiencies and built a data-driven sales framework with automation standardizing inbound and outbound motions, account prioritization, and early playbook
development.
● On Strategy: Validated and refined the company’s business hypothesis, proving that sustainable
growth required a lean, automation-driven sales structure rather than a large global enterprise
sales force — establishing a scalable, cost-efficient go-to-market model.
AVT - Absolute Vision Technologies Pty Ltd (Oracle NetSuite VAR, Partner & SI) - Australia
(Remote from PH)
Account Manager (Full-time Management Consultant), Dec 2016 - Mar 2017
Goal: Re-engaged (second time) to support the rapid growth of AVT’s key Australian clients across
Services, Manufacturing, and Wholesale & Distribution sectors through strategic account planning
using Oracle NetSuite.
● On Revenue: Supported a portfolio of 60+ long-term clients (average 5-year tenure, AU$190K
CLV) by identifying and driving expansion opportunities across services and solution upgrades.
85% quota attainment
● On Process: Introduced structured account review and growth planning practices, improving
visibility on renewal and upsell potential
● On People: Collaborated closely with delivery and customer success teams to ensure consistent
client satisfaction and value realization across the account base. Also re-trained fellow AMs on
how Enterprise Account Management is done
● On Strategy: Strengthened AVT’s account management methodology by embedding data-driven
planning principles, continuously improving their Playbook, increasing client lifetime value and
retention predictability
Crossover For Work | United States
Sales Lead Generator (Full-time Management Consultant), Jul 2016 - Oct 2016
● Used prospect list and individual research to build out lists of qualified leads with verified contact
details
● Contributed to team playbook, co-identified productivity drains in my own workflow and worked
to constantly iterate on team process
SuiteMechanics
Co-founder (Entrepreneurship)
Apr 2016 - Apr 2017
SuiteMechanics is composed of business, functional and technical NetSuite professionals. We are an
independent group who share NetSuite’s vision of helping medium-sized companies and enterprises
run their businesses better.
We offer the following:
- NetSuite system troubleshooting
- Customization and development
- Maintenance and Administration
- Consulting (for growth, usage expansion and potential upgrades)
EMPROVENUE
CEO (Entrepreneurship), Jan 2016 - Feb 2017
Sales and Marketing for SMB Software/Saas
Pragtechnologies Corp
Product Manager (On-Call Management Consultant)
Jan 2016 - Mar 2017
Technology management using Agile development
management for a new cloud ERP product.
methodologies
and
Customer
Success
Appventa
Business Consultant
Dec 2015 - Dec 2015
A Singaporean-based startup with the goal of expanding its core app needs technology management
expertise as well as go-to-market plans (user adoption, partnerships and the like) in APAC.
Confidential (Banking and Financial Services), US
Consultant, Nov 2015 - Nov 2015
Helped an investment firm in New York with their questions on a specific technology (Cloud
Computing).
CloudAdvice By GARTNER
Consultant (Contract)
Sep 2015 - Feb 2018
Give unbiased recommendation and answers to questions from community members
AVT - Absolute Vision Technologies Pty Ltd (Oracle NetSuite VAR, Partner & SI) - Australia
(Remote from PH)
Business Transformation Specialist (Full-time Management Consultant), Apr 2015 - Oct 2015
Goal: First engagement to generate new business opportunities among mid-sized (US$2M–US$200M)
Manufacturing and Wholesale & Distribution firms seeking ERP-led digital transformation through
Oracle NetSuite.
● On Revenue: Built and qualified a high-value outbound pipeline, expanding AVT’s addressable
market and contributing to consistent quarterly growth in new customer acquisitions. 70% quota
attainment
● On Process: Designed and refined outbound prospecting workflows and qualification criteria
that improved lead-to-meeting conversion rates
● On People: Collaborated with technical and pre-sales teams to ensure proposed solutions were
tailored to each client’s operational and financial challenges. Upskilled and coached fellow
BDRs
● On Strategy: Helped establish AVT’s initial outbound go-to-market framework, laying the
groundwork for its later multi-channel sales motion and long-term customer growth model.
Playbook includes hire-to-fire process for the Sales Org
Forward Solutions (BPO and Technology Consulting) - Philippines
Head of Sales and Marketing (Full-time Management Consultant), Sep 2014 - Jan 2015
Goal: Engaged to start, lead and manage overall company revenue generation and optimize
commercial operations while overseeing P&L, sales, and marketing performance.
