Victoria Alabi
Ibadan, Nigeria | - |-| Linkedin | SEO CASE STUDY
PROFESSIONAL SUMMARY
SEO specialist with 5 years of experience driving measurable results for clients across diverse
industries. Skilled in all aspects of SEO, including keyword research, on-page optimization, link
building, analytics, and content marketing. Passionate about staying up-to-date with the latest
trends and best practices in the field.
SKILLS
Keyword research, On-Page Optimisation, Link building, Content marketing, Pinterest Optimization,
SEMrush, Project management, Google Analytics, Ahrefs, Google search console, WordPress,
Keyword Everywhere, Ubersuggest, Alsoasked, SEO Quake, Moz, Surfer SEO, HTML, screaming frog,
Detailed SEO,
EXPERIENCES
SEO Specialist Lead - T40 Technologies, Nigeria. April 2024 - Present
● Developed and implemented a series of geo-targeted programmatic landing pages, effectively
increasing website traffic by 100%.
● Conducted thorough keyword research and analysis to optimize content for local search queries,
enhancing visibility in geographically relevant searches.
● Collaborated with web development and design teams to ensure landing pages were fully
optimized for both user experience and SEO best practices.
● Created and optimized content that achieved top 10 rankings on search engine results pages
(SERPs), driving significant traffic to the client's website.
● Monitored and analyzed performance metrics to measure the impact of geo-targeted landing
pages, making data-driven adjustments to continually improve results.
● Successfully drove a significant number of qualified leads to the client's website, contributing to
measurable business growth and enhanced online presence.
SEO Specialist Lead – Battabox.com Nigeria. 10/2022 – March 2024 (Remote)
● Conducted extensive keyword research and developed comprehensive SEO strategies for a
client's startup site.
● Created website blueprints to map out site architecture and content URLs for new and existing
verticals to ensure optimal search visibility and user experience.
● Identified gaps in content coverage and keyword topics to be produced through competitor
analysis.
● Provided new content recommendations and key SEO improvements using Google Search
Console and Google Analytics.
● Developed a comprehensive outreach strategy to obtain backlinks from high-ranking,
authoritative websites in our niche
● Collaborated seamlessly with content writers to ensure the adoption of content briefs in the
content creation process. This collaboration fostered a cohesive approach, aligning content
goals with SEO strategies
● Implemented Link reclamation method to reclaim broken or lost backlinks, strengthening the
website’s link profile and improving search engine rankings.
● Performed SEO Audits to report on current organic content performance, evaluate
underperforming content, and determine the appropriate direction for the content (rewrite,
redirect, or remove).
● Audited internal linking regularly to improve search visibility for high-value pages and monitor
daily site ranking performance, focusing on increasing and defending our positions.
● Studied industry trends and current SEO and content strategy knowledge to stay ahead of
competitors.
● Collaborated with content teams to give guidance on organic content structure, keywords, and
reports.
ACHIEVEMENTS
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l Achieved 1st Position on the Google Search Page for selected keywords.
50% increase in Organic traffic within 12 months
Increased the number of monthly visitors from 0 to 100,000 clicks within 13 months
Built Topical Authority around certain keywords.
Domain Authority increased from 16 to 33 within 12 months
50% increase in organic traffic via image search
SEO specialist - womeninspiredseries.com Nigeria. 5/2021 – 8/2022 (Remote)
● Developed well-researched keyword lists using specialized SEO tools to build SEO strategies.
● Managed on-site and off-site SEO techniques for all the websites thus advancing front-page
organic results.
● Provided recommendations and executed content development strategies related to
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keyword-specific SEO goals.
Optimized Pinterest account for website with a traffic conversion of 70% and social media
following of 20%.
Redesigned website to responsive design which improved overall functionality, user experience,
and user engagement.
Optimized website pages for client’s website to better capture target audience interest and drive
engagement.
Increased ad revenue by 20% using Ezoic and Google AdSense advertising programs.
Searched for guest posting sites, and coordinated with site owners for guest posting
opportunities.
ACHIEVEMENT
● Increased site visibility by 20%
● Achieved exceptional results on Pinterest within one month, resulting in a significant +817%
growth in impressions (1 million), a remarkable +999% surge in content saves (4k), and a notable
+713% expansion in the total audience (667k).
● Engagement levels saw a remarkable +941% boost, while the engaged audience soared by +999%
● Increased ad revenue by 30%
SEO Ghost Writer - findmytricks.com India. 9/2020 – 4/2021 (Remote)
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Edited and updated already existing articles on the blog.
Completed thorough research for assigned topics. Wrote and edited over 30+ SEO-based content.
Handled the task of writing unique titles, and descriptions for various Web pages.
Performed extensive Web research to collect pertinent data and gather images related to the
assigned article.
EDUCATION
Kogi State University. Ayingba. 1/2015 – 6/2019
B.Sc. in Biochemistry
CERTIFICATION
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Search Engine Optimisation Certification (Hubspot Academy) - 2023
Google Tag Manager Fundamentals (Google Analytics Academy) - 2024
Certificate of Technical Writing (Aptlearn) 2022
Certificate of keyword research (SEMrush Academy) - 2020
● Certificate of backlink management (SEMrush Academy) - 2020
CASE STUDY
Here is a link to one of my SEO Case Studies: https://www.womeninspiredseries.com/seo-case-study/
