Victoria Guadalupe Aguilar Iriarte

Victoria Aguilar-- PORTFOLIO DIGITAL MARKETER AND PAID MEDIA SPECIALIST About me I’m a Digital Marketer specialized in crafting authentic, scroll-stopping content that connects with audiences and inspires action. My focus is on building brand trust and loyalty through strategic storytelling, trend-driven ideas, and timely content that resonates with the right audience. Over the past 6+ years, I’ve helped businesses across various industries to grow their digital presence, strengthen their communities, and convert engagement into measurable sales. Beyond the metrics, I love experimenting with creative concepts, keeping a finger on the pulse of trends, and turning bold ideas into campaigns that truly make an impact. Usually when I’m not brainstorming my next content idea, you’ll probably find me exploring new cities, hunting for hidden restaurants, or catching the latest social media trend before it goes viral. Hi i’m Victoria Where creativity meets conversion. I provide end-to-end digital marketing solutions designed to not only look great, but to +9.3MM TOP-PERFORMING VIDEO VIEWS perform. From brand strategy and creative content production to paid media campaigns and influencer collaborations. I connect the dots between creativity and measurable growth. MY EXPERTISE +700K USERS COMMUNITY SIZE MANAGED Brand and content strategy Social media management Community management Paid Ads Content creation and production Influencer Outreach & PR PREVIOUS PROJECTS Dr. Aguilar Urologist #medicine #personalbrand #publicfigure #global SUMMARY A private urology practice based in Mexico, led by a certified specialist with a growing digital presence with a target audience of men and women across Latin America, the U.S., and Europe, seeking information and treatment options for urological and intimate health concerns. The goal was to increase reach, build a credible online community, and convert that digital engagement into consultations that were both online and in person. CHALLENGE Urology, especially topics related to intimate areas like the urethra or genitals, often carries stigma or hesitation online. The challenge was 700K FB COMMUNITY BUILT +9.3MM TOP-PERFORMING VIDEO VIEWS ON FB +100K NEW FOLLOWERS ON TIKTOK IN UNDER A YEAR to create content that was not only informative but approachable, opening up the conversation around sensitive health issues in a way that felt human, dynamic, and trustworthy. SOLUTION Developed an organic content strategy focused on breaking taboos through relatable, educational, and often humorous video content that showcased the doctor’s authentic personality. In parallel, we ran hyper-targeted ad campaigns aimed at acquiring new local patients, even attracting individuals who traveled specifically to undergo procedures at the clinic. +69% PROFILE VISITS GROWTH +35K TOP-PERFORMING VIDEO VIEWS Taiyaki Land #food #beverages #trendy SUMMARY Taiyaki Land is a frozen yogurt shop offering a fun and customizable dessert experience with Greek yogurt and Japanese taiyaki waffles. With a youthful brand identity and visually appealing products, the shop targets Gen Z and Millennial audiences looking for creative, Instagrammable food options. CHALLENGE Although the brand had an established presence, after moving to a new location meant starting over in a neighborhood with existing dessert competition. We needed to quickly capture the attention of nearby customers through content that stood out in a saturated market, especially among younger audiences with short attention spans and high visual standards. SOLUTION We implemented a content strategy focused on creating short-form, trend-driven videos for TikTok and Instagram Reels, showcasing the taiyaki experience through fun, engaging storytelling and launching paid ads focused on geo-targeting and weekly in-store promotions, working directly with the sales team to create giveaways or weekly dynamics that reached new audiences and increased foot traffic to the new location. Wendy Habib #realestate #financialhealth #publicfigure SUMMARY Wendy Habib professional is based a respected in real southeastern estate Mexico. Despite her strong offline reputation, she lacked a digital presence that reflected her expertise. As unqualified agents began dominating online spaces, she needed to reestablish herself as a credible voice in the industry. CHALLENGE With a growing number of digital-savvy but inexperienced agents creating noise in the industry, it was important to make her stand out as a trustworthy, knowledgeable leader. SOLUTION +48% PROFILE VISITS GROWTH +3.3K TOP-PERFORMING VIDEO VIEWS +40% FOLLOWERS GROWTH Positioning her as a thought leader in real estate through trust-driven messaging and educational content tailored to both advisors and potential clients, the focus was to strengthen her professional image and set her apart in an increasingly saturated market. 