Vidya Rajawasam ACMA, CGMA, MBA
25, Sujatha Avenue, Kalubowila, Dehiwala, Sri Lanka | Mobile:-, - | Email : -
Professional Profile
Experienced Financial Management, Operational Management and Business Development professional with a proven track record of providing Multi National Company business result oriented leadership, establishing cross functional partnerships and accountable for significant high value project budgets, seeks new challenges.
I have managed Financial, operational and business development functions of multinational companies in Freight Forwarding/Logistics/ Courier Operations/ Mail room Management, Fast Moving Consumer Goods (FMCG), Renewable Energy Construction & Heavy Equipment resellers and commercial Plantations companies in Sri Lanka, India, Maldives, Bangladesh, Malawi-East Africa, Kenya, Uganda and United Kingdom with over 15 years experience.
My Expertise focuses on business development, financial restructuring, financial management, risk management, performance management, operational management and managing ERP software solutions.
I strongly believe that, I will be able to accept, execute and deliver positive results as advertised in the job vacancy advertisement and provide significant input to the overall business development and contribute to the business growth of the company in the future.
Accomplishments
Involved in business development activities related to ERP solutions, Hospitality industry, Property development industry, Freight forwarding/Logistics industry, plantations industry, FMCG and Luxury boats/Fisheries boats manufacturing industry. Successfully managed business development activities in several industries to meet the business development targets focusing on gross margin and net margin improvements.
Carried out Financial Restructuring for several companies which included assets, liabilities, senior management/shareholder restructuring and debt & equity restructuring.
Navigated and Managed IPOs, Private placements and debt financing.
Turnaround loss making entities in to profitable entities and achieved continuous profitability growth.
Navigated and managed the transport operations involving several transport / logistics companies in East Africa to achieve targeted business efficiencies and profitability.
Formulated, implemented & managed business plans for new operations in East Africa, India, Bangladesh, Sri Lanka and Maldives for several international freight forwarding/logistics companies.
Set upped and liquidated foreign branch companies with related statutory, regulatory, tax compliances and implementing business & financial policies & procedures.
Prepared, analyzed, evaluated & implemented business plans, operational plans & financial forecasts for new business investments, expansion of current operations worth significant high US Dollar Values.
Services functions to Cargo/Courier/Mail management business units.
Supported the business development activities through the Implementation of ISO 9001 Quality Management Systems, which resulted in communication of positive message to customers about company’s quality initiatives & Quality Standards.
Restructured transport business operations, customs brokerage operations involving options evaluation, selection of right business partners, recruiting new staff, making redundancy payments, negotiating with customers and suppliers, agreeing new terms & conditions for new business operations, negotiating with banks and financial institutions.
Worked with commercial operations management, sales & marketing management to increase revenues, reduce operational costs, improve productivity and improve quality of products/services offered according to set targets and communicated the results to senior management and board of directors at the quarterly review meetings.
Introduced and Implemented new Human resource management systems(HRMS/HRIS), which helped the companies to streamline performance measures, setup personal & company goals/targets, streamline controls related security of data (Management payroll/ Executive Payroll) , disbursement of funds on timely basis.
Managed staff carder between 15-25 numbers with very minimal staff turnover. Provided staff with many opportunities to improve career prospects through opportunities set personal goals through HRIS, regular skill assessment reviews, offering company training programs and recommending staff who have obtained new qualifications to apply for senior positions in the group of companies.
Improved the labour productivity in courier operations by employing right staff to carry out work activities effectively & efficiently and allowing them to undergo internationally recognized training programs.
Automated courier and mail room management operations with the introduction of Companywide ERP/Accounting software system. The automation process resulted in decrease of costs, stream line operation processes, increase productivity and access to integrated business information.
Tightened Accounts Receivable Control systems to improve credit management, Billing procedures, Receivable Management and collection management resulting reduction in billing errors, timely delivery of invoices & statements, timely statement reconciliations, reduction in Receivable days, significant improvement in Cash flows, reduction in number of disputes, number of arbitration cases, number of legal cases and exchange gains.
Introduced performance management systems to effectively liaison with trade creditors to improve positive relationships, improve working capital cycles, increase business volumes and mitigate foreign exchange losses.
Produced Audited Financial statements for each Strategic Business Units and Consolidated Group Audited Financial Statements within the agreed timelines and minimal audit adjustments dealing with several external International audit companies in several countries.
Developed and standardized monthly reporting and budgeting procedure linking ERP & Accounting software systems in several countries.
Instrumental in initial Registration, Identification of related tax categories, implementation of tax procedures, integration with accounting/ERP systems, filling returns, making timely payments and making internal changes to external Tax system changes in several countries (Maldives, Malawi, Uganda, Kenya, India, Bangladesh, Sri Lanka) achieving significant savings.
Designed, implemented and Supported Accounting software/ERP software in several companies in Sri Lanka, Malawi and India in several industries.
Improved the Accuracy, reliability and timely submission of Financial Accounting and management accounting information to board of directors and senior management, reduce accounting staff & infrastructure costs, achieve economies of scale related transaction processing costs through the implementation of Group Financial Shared Services.
