Victoria Beatriz Balbuena Hurtado

I am a Digital Marketing and Social Media Specialist with over 5 years of experience driving measurable growth for hospitality and lifestyle brands, including luxury villas and boutique hotels. My work focuses on building strong brand presence, increasing audience engagement, and translating marketing efforts into tangible business results.

I specialize in developing and executing content-driven strategies that combine storytelling, high-quality visual production, and data-backed decision-making. Throughout my experience, I have successfully managed multiple brand accounts simultaneously, leading initiatives that have contributed to 20–50% growth in engagement and brand visibility and 30–60% increases in campaign reach through influencer collaborations.

I bring a full-funnel approach to digital marketing, overseeing everything from content planning and production to performance analysis and optimization. This includes coordinating photo and video shoots, managing cross-platform content calendars, and ensuring consistent brand positioning across all digital touchpoints.

My background in hospitality has given me a strong foundation in customer experience and client communication, allowing me to approach marketing with a deep understanding of audience behavior, expectations, and brand perception. I am highly comfortable working in fast-paced environments, managing multiple priorities, and delivering consistent, high-quality results.

I am passionate about helping brands grow through strategic marketing, meaningful content, and long-term digital positioning that drives both visibility and conversion