21K FB COMMUNITY BUILT +60% ONLINE SALES GROWTH IN 6 MONTHS +67K TOP-PERFORMING VIDEO VIEWS Foto Fantasia #anime #giftshop #kids SUMMARY Foto Fantasia is a gift shop located in Mexico that offers novelty items inspired by movies, TV shows, video games, and viral internet trends. Its target audience includes young adults aged 17–35, many of whom are parents looking for fun, unique, and collectible items both in store and online. SOLUTION I developed a fast-reacting content strategy designed to keep the brand at the forefront of online trends and local news: Weekly trend scouting to identify viral sounds, challenges, and topics relevant to the audience. Video creation tailored to social media consumption habits, mixing product showcases with relatable or entertaining hooks before introducing the promotional message. Leveraging local events and pop culture moments to make the brand part of trending conversations. Integrated storytelling in different videos. This approach consistently drove new foot traffic to the store, boosted online sales, and increased brand visibility both locally and regionally. Critab Portachuelo #food #niche #healthy #sustainable SUMMARY CRITAB is a food innovation brand that sells cricket based snacks. With a focus on health-consciousness, targeting from young parents who want to find a healthy option for their kids lunch, to fitness oriented young adults, CRITAB aims to position crickets as a sustainable, high-protein alternative for everyday nutrition. CHALLENGE Despite their nutritional value, insects carry a cultural stigma in many regions. The main challenge was to destigmatize cricket consumption, making it not just acceptable, but desirable. SOLUTION Designed and executed a digital strategy focused on +1.7K PROFILE VISITS +7.9K TOP-PERFORMING VIDEO VIEWS +77.9% FOLLOWERS GROWTH sharing educational content, storytelling that could connect with the target audience, and lifestyle integration. Médica Sanalona #clinic #health #medicine SUMMARY A multidisciplinary medical clinic and diagnostics laboratory located in a highly competitive medical zone. Although the clinic had operated for many years under a different name, a recent rebranding, on 2024, meant starting fresh in terms of online visibility and public trust with the new name. CHALLENGE Despite it’s competitive location, the clinic lacked any digital presence and faced tough competition from nearby clinics with recognizable brands. We needed to introduce the clinic’s new name, build trust, and establish brand recognition through social media, while also showcasing the facility’s infrastructure, experience, and medical expertise. SOLUTION I launched the clinic’s social media presence from scratch and built a comprehensive digital strategy focused on creating informative, trust- +25% PATIENT GROWTH IN 4 MONTHS building content aimed at health-conscious adults, producing educational videos that highlighted both the medical team and available services, running targeted ads to promote specific services, monthly offers, and location-based visibility. Quinta Malinalli #vacationrental #high-end SUMMARY Quinta Malinalli is a countryside property, based on permaculture principles, and located in central Mexico, designed for guests seeking an off-the-grid, nature-based experience. The target audience included eco-conscious international travelers and small groups aligned with sustainability values. SOLUTION Filmed evergreen content highlighting the property’s most attractive features like its gardens, architecture and amenities so it could be used across different seasons and campaigns or content strategies. Produced short-form videos aligned with social media trends so they could increase reach and engagement. Combined aesthetic shots with functional details to help potential guests visualize their stay or event at the property. Edited all video content to fit platform requirements and enhance visual appeal, ensuring each piece was ready for organic posting or paid promotions. This approach provided the property versatile and high quality content that attracted future guests and elevated its online presence. #niche #sustainable #tourism +15.5K TOPPE VIDE RFORMIN O VIE G WS Lope Castro Construction #realestate 3 CLOSED DEALS IN 4 MONTS #construction SUMMARY A construction firm based in Mexico, specializing in modern, highquality builds with a focus long-term value. Their target audience includes middle- to high-income families looking to invest in new homes, as well as entrepreneurs and developers interested in custom commercial spaces. CHALLENGE The challenge was to build brand awareness for a new firm and to position him as a trustworthy choice in order to ultimately drive direct sales. SOLUTION Through both organic and targeted ad campaigns, we combined educational breakdowns of construction quality and materials, visual storytelling of the design process and final projects, and promotional content focused on high-intent buyer segments in key geographic zones, highlighting what made his projects unique and how they stood out from traditional or low-cost competitors. KEY RESULTS Achieved 60% social media growth in less than a year. Generated direct inquiries that resulted in 2 home sales and 1 custom project within 4 months. Real Estate (One-time projects) Victoria Aguilar--