Advice board/Senior Management & implemented IFRS , SLFRS transitions successfully.
Improved the Balance sheet, P&L and Cash flow Management targets set by directors of the business and provided positive cash flows, funding for new investments, funding for new operations, raising additional debt & equity capital for long term investments, 5%-10% profitability growth for each Strategic Business Units, reduction in working capital cycle, reduction in direct & indirect operation costs, reduction in bad debts and avoiding exchange losses etc..
Declared and paid dividends as appropriate and on timely basis. Was able to maintain the dividend growth plans and actual divided payments.
Key Skills
Business Promotion/ Development
Financial and operational restructuring.
Experience in aligning Business/financial initiatives, activities to achieve strategic objectives.
Warehousing, Logistics, Distribution operations management and vendor management.
Skilled negotiator with proven track record in commercial environment.
Skilled Financial/Business Strategist with an ability to integrate financial strategy with business strategy.
Demonstrable ability to orchestrate financial growth.
Good Track record of forging partnerships and alliances.
IFRS, FRS and SLFRS transitions.
Skilled communicator with an ability to influence across boundaries.
Good track record of directing multi-disciplinary, multicultural teams.
Areas of Expertise
Developed and implemented business development activities in many industries.
Company restructuring – assets, liabilities, operations and Management.
Managing IPOs, Private placement of shares and debt financing.
Planning, Directing, Controlling business units to achieve smooth business operations and strategic objectives.
Resolving contractual and commercial issues and disputes.
Developing positive direct relationships with customers, suppliers, financial institutions, statutory & regulatory bodies.
Establishing Management policies and procedures.
Developing financial procedures & policies.
Developing & maintaining Financial Accounting systems, Cash management/Treasury management systems, Accounts Payable and Accounts receivables systems
Forecasting capital asset requirements and subsequent managing & maintaining the same.
Project Management.
Accurate & Timely Management Information Reporting, Presentations, and Interpretations.
Treasury Management and Working Capital Management.
Revenue Management- Analysis, controls and Improvements.
Business Performance Management.
Due Diligence and Risk Management.
Advice senior management & board with regard to ERP /Accounting software industry developments and recommend appropriate ERP implementations & support procedures to improve business growth.
Recruiting, leading, supervising, motivating and managing staff and work teams.
Professional Experience
Financial / Operational Consultancy Services (Strategic Business Partner)
Hairu Group of Companies – Reputed engineering, desgining and constrtion company, which has operations in Sri Lanka, Dubai and Oman. The group has also expanded its operations into bio energry plants constrcution+ operations, construction of Naval, luuxry & fisheries crafts and property developement activities in Dubai, Oman, Maldives and Comoros.
Wewila Plantations Lanka – Reputed enviromentally freindly commercial plantations management company promoting sustaianbility management practices.
Senok East Africa- Uganda and Kenya.
Leading Sri Lankan business conglomerate with core business focus on Construction & property Development, Construction machinery,Automobiles, Aviation, Energy Management and Hospitaility.
General Manager Finance- East African Region (Kenya,Uganda & Tanzania), 07/2015 to 02/ 2016.
Grange Hotels, London,United Kingdom
Leading Hotel Brand in UK with 4/5 Star Hotels in London. Revenue Control & Management - 06 /2014 to 01/2015.
I R Assocites – Chartered Accountannts, Colombo, Sri Lanka. Audit Manager-08 /2013 to 03/ 2014.
Aitken Spence Cargo , Colombo ,Sri Lanka
One of the leading and pioneering companies in Sri Lanka focusing on freight forwarding, shipping, Logistics, Mail and Cornier Services. Senior Finance Manager - 06/2008 to 07/ 2013.
Glens Malawi Limited/Malawi Lake Services, Blantyre/Monkey Bay, Malawi.
Financial Controller/IT Administrator- 02/2003 to 12/ 2007
Dart Express Group-Dart Global Logistics, Colombo, Sri Lanka
Management Accountant/IT Administrator – 03/ 2000 to 11/2002.
CTC Trading / Collets Limited, One of the leading Fast Moving Consumer Goods (FMCG) Company which is a Subsidiary of British American Tobacco in Sri Lanka. Accountant – 01/1998 to 03/2000.
Zillion Systems- Eskaycee Computers- One of the pioneering Accounting software and Enterprise resource planning (ERP) software companies in Sri Lanka. Software Consultant, 01/1994 to 12/1997.
KPMG Ford Rhodes Thornton & Company - One of the World’s leading Auditing and Management Consultancy Company in Sri Lanka. Audit Trainee- 01/1990 to 12/1993.
Educational and Professional Qualifications
Master of Business Administration (MBA) Degree, Edith Cowan University Australia.
Associate Member of the Chartered Institute of Management Accountants of United Kingdom.
(Application for the Fellow Membership is in progress)
Certified Accounting Software Consultant-South Africa
ISO 9001:2000 Quality Management Systems Certification –Bangalore, India
Personal Information
Nationality: Sri Lankan
Sex: Male
Marital status: Married with 2 children
References
Priyantha De Silva – Director Interteck Sri Lanka
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Aruna Kolabage – Senior Manager Singer Sri Lanka Plc
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