Vijay Pal

I am a Search Engine Marketing Expert with 8+ years of experience on Google Ads (Adwords), Bing Adcenter, Yahoo Gemini, Twitter Ads, LinkedIn Ads & Facebook Business Manager. I've effectively delivered more than 350 accounts with monthly budgets from $2k to $100k.

My core strength in Google Ads (Adwords) / PPC includes:

• Developing and executing SEM (Search Engine Marketing) strategies, plans and tactics.
• Plan and Set-Up a New Google Adwords Campaign.
• Analysis and Identification of Issues with existing campaigns.
• Research & Testing of PPC Account expansion opportunities.
• Help Re-Design existing campaigns on Google Adwords for better ROI.
• Increase Conversions by conducting tests for Landing Pages and help increase conversions with A/B Testing using tools available.
• Write and continuously improve ad-copies for higher CTR & Conversion Rates.
• Integrate Analytics and Conversion tracking to help monitor clicks & conversions on ads.
• Work towards achieving targeted ROI / ROAS for campaigns