Vidhya Padmanabhan

Vidhya Padmanabhan Jr. Director of Content Content/Copy writer Contact EMAIL:- PORTFOLIO https://vidhupadmanabhan.journoportfolio.com/ Additional Skills Digital Content Marketing Technical SEO WordPress CMS Social Media Brand building Content strategy and planning Writing& editing for B2B and B2C audience Proficient in MS Office Excellent communication. Experience in a variety of web and multi-platform applications. Highly organized and detail oriented in a deadline driven environment. Strong problem solving and analytical skills Highly motivated with the ability to work independently and also in a team setting. Ability to relate well with people from diverse backgrounds and cultures Excellent customer service skills Cross collaboration across teams Research and analysis AP Style guide Education S.N.D.T Woman’s University Mumbai, Maharashtra, India B.S Textiles &Clothing (June 2002) I.I.T.C Bombay, Maharashtra, India Diploma in Accessory Design (2002) I.I.T.C Bombay, Maharashtra, India Diploma in Jewelry Design (2002) Proffessional Experience Jr. Director of Content Super Purposes Seattle ,WA / Aug 2020- present ● Lead and mentor a team of 10+ writers. ● Create brands that have personality and add value to consumers thereby driving conversion rate by 30% ● Content Planning& strategic direction for continuous improvement and seamless high value content output. ● Website copy, online course content, webinars and live event scripts with an increase in engagement of 50% ● Create, curate, edit and align communication needs across teams. ● Process documentation. ● Style guide creation and execution. ● SEO strategy. ● Agile project management and team building thereby retaining talent and employee satisfaction by 35% ● Cross collaboration across teams with 80+ teammates in a Remote setting with high productivity. Sr. Content/ Copy Writer Super Purposes Seattle, WA / Sep 2018 – Aug 2020 Lead and supervise content team, delegate and track 5+ projects. Write tailor made high quality course content specific to demographic on a weekly basis. Consult with sales, media, marketing and UX teams to obtain information on product or service, problem solve and discuss style and length of copy. Edit or re-write existing copy as necessary keeping in mind storytelling, attention to detail, brand voice, social media best practices and AP style guide. Write innovative advertising copy for website landing page, webinars, publication, broadcast or internet media to promote the sale of services. Write to B2B and B2C customers in their terms and on their level so that the advertiser’s sales message is readily received. Break down complex information and present it in simple layman’s terms. Document and maintain process/product documentation of all program development teams in the company Keyword research and SEO Freelance writer Freelance writer Bellevue, WA / Feb 2014 – July 2018 Website copy, articles, blog posts, marketing material, sales copy, newsletters etc. keeping in mind SEO best practices. Write fiction or non-fiction prose such as short stories, novels, biographies, articles, descriptive or critical analyses and essays. Maintain records and files of work and revisions. Designer Designer Live In Style Mumbai, Maharashtra / Mar 2002 - April 2003 Sketch rough or detailed drawings of apparel or accessories, and write specifications such as color schemes. Confer with sales or management executives or with clients in order to discuss design ideas. Identify target markets for design, looking at factors such as age, gender and socioeconomic status. Select materials and production techniques to be used for products. Visit textile showrooms to keep up-to-date on the latest fabrics.