VICTORIA HUEBNER
-⊳- ⊳ victoriahuebner.com
SKILLS & KNOWLEDGE
SEO Processes: Keyword Research, Competitive Research, SERP Optimization, On-Page SEO, Technical SEO, Manual Link Building
SEO Tools: Ahrefs, Buzzstream, Google Search Console, SEMRush, Moz, Yoast SEO, Google Keyword Planner
UX Processes: UX Research (User Interviews, Contextual Inquiries, Competitive Research, Affinity Maps, Personas, Card Sorting), UX Design (User
Flows, Feature Prioritization, Low Fidelity Wireframes, Clickable Prototypes), UX Writing (Product Descriptions, Microcopy)
UX Tools: Hotjar, OptimalSort, Sketch, Invision
Content Management Tools: Bolt, Wordpress
Analytics Tools: SQL, Google Analytics, Google Tag Manager, Moat Analytics, Tableau
Digital Advertising Tools: Google AdWords, LinkedIn Campaign Manager
SMM Platforms & Tools: Hootsuite, Twitter, Instagram, Pinterest, Google+, Facebook, LinkedIn, Shutterstock, Canva, Bitly
Word Processing Tools: Microsoft Word, Excel, Access, PowerPoint, Google Drive
WORK EXPERIENCE
Freelance SEO Strategist ⊳ Boston, MA ⊳ April 2018 - Present
• Develop SEO and content strategy for small business clients as well as educate them on ranking factors and SEO best practices to empower them to
make optimized content moving forward
• Create organized workflows and spreadsheets to easily track SEO optimization efforts for each client
SEO Specialist @ Printi ⊳ Boston, MA ⊳ April 2018 - Present
• Increased sessions resulting from organic search on e-commerce product pages by 247.3% through keyword research and implementation, SERP
optimization, technical SEO site improvements and a stronger backlink profile for improved domain authority
• Enhanced e-commerce category and product pages through implementation of SEO optimized content as well as improvements to UX design & UX
writing based on UX research including user interviews, contextual inquiries, usability testing, card sorting and more
• Developed backlink strategy consisting of manual link building through collaboration with relevant influencers and industry leaders
Buyer @ Wayfair ⊳ Boston, MA ⊳ November 2017 – April 2018
• Generated $442K by prospecting and establishing partnerships with new suppliers to build out a competitive product assortment
• Communicated cross-functionally with two different category-based Account Management teams on a regular basis to determine category-based
strategies and report on developments in new supplier relationships on a monthly basis
• Conducted research using SQL and other proprietary analytics tools to discover selection gaps on site
• Initiated the development of a streamlined packaging approval process with the Supplier Operations team in order to reduce the time it takes to
establish a partnership with a new supplier by about two weeks
Media & Analytics Intern @ Cronin and Company ⊳ Glastonbury, CT ⊳ October 2016 – April 2017
• Optimized digital display ad campaigns by monitoring and ensuring appropriate site topics and placements on a weekly basis
• Improved the quality of digital search advertisements through the management of keywords using Google Keyword Planner
• Provided clients with clear, concise reports based on campaign analysis utilizing Excel and PowerPoint
Content Marketing Intern @ Mascola Group ⊳ New Haven, CT ⊳ June 2016 – August 2016
• Increased engagement on Twitter and Facebook for two clients by creating, scheduling, and posting content using Hootsuite
• Launched two in-house Instagram campaigns by creating content using Canva, an online graphic design platform
• Contributed to agency blog twice a week
Digital Marketing Intern @ Perkbox ⊳ London, UK ⊳ January 2016 – April 2016
• Acquired over 200 new leads through the management of paid LinkedIn advertisements
• Generated brand awareness through posting engaging content on LinkedIn, Facebook and Twitter
EDUCATION
User Experience Design Certificate
Bachelor of Science, Marketing
Study Abroad, Business Program
General Assembly in Boston, MA
September 2018 – November 2018
40 Hours of Instruction
University of Connecticut in Storrs, CT
September 2013 – May 2017
GPA of 3.63/4.00
University of Connecticut in London, UK
January 2016 – May 2016
