Vikram Avudaiappan

Vikram Avudaiappan- - Chennai, India www.linkedin.com/in/arasvikram SUMMARY Strategic operations leader with deep expertise in process optimization, team building, and revenue generation. Skilled in implementing comprehensive workflows, aligning manpower with business goals, and driving client acquisition strategies that contribute to significant financial outcomes. Adept at integrating advanced technology solutions to enhance communication, project management, and overall operational efficiency. SKILLS Strategic Planning Operational Efficiency Financial Planning & Budgeting E-Commerce Operations Technology Integration Client Acquisition & Retention Leadership & Team Building Change Management Client Relationship Management Data-Driven Decision Making E-Commerce Platforms Project Management Tools PROFESSIONAL EXPERIENCE 07/2024 – present Remote Chief Operating Officer Biodigy Led the development and implementation of streamlined operational workflows, reducing project turnaround time by 20% and enhancing cross-departmental efficiency, which resulted in a 15% increase in overall productivity. Orchestrated a strategic manpower plan, realigning team roles with company objectives, boosting productivity by 15% within the first 60 days. Spearheaded client acquisition strategies that secured $50,000 in revenue from two high-value clients within 60 days, positioning the company to meet the $500,000 revenue target for FY 24-25. Designed and implemented the agency’s first budgeting framework, incorporating detailed financial targets and break-even analysis, aligning with aggressive growth and revenue milestones. Directed a process improvement initiative that enhanced client satisfaction, leading to a 20% increase in retention rates and establishing a new standard for service excellence. Developed and launched an integrated marketing strategy that amplified brand visibility, driving a 25% increase in inbound leads within the first 90 days. Executed comprehensive skills assessments, pinpointing key upskilling and crossskilling opportunities that elevated team capabilities and reinforced alignment with strategic objectives. Introduced and integrated advanced tools and technology solutions, optimizing internal communication and project management, which cut operational costs by 10% and enhanced team collaboration. • • • • • • • • 03/2022 – 06/2024 Chennai, India Head - E-Commerce Operations Cappella Sports Private Limited Independently launched CappellaSports.com on Shopify within 30 days, overseeing site setup, SEO optimization, and product listings, which contributed to 20% of company revenue and achieved a 410% ROAS in six months. • Launched and managed marketplace accounts on Amazon, Flipkart, and additional platforms, driving 60% of the company's total online sales. Forged strategic partnerships with Badmintonhub, GodofSports, and others, significantly enhancing brand visibility and indirectly increasing offline business. Negotiated and secured a high-impact partnership with Victor Rackets India, capturing 80% of Victor's sales in India and expanding the product portfolio with FZ Forza. Built and directed a high-performing team of 20 e-commerce professionals, driving innovation and operational excellence. Revamped FZ Forza pricing strategy to better align with market demand, driving significant market penetration and shaping product development to cater specifically to the Indian market. • • • • • 08/2016 – 09/2021 Chennai, India Head of Operations / Co-Founder Desihands E-Commerce Private Limited Generated $1 million in revenue in the second year by leading the strategic transition from Desihands.com to Indianloom.com, capitalizing on the niche handloom saree market. Expanded customer base to over 100,000 with a 21% return rate, demonstrating strong customer loyalty and effective customer engagement strategies. Led and developed a high-performing team of 60, including 14 direct reports, fostering a culture of innovation and operational excellence that resulted in a 20% increase in overall efficiency. Cut overhead costs by over 50% by pioneering a remote-first work model in 2017, leveraging tools like Slack and Google Meet to maintain high team productivity. Reduced inventory costs through the adoption of a made-to-order model with weavers, optimizing inventory management and minimizing excess stock. Strengthened market presence by leading the rebranding and pivot from Desihands to Indianloom, positioning the company for sustainable growth in the handloom industry. Leveraged data-driven insights and customer feedback to optimize product assortment, leading to a 15% increase in sales and successful expansion into three new product categories. • • • • • • • 02/2011 – 03/2016 Chennai, India Director of Operations / Co-Founder Rock Paper Scissors Creative Marketing Communications Private Limited Expanded client base from 6 to 43 within three years, contributing to a 1150% increase in revenue, demonstrating strong business development and client relationship management. Achieved and sustained an 80% client retention rate over five years, enhancing longterm revenue stability and customer loyalty through superior service delivery. Developed and enforced operational strategies that guaranteed proposal delivery within two weeks and client acquisition within a month, improving conversion rates. Crafted and executed multi-platform marketing campaigns, boosting brand engagement by 40% and increasing lead generation by 35%. Directed People Operations, enhancing employee engagement, and increasing overall satisfaction scores by 20%, leading to a more productive and motivated workforce. Overcame startup challenges by securing critical financial resources, enabling sustainable growth and laying the foundation for long-term success. Facilitated a successful company acquisition by a major client, underscoring the exceptional service quality and operational excellence of the team. • • • • • • • 04/2009 – 09/2010 Chennai, India HR Executive EDAC Engineering Limited Streamlined the recruitment process, sourcing and screening 200+ resumes monthly, improving time-to-hire. • Selected top talent, improving team quality, through rigorous candidate interviews and close collaboration with line management. Executed internal recruitment strategies, aligning talent acquisition with organizational goals, resulting in an increase in internal promotions. Developed and implemented training programs aligned with business goals, increasing employee productivity and reducing skill gaps. Increased training effectiveness by continuously assessing and refining programs, directly enhancing employee performance and skill development. • • • • 01/2008 – 04/2009 Chennai, India HR Executive Kgeyes Residency Private Limited Enhanced training outcomes by managing targeted program nominations and followups, achieving a 15% increase in post-training performance metrics. Achieved 100% on-time completion of performance appraisals, improving appraisal accuracy and aligning evaluations with project goals. Resolved appraisal and promotion issues within 48 hours, ensuring fairness and transparency, and reducing employee grievances. Boosted employee morale through the organization of targeted welfare activities, contributing to a positive and productive workplace culture. • • • • 06/2007 – 12/2007 Chennai, India HR Executive Taj Hotels Resorts & Palaces Streamlined onboarding, ensuring seamless new hire integration through efficient management of joining formalities and HR documentation. Conducted comprehensive orientation sessions, increasing new hire awareness and compliance through clear communication of HR policies and company culture. Improved recruitment alignment through targeted oversight of training program & recruitment, ensuring skills matched job requirements. Streamlined exit documentation, ensuring timely and accurate processing of Service Certificates and Relieving Orders, enhancing the offboarding experience. • • • • EDUCATION 02/2020 – 02/2021 Ahmedabad, India Accelerated General Management Program Indian Institute of Management 06/2006 – 05/2007 Chennai, India PGPM - Human Resources Management Chennai Business School 06/2002 – 05/2005 Chennai, India Bachelors of Business Administration Madras Christian College LANGUAGES English Malayalam Tamil