● On Revenue: Oversaw all sales and marketing activities, including building the sales team from
the ground up while driving revenue growth through corporate partnerships and strategic
account expansion across the Philippines. 57% quota attainment
● On Process: Established and optimized end-to-end business processes — from sales and
service delivery to billing and collections — improving operational efficiency and cash flow
● On People: Led organization-wide personnel development and compensation planning, aligning
team performance with business profitability
● On Strategy: Developed integrated go-to-market and product management strategies,
establishing a scalable framework for sustainable growth and stronger client retention.
Part 1: Full-time Regular Employment
NetSuite Phils, Inc.
Regional Sales Manager, Account Management
Apr 2008 - Jul 2014
Nearing its US$1B mark, this NYSE (N) publicly-traded company is the leading provider of cloud
computing business management suites (ERP, CRM, Ecommerce, and Financials). Worldwide reach
with 7 offices in different countries and more than a thousand employees.
PERFORMANCE IMPACT
● Essential leader in helping manage roughly $50M in recurring revenue with P&L accountability
● President’s Club Member for 6 straight years
● Helped build the renewals team from the ground up (from 3 to recent 50+ in 2014)
● Proven team leadership and sales management which ensured hitting of team quota (recurring
and new business goals)
● Assisted in team building activities as well as choosing the next leaders
● Led campaigns that helped the company achieve and maintain industry churn rate best
● Brought in $1M Profit FY 2008; Bringing in close to $1M Profit again this year 2009 from team
performance
ProV International
US East Team Leader (Full-time), Jun 2007 - 2008
● Lead the sales team in achieving sales targets, increasing revenue and market share.
● Setting up processes, metrics & training the team of International Account Managers.
● Responsible for monitoring of attendance, collating reports and Performance Appraisal of the
Sales Team.
● Generating qualified business opportunities (RFP/RFQ/RFB) across lines of businesses.
● Hunting new accounts by research, cold calling.
● Defining & structuring ProV International's value proposition for each client requirement.
● Creation of pre-sales materials & reports. Working closely with the sales & delivery organization
to close a deal.
● Building sales pipeline for future sales engagements.
Shift Resources Philippines Inc
Business Development Manager, Aug 2006 - May 2007
Background:
A new entrant to the BPO scene, this young BPO startup needed to have a Sales Leader to expand.
Acquired by IA Global
Key Contributions:
● Created the 7-year business development plan and executed on it to grow the revenue by up to
150% in just 6 months while developing the sales organization from startup to fully-operational
Explorasia
CI Researcher and Business Development Supervisor, Jun 2005 - Jun 2006
Background:
This business research solutions company offered Competitive Intelligence services to the Asia 100.
Acquired by SIS International Research
Key Contributions:
● Led the creation of a 3-year business plan and executed on the plan to acquire significant
business
● Sourced, hired and trained 3 sales talents who were all 100% on quota
SVI CONNECT
Senior Contact Center Agent, July 2004 - May 2005
Background:
A BPO IT Services and Contact Center where I was assigned as a Sales Agent for selling online
advertising (US campaign) and postage meters (UK timezone).
Key Contributions:
● Co-manned the production floor with the Sales and Shift Supervisors for closing/confirmation
calls
● Delivered 200% on quota for the online advertising campaign and 180% on the postage meters
campaign
Various Jobs
June 1999 - May 2004
After making money from gigs like being an English tutor to Korean exchange students and being a
Student Assistant in different UP colleges and Campus units like the Police Department from 1999 to
2001 to support my studies, I decided to join the formal economy by being a contractual skilled
employee to several outfits like a Bagger at a small grocery store, Mason at a Construction site, etc.
And then soon, I entered the BPO industry in July 2004, where I studied during the day and worked at
night.
EDUCATION & CERTIFICATIONS
Certified Management Consultant - Institute of Certified Management Consultants of the Philippines License No. SN- (confirm here)
Certificate Course for Data Protection Officers
University of the Philippines Open University
Aug 29, 2022 - September 30, 2022
UP-Ayala Technology Management Center, University of the Philippines Diliman
Master of Technology Management (MBA in Technology)
2011
University of the Philippines Diliman
BS Geography
2007
