Vinay Bhatia

Vinay Bhatia-| - | Gurgoan, India Senior Content Writer 10 years experienced Senior Content Writer highly skilled in spearheading a team of in-house content writers and freelancers. Adept at publishing creative content for social media marketing, blogs & newsletters by complying with SEO guidelines. Proficient in deploying tools such as Google Analytics & AdWords to optimize and update the content for increasing organic traffic, drive engagement and enhance overall user experience. KEY SKILLS • Keyword Optimization • Content Writing • Copy Writing • Editing & Proofreading • Training & Team Management | • Blog Writing • Search Engine Optimization • Email Marketing • Brochure Making • Client Relationship Management TECHNICAL SKILLS • Hootsuite • SEMrush • Google Analytics • Google Adwords • WebMasters • Notepad++ • WordPress PROFESSIONAL EXPERIENCE gadgets.ndtv.com Senior Content WriterGurgaon, IN | Jun '15 - Present A leading e-commerce platform with 10k employees generating revenue of USD 15 mn Keywords Optimization & Client Relationship Management Created interesting posts for the company's major clients on social media with zero plagiarism Deployed Google Ads Keyword Planner to find the top ranking keywords to write keyword optimized blogs Maintained Excel sheets to manage the total number of posts needed to be posted on a weekly basis; ~ 40 posts weekly Knowledge Transfer (KTs) & Site Ranking Arranged KTs and assigned topics to employees to train new writers in SEO and latest tools & equipment Tracked daily site ranking and CTR through SEMrush and Google Analytics & increased organic traffic on the website Web Content & Team Management Wrote ~4000 words daily by creating articles, blogs, news, outreach and social media content Spearheaded content writing team of 50 members & edited their work to make it 100% plagiarism-free & error-free Interviewed 50+ candidates and trained 20+ interns & new recruits Editing & Copy Writing Promoted the website through email marketing and acquired 25+ new clients Communicated with 100+ freelancers, assigning them topics & editing their blogs Coordinated with the designing team to create relevant infographics & rendered feedback & suggestions Orchestrated copywriting work such as pamphlets, brochures, banners & organized offline promotional events Updated & edited 200+ old blogs published on the company's website with new keywords to improve their SEO rankings Key Achievements Wrote over 500 articles/blogs for the company's website & various clients Managed company's website via the latest SEO techniques to increase traffic by 30% and improve site ranking by 50,000 Inc42.Com Content WriterGurgaon, IN | Aug '10 - Jun '15 A leading education platform with 2k employees generating revenue of USD 2 mn Email Marketing & Web Content Writing Orchestrated 50+ emails per day to promote products and services leading to a 30% increase in sales Wrote 3+ blogs & articles spanning 700-800 words by maintaining 100% quality with zero plagiarism Social Media Marketing & SEO Edited & updated the old posts by complying with SEO guidelines & proofread the posts sent by 10+ freelancers Created content for social media for various platforms such as Facebook, Instagram & Twitter; increased traffic by 10% Key Achievement Won "Best Content Writer Award" in a team of 50+ content writers in Jun '14 EDUCATION Bachelors in English Jiwaji University GwaliorGwalior, IN | Jun '05 - Jun '09 One of the leading universities in the INDIA Top 5% of the class ADDITIONAL INFORMATION Languages: English