V I N C E N T
A N A L Y T I C S ,
D A T A ,
B I
A N D
K O Ç
C U S T O M E R
E X P E R I E N C E
P R O F I L E
C O N T A C T
I’m part analytics specialist, data enthusiast and part customer experience
P :
-
E :
-
L :
Mascot, Sydney AU
extraordinaire. Originally from the UK I have worked across a number of
roles exposing me to varying sizes of business and verticals from
Government and Travel to Gambling. I have a keen eye for driving
SPONSORSHIP NOT NEEDED OR
REQUIRED IN UK AU NZ
innovation and usually don’t settle for anything but the best!
E X P E R I E N C E
QANTAS
AUG 19 – PRESENT
H E A D
O F
D I G I T A L
A N A L Y T I C S
&
A N A L Y T I C S
C H A P T E R
L E A D
Designing and leading the Digital Analytics Customer Strategy for Australia’s largest
online travel retailer and major global airline. Solving complex analytics, business
intelligence, and insights problems with strategy and technology solutions across the
whole Qantas group of businesses.
Lead architect and advanced implementation for Digital analytics at Qantas Airlines
utilising Adobe Analytics, Adobe DTM, Adobe Launch & Adobe Experience Cloud from
solution design to tag management & data layer implementation across the Qantas
digital stack from web to mobile applications.
Designing and implementing cutting edge agile, devops and security best-practices
for Analytics at Qantas with a CI/CD release pipeline for all analytics and 3rd party
marketing tags to ensure governance and security-first mindset approach to
analytics such as Service Now, JIRA, Adobe, CDW/EDW.
Digital lead for the Voice of the Customer (VOC) project using customer feedback
research tool Qualtrics to create insights from surveys and interviews, connecting
VOC across number of digital systems and internal systems for actionable CX
insights. Build and drive measurement of success metrics and modelling for digital
applications and channels such as NPS, CSAT, CES and LTV/Churn.
Design and Implement complex analytical solutions to changes in legislation or
landscape with solutions for GDPR, ITP/ETP, cookies, 3rd party tags, and privacy as the
product owner for solutions like OneTrust for Qantas Airways.
TELSTRA
OCT 17 – SEP 19
S E N I O R
I N S I G H T S
S P E C I A L I S T
Corporate Affairs and CEO’s Office at Telstra. Working across the whole organisation
PREVIOUSLY ANALYTTICS
from internal communications, consumer marketing, customer research and insights,
& INSIGHTS MANAGER TILL
and a number of external agency partners in a cross-departmental enablement role.
OCT-18
Spearheading the measurement of communications across Telstra with social and
media monitoring, automated data collection (BI & data warehouse), managing
advertising data, workflows for crisis management based on machine learning and
reporting with data visualisation.
Developing deep research and customer experience insights projects feeding into
Telstra’s product strategy.
RESOLUTION MEDIA
/ ANNALECT AND
OMD AUSTRALIA
OMNICOM MEDIA GROUP
OCT 15 – SEP 17
A C C O U N T
D I R E C T O R
&
N A T I O N A L
P R O D U C T
L E A D
Bought in to manage one of the businesses largest accounts at the time Tourism
Australia along with a team of five. Driving digital strategy and insights for TA that
lead to a 7 figure content marketing project winning a number of international
marketing awards.
Following success with TA, At OMD and Resolution the team I lead managed top-tier
clients digital portfolio’s with Volkswagen Group, Telstra, McDonalds and Westfarmers
from Digital Strategy, Owned & Earned and Data Analytics projects.
On-top the accounts I was a founding member of the Analytics product leadership
team as a lead in Australia, managing the Google and Adobe vendor partnerships,
certifications and product offering to clients within the wider Omnicom group and its
clients nationwide as well as formulating responses in RFPs and tenders accordingly.
IN MARKETING
WE TRUST
DEC 14 - DEC 15
H E A D
O F
D I G I T A L
&
I N B O U N D
M A R K E T I N G
Managing a portfolio of 20+ clients and a team of 12 in a number of digital marketing
disciplines for this boutique agency, predominately across the Travel vertical. Brought
a wealth of knowledge to the business and drove a big impact by streamlining
operations, internal training & development as well as working on existing and new
clients. Working as a 2IC role to the Managing Director of this agency.
Number of capstone projects included an AI-driven content marketing engine for
Expedia and Gumtree (eBay Group) as well as R&D projects such as in-store customer
tracking using beacons.
POKERSTARS
T E C H N I C A L
M A R K E T I N G
M A N A G E R
( M A R T E C H
&
B I / D A T A )
AMAYA AND STARS
GAMING GROUP
My initial role was focusing on 4 major global marketing regions then evolved in 2012
JAN 10 – JAN 15
to a company wide role of managing, building, delivery and running of major internal
analytics tools used for insights and digital marketing competitive intelligence.
