Victoria Kanu

Results-driven Digital Marketing Specialist with 5 years of experience in developing and implementing successful

marketing strategies. Skilled in leveraging various digital channels to drive brand awareness, increase customer

engagement, and achieve business objectives. Proficient in SEO, SEM, content marketing, social media

management, and data analysis. Strong analytical and problem-solving abilities combined with excellent

communication and project management skills.

Experience:

• Led and managed end-to-end digital marketing initiatives, resulting in 60% growth in online sales and 75%

increase in website conversion rate.

• Oversaw the implementation of email marketing campaigns, resulting in a 80% increase in email open rates

and 95% improvement in click-through rates.

• Conducted website audits and implemented on-page optimization strategies to enhance user experience

and improve search engine rankings.

• Developed and executed content marketing strategies, including blog posts, infographics, and videos, to

drive brand awareness and audience engagement.

 • Monitored web analytics metrics and reported on campaign performance, providing actionable insights for continuous improvement.

Skills:

• Proficiency in utilizing digital marketing tools and platforms such as Google Analytics, Semrush, Facebook Ads Manager, and Hootsuite.
• Strong understanding of SEO principles and best practices to improve organic search rankings and website visibility.
• Experience in creating and optimizing paid advertising campaigns to maximize ROI and reach target audiences.
• Excellent data analysis and reporting skills to track campaign performance and make data-driven decisions.
• Exceptional communication and project management skills to effectively coordinate and execute digital marketing initiatives.