Victoria Anungo

VICTORIA KAMANTHE ANUNGO Email:-| Phone: - LinkedIn: https://www.linkedin.com/in/victoria-kamanthe-665a30168/ Marketing and Communication Specialist SUMMARY Marketing and Communication professional with 8+ years of experience in development of corporate communications, specializing in digital marketing, media relations, and brand strategy. Successfully led and mentored a team of 12 communication specialists, enhancing campaign execution and cross-functional collaboration. Passionate about leveraging my expertise to amplify brand recognition, foster customer loyalty, and drive impactful campaigns that align with an organization’s mission and vision to deliver exceptional results. KEY SKILLS AND EXPERTISE Marketing & Digital Strategy | Campaign Development| Social Media Marketing | Digital Content Strategy| Search Engine Optimization| Digital Advertising | Online Community Management| Conversion Rate Optimization| Email Marketing| SMS Marketing| Influencer Management| Analytics and Reporting| Account Management| Budget Management| Project Management| Visual Storytelling| Copywriting| Strategic Stakeholder Engagement | Crisis Communication | Brand Development and Management| Event Coordination |Leadership and Team Management. PROFESSIONAL EXPERIENCE Communications Executive Kibo Motorcycles | Nairobi, Kenya Aug 2023- To Present     Spearheaded marketing and communication strategies that drove a 30% increase in brand visibility across digital channels within the first year, contributing to a 15% rise in customer acquisition. Managed social media pages, website management, and digital marketing campaigns, including SEO, email marketing, and paid advertising (Meta ads, Instagram Ads, LinkedIn Ads, Twitter Ads, YouTube Ads, Google Search and Display Ads) Produced high-quality, engaging content for various channels, including press kits, blog posts, social media updates, newsletters, and impact stories, achieving a 25% improvement in engagement rates on social media platforms. Setup digital marketing strategies using all necessary tools (e.g., Google Analytics, Yoast SEO, Search Engine Console, setup conversion trackers), Analyzed and tracked digital marketing performance and prepared weekly and monthly reports.     Built relationships with key media outlets and industry influencers. Led the internal/ external creative teams and marketing agencies to build 360 IMC campaigns e.g #RideLikeAChamp, resulting in a 40% increase in campaign reach and consistent messaging across all customer touchpoints. Assisted with planning and management of corporate events from customer engagement events such as Ride with the CEO (#RideLikeAChamp), Corporate social responsibility events - Kibo tree planting to new product launch events such as the launch of Kibo K250. Lead the creation and branding of marketing materials to ensure consistent messaging and strong visual alignment with Kibo’s brand identity across digital, print, and in-store materials. Marketing Strategist Digital Tailor Marketing Agency | Nairobi, Kenya June 2019- February 2023  Developed tailored marketing plans for diverse Agency clients, achieving a 75% client retention rate through consistent delivery of strategic, impactful campaigns.  Building and maintaining strong relationships with clients, understanding their business goals, and acting as the main point of contact between the agency and the client.  Overseeing the execution of marketing campaigns, ensuring they are delivered on time, within budget, and meet performance targets.  Monitoring campaign performance using analytics tools, analyzing data to derive insights, and preparing regular reports for clients. This involves tracking key performance indicators (KPIs) such as conversion rates, ROI, and customer acquisition costs. Managing campaign budgets effectively to ensure optimal allocation of resources and maximize ROI for clients. leading internal teams such as creative, content, and analytics teams to ensure seamless execution of campaigns and alignment with client objectives.   Communication Liaison City Health Hospital | Nairobi, Kenya February 2017- June 2019      Designed and implemented comprehensive digital marketing strategies to enhance brand visibility and engagement across multiple online platforms resulting in a 20% increase in website traffic and a 15% rise in lead generation. Crafted compelling content, including blog posts, videos, and social media assets, to support brand campaigns, increasing engagement by 25% across platforms. Managed social media channels (Facebook, Instagram, Twitter, YouTube), creating content calendars and coordinating with teams to align messaging with brand goals. Website Management, ensuring continuous optimization and updates of the company website to improve user experience and drive conversions. Responded to customer queries on social media, executed follow-up campaigns via email/SMS, and conducted feedback analysis to enhance customer satisfaction, contributing to a 10% increase in customer retention. Strengthened brand visibility by building relationships with media, bloggers, and customer audiences, generating positive publicity, and increasing stakeholder engagement through strategic outreach efforts. KEY PROJECTS & ACHIEVEMENTS  Kibo K250R launch Kenya 2024 Project: Crafted a comprehensive brand and launch campaign, "Go Do More," for Kibo's flagship motorcycle in Kenya. We incorporated a powerful TV commercial, impactful digital initiatives, and generated media coverage valued at over $1 million USD. Achievement: Generated over 1000 quality leads and sold 100 high-end bikes in the first month post launch and 300 bikes in first 3 months surpassing set targets.  Ride like a Champ event Kenya 2023 Project: Successfully organized the "Ride like a Champ" event campaign. It fostered a loyal community among Kibo owners, a memorable 500 km ride and an experiential luncheon featuring performances by renowned artists. Achievement: Interaction with Kibo CEO, made collective revenues of 100,000 USD on service and spare parts in a one-day service clinic for all participants. Publicity on Traditional media with an added value of 500,000 USD after a 10,000 USD spend.  She Is Digital Campaign 2022 Project: Led the digital marketing campaign for the She Is Digital Kenya initiative by the Girl Child Network, a program designed to empower women with essential digital skills through 40 free courses. The campaign emphasized on lead generation and awareness to drive enrollments Achievement: Awarded the Digital Campaign of the Year 2023: by the Marketing Society of Kenya (MSK) for a groundbreaking campaign demonstrating innovation and tangible results. EDUCATION- | Strathmore University| Chartered Institute of Marketing (CIM) Level 4 &- | Strathmore University | Bachelor of Commerce (Finance & Marketing Majors) 2014 |KASNEB | Certified Public Accountant (CPA 1 & 2) MEMBERSHIP Chartered Institute of Marketing REFERENCES Terry Ojiambo |Marketing and Comm Manager| Kibo Africa Limited|- Aggrey Lutsinga | Managing Director |Digital Tailor Agency |- Francis Waithaka| Managing Director| Digital4Africa|- TRAINING & CERTIFICATIONS Inbound Marketing Certification | Social Media Management | Digital Advertising| Award in Integrated Communications| Award in Marketing | Digital Marketing Masterclass | Google Search Ads | Google Display Ads|