Day to day role was part project management and part insights/analytics
development and maintenance of data infrastructure. Managing stakeholders,
numerous contractors and 3 rd party agencies. Achievements included the
development of bespoke industry and vertical marketing automation and global
stakeholder and agency management.
LOOPHOLE
FEB 11 – JAN 15
C O - F O U N D E R
&
M A N A G I N G
D I R E C T O R
Started Loophole as a venture after working across a number of enterprise brands on
ad-hoc consulting projects. We grew into a boutique full digital offering with a
number of handpicked consultants at the helm. Providing clients proactive digital
marketing by tapping into our wider network and delivering turnkey solutions.
Key clients included Louis Vuitton Group, Coca-Cola, 888, Unilever, Universal Music
and Telefonica to name a few.
BARTLE BOGLE
HEGARTY (BBH)
WPP GROUP
OCT 09 – JAN 10
M A R K E T I N G
&
A D V E R T I S I N G
E X E C U T I V E
Joined this global advertising and creative agency cross-department learning and
taking my first real step into the wider media and advertising space. Working
alongside with creative teams and account managers to build briefs and develop
fresh ideas and being part of the team.
My experience at BBH was instrumental in building my backbone in media and
advertising and starting in the industry in a renowned global ad agency.
E D U C A T I O N
E X P E R T I S E
A W A R D S
GRADUATE
ADOBE MARKETING CLOUD
CERTIFICATE IN
ADOBE DTM & LAUNCH
INFORMATION TECH, &
ADOBE ANALYTICS (FRM. OMNITURE)
FINALIST AC&E 30 BELOW
STRATEGIC MNGT.
GOOGLE ANALYTICS 360
YOUNG MARKETER OF THE YEAR
(POST GRADUATE)
GOOGLE TAG MANAGER
ADMA | Sep 2017
Mentor Education
ENSIGHTEN, TEALIUM
2020 – Ongoing
TABLEAU & POWER BI
SQL, BIG QUERY, EDW/CDW
HISTORY & PHILOSOPHY
PHP, PYTHON, JS, C++
OF ART (BA)
FINALIST BEST CONTENT
AWS & GOOGLE CLOUD (GCP)
University of Kent
DRIVEN WEBSITE
DOCKER, VM
2009 – 2011
Content Marketing Institute | Aug 2017
SALESFORCE
ONETRUST
NATIONAL DIPLOMA:
SERVICE NOW
BUSINESS & IT
AUSTRALIAN TOP 10
DEVELOPMENT
MEDIA INFLUENCER 2016
S K I L L S
(COMPUTER ENG.)
LinkedIn | Nov 2016
Westminster Kingsway
DATA CAPABILITY
2007 - 2009
DATA GOVERNANCE
BUSINESS INTELLIGENCE
OWNED & EARNED MARKETING
STANDARD OF EXCELLENCE
DIGITAL ADVERTISING
FOR CUSTOMER EXPERINCE
CUSTOMER INSIGHTS
AND MARKETING
IDENTITY RESOLUTION
Web Award | Jul 2012
DEVOPS, BA/PO, AGILE & SCRUM
V O L U N T E E R I N G
ST JOHN
&
O T H E R
E X P E R I N C E
C O M I S S I O N E D
O F F I C E R
( I T
L E A D )
&
C L I N I C A L
V O L U N T E E R
AMBULANCE NSW
NOV 18 – PRESENT
As the IT & Communications Lead, I co-ordinate all aspects of volunteer related ICT
strategy across communication networks and infrastructure, technology standards,
business support application development, data standards and analytics.
The solutions and systems designed and implemented touches on a volunteer
member base of nearly 3,500 members in NSW. From maintaining and developing an
event management system to e-patient health records and communication networks
used in tandem with NSW Emergency Services (Government Radio Network).
As a clinical volunteer providing advanced medical first response in the community
and also taking a command or supporting command role at major deployments such
as Sydney New Years Eve and NSW Bushfire response working alongside government,
local organisations, NSW Health and other emergency services.
OPEN SOURCE
O P E N
S O U R C E
A P P L I C A T I O N
D E V E L O P M E N T
ONGOING
Contributing to a number of open-source projects on Github and other opensource
communities and platforms such as Sourceforge, Quora, Stackexchange and
Wikipedia.
I have contributed to projects with Wordpress, Facebook and Google related projects
and systems including the lead-developer role of a major Google Tag Manager
plugin/extension “GT4WP” used by millions of websites including global enterprise.
