VIKY KALYTA
Austin, TX | --| linkedin.com/in/vikykalyta
Results-driven project manager with over 8 years of experience in leading marketing initiatives and creative strategy.
Motivated to seek creative solutions, facilitate connections, and drive impact in a managerial role.
EXPERIENCE
Project Manager, Learning and Community Operations
GoDaddy | April 2021 - May 2023
• Led development of quarterly learning programs, managing planning, execution, and reporting for both independent
and cross-functional projects to initiate opportunities for skill building and professional development, resulting in a
325% increase in training engagement over 6 months
• Directed a restructure of internal Sharepoint site and accompanying newsletter by collaborating with teams to
improve resource management processes, promote visibility into marketing initiatives, help facilitate cross-functional
strategy to better meet business goals, and improve resource accessibility
• Managed internal community engagement plan for over 800 global marketers, writing articles, resources, and
communications to cultivate connectivity and drive alignment with company culture, values, and goals
• Engaged consistently with stakeholders through meetings and written communication, as well as dashboards and
slide decks to report on progress, risks, and results in order to align on project goals
Senior Content Marketer
GoDaddy | April 2018 - April 2021
• Executed creative projects, including graphics, print materials, paid ads, and email marketing campaigns for
independent and franchise business clients
• Trained team members across departments on best practices, internal tools, and design skills to better align on
strategies, improve team efficiency, and boost client retention
• Managed client escalations and related audits, presenting findings in order to help measure the impact of workflow
changes and new service rollouts on customer experience
• Implemented client feedback and industry best practices to enforce strong brand messaging and boost engagement
with target audiences
Content Marketer
Main Street Hub | September 2017 - April 2018
• Managed content calendars and online engagement for over 165 SMBs, conducting industry-specific research and
referencing business goals to create engaging and tailored content strategies
• Initiated communication between account managers and clients, working collaboratively to develop brand messaging
and implement ongoing feedback
• Maintained and updated client brand style guides, including documentation of client priorities and changes
Marketing Specialist
BigCommerce| September 2016 - September 2017
• Oversaw corporate content calendar, creating tailored copy for use across marketing platforms
• Led the development of new Instagram strategy, resulting in 40% organic growth in follower base over 6 months
• Engaged with brand advocates and SaaS power users to help inform content and case studies
SKILLS
Technical
Project Planning, Community Content Management, Technical Writing, Stakeholder Engagement, Reporting & Analysis
Software
PMS: Smartsheet, JIRA; SM: Facebook, LinkedIn; Collaboration; Sharepoint, Confluence, Slack; Google Suite; Office 365
EDUCATION
University of Texas at Austin
Bachelor of Science in Public Relations
Austin, TX
2010 - 2014
