Viken Patel
B401, Vaishnodevi Township, Jahangirpura Surat, Gujarat, India.
- |-vikenpatel.com LinkedIn
4+ years experienced Marketing Leader with the ability to lead marketing teams and develop, execute &
improve marketing campaigns. Proficient at SEO, Content Marketing, and Paid ads. Strong team
management skills with experience in the company's growth strategy. Additionally, I am passionate
about SEO and blogging so I share my learnings on my blog and LinkedIn regularly.
Skills
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Digital Marketing Strategy
SEO Strategy
SEO audit
Content Marketing
Web and Marketing Analysis
Google Ads, Facebook Ads(Paid Marketing)
Email and Social Media Marketing
Lead Generation
Google Analytics and Search Console.
Google Datastudio
Hubspot
User Experience
Team Management
Leadership
Experience
1. VikenPatel.com | Blogger | Jan 2019 – Present
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Started blogging on weekends or late at night on weekdays about SEO and blogging in Jan
2019.
Blogging is to learn more about SEO and Marketing. I use this platform to share whatever I
learn.
I teach to learn.
2. Digital Marketing Consultant | Oct 2019 – Present
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Hatkay.com SEO:
Achieved 48.54% organic traffic growth in Feb2020 compared to Jan2020.
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Achieved 27.27% leads increase in Feb2020 compared to Jan2020.
Digital Marketing Consultant at Logicwind where I successfully running a team of digital
marketers and currently serving 7+ clients with their business growth.
Delivered Guest sessions at Auro University, Surat, and ASDM digital marketing institute.
3. eZee Technosys Pvt. Ltd. | Head of Marketing and Design | Oct 2016 – Jun 2020
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Responsible for Design, Content, and Digital Marketing Team.
Lead Generation: Create, develop and implement both short and long-term marketing
strategies for Website, PPC, SEO, SMM, ORM, Email marketing, and others to support the
company’s overall strategies and objectives.
SEO: Create and implement strategies for improving Search Engine Rankings of all the eZee
Websites.
Paid Marketing: Develop and implement strategies around paid marketing and generate a
good amount of leads for sales and ensure the ROI.
Social Media Marketing: Create and develop an SMM strategy for customer engagement,
lead generation, and branding.
Email Marketing: Create and develop an email marketing strategy to promote eZee's
Products and nurture the leads and clients.
Develop and measure key metrics around Online Marketing such as Budgeting, conversion
rate, ROI, Leads, customers for growth.
Manage Marketing tools(Hubspot, GA, and others) and use it effectively to increase overall
leads and engagement.
4. eZee Technosys Pvt. Ltd. | Head of Design | Jan 2010 – Sep 2016
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Note: The last 6 months were the marketing training where I was learning SEO and Paid Ads.
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Responsible for creating User Interface, design and front-end coding of all Products
developed at eZee.
Responsible for user experience for eZee products. Learn more about users and accordingly
design the product UI.
Responsible for gathering requirements from clients and develop the client's website or app
based on their requirements and make sure it delivers on a decided time frame.
Responsible for maintaining the Quality Standard of Front End Coding and stay up to date
with all the latest technology on the web.
Redesign and manage all the product websites and improve them for conversion.
Responsible for managing the team's tasks and the team's productivity.
Responsible for managing email design and managing the campaigns that the marketing
team plans.
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5. eZee Technosys Pvt. Ltd. | Web Designer | Mar 2008 – Dec 2010
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Create a website using HTML, CSS, Flash, Javascript, and Wordpress.
Communicate with the client for website requirements and deliver the complete website.
Manage all the required updates on all eZee's websites.
Create mock-ups for the new and existing products and create HTML of the same.
Create graphics for websites and other promotions.
6. Freelancing | September 2007 – March 2008
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Worked on various flash for educational institutes and one individual consultant.
Worked on a mockup of the website.
Marketing Achievements at eZee
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Achieved 1st rank in Google for newly launched product eZee Optimus's website in less than
a year for very competitive keywords. Organic Traffic went up to 87%.
Increased organic traffic of ezeeabsolute.com by 127% in 2018 compared to 2017.
Increased organic traffic of ezeeabsolute.com by 109% in 2019(till Dec 15) compared to
2018.
Optimize the CTA of Google Ads campaign from 881 INR to 486 INR.
Successfully implement sales and marketing tool Leadsquared across the organization and
recently switched to Hubspot at a little less cost with industry best features for marketing
and sales.
Improved eZee's overall branding by marketing tactics and direct traffic leads increased by
avg. 450 to 650+
Other Achievements at eZee
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Created 2 leaders to manage the design and content, marketing team. The overall goal is to
manage both the team effectively and Team leads of each team to help me achieve that.
Come up with the concept of a Hybrid mobile App through Phonegap and successfully
created a new product called eZee iMenu(ezeeimenu.com) for restaurant ordering which
has started the mobile era for eZee products. (production stopped in 2016 but still
generating good revenue for a company)
Successfully implemented Gsuite across the organization for email communication which
was due for a long time.
Education
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Diploma in computer engineering | January 2003 – March 2006
B & B Institute of Technology, Vidhyanagar, Gujarat, India.
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Diploma in Web Design | April 2006 – March 2007
Image Institute, Ahmedabad, Gujarat, India.
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Various Marketing courses like Hubspot SEO, Facebook Ads and more.
Interests
Reading, Travelling, Writing, Watching Movies.
