Victoria Franklin

victoria franklin CHELTENHAM, Gloucestershire GL50 4LG  |    -  |  -|  Summary Strategic business development & partnerships professional with 25+ years' experience in SaaS, EdTech, Media and Events. Demonstrated ability to drive pipeline growth, negotiate high-value deals, secure investment, and launch scalable operations under tight deadlines. Skilled in SaaS platform sales and partnership initiatives across the multiple geographical territories. Thrives in fast-paced environments, combining hands-on execution with data-informed strategies. Direct information - linkedin.com/in/vicfranklin Experience Head of Global University Partnerships (contract) Formee Express Ltd | April 2024 - Current Designed and executed an international pipeline expansion strategy, delivering SaaS-driven solutions to universities and educational agents across multiple regions, and generated a 50% increase in new client acquisition. Leading the go-to-market strategy that enhanced service delivery and user engagement in the education markets. Led cross-functional teams by defining key financial KPIs, tracking performance metrics, and translating between technical and commercial stakeholders. Negotiated multiple long-term partnership agreements with strategic institutions, and platform integrators, boosting recurring revenue streams. Recruited and mentored a globally distributed team, improving retention, capability, and scaling operational performance. International Sales Director Juno Education Ltd | London, UK | January 2021 - February 2024 Expanded global university and institutional partnerships across China, the EU, the UK, and the USA, driving a substantial increase in pipeline value and accelerated adoption of our SaaS platform. Closed high-value agreements with educational institutions by implementing tailored marketing and outreach campaigns, resulting in measurable revenue growth and platform user engagement. Amplified market presence by representing the company at major international conferences, connecting with decision-makers, and building key global networks. Talent Acquisition Specialist FS Consultancy Ltd | London, UK | January 2018 - November 2021 Led 360° recruitment across media, engineering, cybersecurity, and AI sectors in the EU and global markets, overseeing the full lifecycle from sourcing and screening through onboarding. Built a high-performing team of 40 and executed strategic growth initiatives, optimising hiring workflows, reducing cost-per-hire, and increasing team effectiveness. Forged strategic partnerships with sector-specific clients, negotiating contracts to deliver top-tier talent. Pioneered adoption of recruitment technology, including ATS and HRIS platforms, to streamline pipelines, enhance candidate experience, and improve recruitment analytics. Monitored and analysed KPIs to align talent strategy with business growth. Event & Operations Director Envogue Events Ltd | London, UK | January 2012 - December 2018 Created high-impact event experiences, aligning each event with brand messaging, audience objectives, and budget-driven goals. Led venue and supplier negotiations, securing cost-effective contracts, managing logistics, and ensuring smooth on-site coordination. Mitigated risks proactively, implemented contingency planning to handle last‑minute changes, and ensured full compliance with health, safety, and legal requirements. Closed sponsorship deals and activation plans, enhancing visibility and delivering ROI through stakeholder collaboration, event marketing strategies, and other initiatives. Leveraged event technology and analytics, deploying attendee engagement tools and compiling post-event performance reports that measured success against KPIs (e.g. attendance, revenue, feedback). Commercial Strategy Director Evode Group & Moviesta Group Ltd | January 2008 - January 2012 Commercial Director for MOVIESTA, a cross-platform reality talent format. Executed brand partnerships with Tesco, Google, and Cineworld, securing a £2M sponsorship from Tesco and coordinating joint marketing initiatives with Cineworld in alignment with Tesco Clubcard cinema deals. Led content monetisation strategy, successfully integrating branded formats across broadcast, cinema screens, and online platforms. Managed multi-channel brand and commercial partnerships, including strategic deals with agencies such as Publicis, Deloitte, and others supporting global formats. Developed monetisation strategies across broadcast, mobile, retail, digital, and cinema, maximising multichannel revenue potential. Oversaw full brand and content rollout, including budget control, commercial planning, and go-to-market execution. Additional information ADDITIONAL ROLES - Advisor – Cyclone TV, a new cycling lifestyle channel Consultancy – R1 Media: launched MerchANT (social commerce platform for creators) Consultancy – Cosgrove Hall Fitzpatrick: led £5M IP-based funding round, partnered with BBC, C5, and ROH. Skills Strategic Partnerships Growth (e.g.) identifying and onboarding corporate, media, events and retail partners Business Development and Revenue Strategy (targeting new sectors, pipeline creation, cross-selling) Negotiation and contract management (securing high-value partnership deals, sponsorships, and joint ventures) Project and stakeholder management (integrating across Marketing, Product, Finance, and Legal)   Analytical decision-making and market intelligence (KPIs, data insights, performance metrics) CRM and Pipeline Tools (Salesforce, HubSpot, etc) Team leadership and relationship management (training global cross-functional teams, maintaining partner engagement) Education Kent University Kent Psychology Graduate Thanet College Kent A Level : English, Psychology, Law, Economics Online Kent Diploma : Counselling, Nutrition Hobbies and interests Wildlife Advocacy & Conservation Passionate about environmental protection. Sport & Outdoor Pursuits Avid hiker and team sport enthusiast. Nutrition & Well‑Being Qualified nutritionist. Tech & AI Enthusiast Keen interest in emerging tech and AI developments.