Vincent Lim Soo Wei

Vincent Lim Soo Wei WORK EXPERIENCES Trade Marketing Specialist Hasbro Toy (M) Sdn. Bhd. 07/2023 – 06/2025 Executed strategic trade marketing plans, boosting brand visibility and driving product performance across retail channels. Collaborated with sales teams and distributors to align marketing initiatives with sales objectives, ensuring cohesive go-to-market execution. Managed A&P budgets exceeding RM 1 million, optimizing ROI and ensuring cost-efficient campaign delivery. Rolled out impactful in-store displays and POS materials, increasing product awareness and influencing purchase decisions. Negotiated with vendors and external partners to secure promotional support, amplifying campaign reach and marketing impact. Monitored competitor activities, adapting strategies to maintain market edge. Generated detailed reports, showcasing campaign performance and insights. Led merchandising team, ensuring 100% execution compliance and timely rollout of trade promotions across more than 80 outlets. Managed new store renovations and revamps, directing floor planning, branding, and segmentation efforts with agencies and strategic partners. Led launch of Transformers: Rise of the Beasts and Transformers One Movie toy lines, driving 30%+ sales growth month-over-month. Managed end-to-end development of GWPs, coordinating design, promotion, and mechanics with external partners. • • Malaysia • • CERTIFICATES Certified Artificial Intelligence Foundation Practitioner (AIFAI3010) IABAC - Issued Aug 2025 Credential ID: IAB- Basic First Aid • • • • • Malaysian Red Crescent Society Credential ID: BB- • • SKILLS Data Analysis & Reporting (Excel, Power BI) Key Account Management Budget Management Brand Visibility & Merchandising Cross-functional Collaboration (Sales, Marketing) Regional Trade Marketing Executive Fraser & Neave Holdings Bhd 01/2022 – 05/2023 Managed national marketing calendar and tracked weekly sales/campaign performance using Excel and Power BI. Planned and executed trade marketing strategies in collaboration with sales team and distributors, ensuring campaign performance aligned with targets. Activated and tracked regional on-ground promotions, coordinating merchandisers to ensure in-store execution aligned with display guidelines (block displays, gondola ends, skirtings, posters). Evaluated post-activation results and sales impact of marketing activities, presenting monthly campaign reports to management. Researched market conditions and monitored competitors to develop effective sales and marketing plans. Conducted regular on-ground market checks to audit POSM displays, monitor competitors, and ensure promotional price compliance. Developed trade promotion plans to boost sales volume and support shelf offtake. Executed and monitored trade promotions and NPDs across beverages and food in General Trade, Wholesale, Cash & Carry, On-Premise, and Sports channels. • • • • Communication & Presentation Leadership Strategic Planning Microsoft Office • • • • Conducted monthly distributor stock checks to track premiums, expiry dates, and product quantities. Coordinated with Order Entry and Plant Logistics department to manage stock deliveries, from order input to issue resolution and final delivery. • • Business Development Executive Sunway Pals Loyalty 10/2019 – 01/2022 Liaised with mall tenants (Sunway Pyramid, Velocity, Putra Mall, Big Box, Giza, Nexis, etc.) to drive promotional marketing initiatives across diverse industries (F&B, digital, optical, fitness, home & living, beauty, etc.). Organized and executed joint promotional campaigns with merchants to boost footfall and engagement. Analyzed and monitored campaign performance to measure effectiveness and optimize future promotions. Coordinated with designers, business partners, and internal teams to deliver marketing communications and promotional materials. Built strategic partnerships with brands and loyalty programs (e.g., Enrich Miles, AirAsia BIG, UOB, HSBC) to enhance brand value and member experience. Presented campaign concepts to external stakeholders, developing comarketing opportunities. Managed and executed Micro-KOL collaborations to strengthen brand awareness. Secured 300+ promotions from retail merchants for Sunway Pals Members Day, achieving the highest campaign promotion count to date. Organized cashier incentive programs to re-educate retail staff on Sunway Pals Loyalty, boosting brand awareness and driving increased loyalty usage among members. • • • • • • • • • Business Development Unit Practical Trainee Maslow Trainers & Consultants 06/2019 – 08/2019 Attracted and secured new clients by building networks with organizations such as KPMG, Bank of Tokyo, Ajinomoto, ViTrox Technologies, and INTI College Subang. Served on the main committee for the Human Capital Best Practices (HCBP) Conference 2019, leading marketing initiatives that attracted 30+ companies and over 350 participants. Engaged with stakeholders ranging from HR executives to executive directors, gaining valuable client-facing presentation experience. • • • EDUCATIONAL BACKGROUND Bachelor of Business Administration Major in International Business & Management (Dual Major) in Collaboration of Northwood University, USA INTI International College Subang 2015 – 2019 Completion: November / 2019 SPM SMK La Salle Klang 2014 – 2014 EMPLOYER PROJECT ACTIVITIES “Save Our Strays (SOS)” Project in collaboration with Second Chance Animal Shelter Malaysia 01/2019 – 05/2019 Objective: To spread awareness to the community on the benefits of adopting stray animals and raising funds for Second Chance Animal Shelter. Spearheaded the Event & Activity Department, overseeing program planning, fundraising initiatives, and on-ground execution. Conceptualized and proposed bazaar initiatives to enhance fundraising and community engagement. Organized and executed t-shirt sales initiative to drive awareness and raise funds. Achieved fundraising goal of RM 8,500 through strategic event activities and merchandise sales. • • • • ‘Save Our Turtles’ Employer Project in collaboration with World Wide Fund for Nature for Biodiversity class 09/2017 – 11/2017 Objective: Educating and Empowering youths to build support and raise funds for WWF- Malaysia’s conservation effort. Event & Activity Department Lead. Spearheaded public awareness campaigns to promote WWF-Malaysia’s conservation efforts among students. Introduced an innovative coupon system to boost bazaar sales, overcoming initial resistance and improving results. Presented project progress and outcomes directly to WWF representatives, showcasing transparency and impact. Achievement: Exceeded fundraising target, raising over RM 5,000 (surpassing the RM 2,000 goal). • • • • •