VICTORIA AGUILAR
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Portfolio
Multidisciplinary Marketing and Public Relations professional with 6+ years of experience driving digital content and
brand strategies across various industries including food & beverage, real estate, construction and healthcare. Proven
track record of transforming creative concepts into measurable results, from growing online communities and securing
influencer collaborations to delivering impactful paid media campaigns that boost conversions and drive sales growth.
LANGUAGES
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Spanish: Native
English: Fluent
HARD SKILLS
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Paid media
Creative direction
Public relations
Content creation
Community
management
Project management
Video editing
SOFT SKILLS
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Communication
Leadership
Adaptability
Decision making
Problem solving
SOFTWARE
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Adobe Creative Suite
Meta Ads Manager
Meta Business Suite
Canva
Capcut
Google Suite
Google Ads
Microsoft Office
PROFESSIONAL EXPERIENCE
August 2018 - Present
Chilos Media – Digital Marketing and Paid Media Specialist
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January 2024 – January 2025
Cracc Entertainment – Talent Coordinator
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B.S. in Strategic
Marketing
Universidad Anáhuac
México Norte -)
Diploma in
Communication and
Creativity, CREA
leadership program
Universidad Anáhuac
México Norte -)
Expanded the talent roster by cultivating strong relationships with 10+ content
creators and facilitating long-term collaborations.
Supported in the creative planning and execution of campaigns, ensuring
alignment with brand objectives and maximizing audience impact.
Boosted creator revenue by 45% by negotiating brand partnerships and
securing higher-value deals.
April 2022 – August 2022 (Project based)
Eglow Influencer Marketing Agency – Social Media & Influencer Marketing
Specialist
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EDUCATION
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Led digital strategy and built brand presence from scratch for 12+ businesses
by combining creative content production with performance-oriented organic
and paid media strategies.
Increased client engagement and conversions by designing data-driven
content calendars, and campaigns across Instagram, Facebook, and TikTok.
Managed a community of 700K+ followers on Facebook and growing it by
27% in under 6 months by producing strategic organic content focused on
engagement, achieving viral videos reaching up to 9.3 million views on
Facebook and up to 7 million views on TikTok.
Generated 3 property sales in 4 months through targeted Meta Ads
campaigns using tailored copywriting for segmented audiences.
Rebuilt the agency’s Instagram presence by designing and executing a
relaunch strategy, revitalizing community growth and engagement.
Assisted in identifying and contacting influencers across LATAM markets to
collaborate on brand campaigns for renowned clients such as Jean Paul
Gaultier, Good Girl, and other PUIG brands.
June 2021 – March 2022
Nestlé, Nescafé Dolce Gusto – Marketing Intern
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Supported marketing operations through sell-out data analysis, packaging
design supervision, and promotional event logistics.
• Enhanced product visibility in retail through collaboration with design and
trade teams to deliver impactful displays and activations.
February 2019 – March 2020
“Lanterna” International University Film Festival – Public Relations
Assistant
• Secured guest speakers including film directors, actors, and talent managers
by conducting outreach and negotiations.
• Delivered a seamless guest experience by coordinating travel, schedules,
and on-site support during the festival.
