EXPERIENCE
Creative Operations Lead, Canva
VICTORENA II
A. DIESTA
Operations and Project
Management
PROFILE:
A seasoned Project Manager with
five years of career experience in
the Creative and Advertising
Industry, Corporate
Communications, and Advocacy
Communications.
CONTACT:
Phone number: -
E-mail:-
March 2022 - Present
Focuses on setting directon in general Creative Operations and processes
from project intake to hand-over to enable the team to work effectively and
efficiently
Sets team direction on goals and initiatives that generate the highest
impact to Canva
In-charge of managing and upskilling people in a team of project managers,
as well as surfacing resourcing gaps
Represents own team in meetings and reports with Growth Marketing
Leadership Works with a complex number of stakeholders within and
outside Growth Marketing to influence results on campaigns, goals, or
initiatives
Creative Project Manager, Canva
June 2021 - February 2022
Leads the Creative Operations of the team and established processes and
systems for this
Project manages brand marketing and performance marketing campaigns
Works closely with creatives (copywriters and designers) in producing ads
for conversion-driven campaigns in paid channels such as Facebook/IG,
SEM, Tiktok, Snapchat, Programmatic Display, Affiliates Marketing, etc.
Works with Lead Producer in resourcing capacity for creative requests,
recommends outsourcing
Leads and coaches a team of Project Managers
Developed the ticketing system and end-to-end project management of the
team on monday.com from intake to hand-over -- simplified the process
with automations and integrations, increasing production speed by 44%
Project Manager, Evident Integrated Marketing & PR
Feb 2019 - June 2021
Led several communication & marketing campaigns of clients from nonprofit and corporate sectors on digital & social media marketing, branding
development and management, website development, and capacitybuilding communication workshops.
Created communication strategies & designed and facilitated branding
workshops for clients
Actively managed and monitored digital and social media marketing
campaign performance of accounts handled (post-scheduling, community
management, etc.)
Facilitated coordination between Evident and client; as well as among
internal teams such as Creatives, Digital Marketing Unit, and Finance team
to ensure smooth flow of projects
Managed and reviewed outputs of Creatives and Digital Marketing teams
prior to external submissions
Managed a team of freelancers and suppliers on a rolling basis
Wrote and submitted proposals to current and new clients to expand the
company's network and work portfolio
Communications Specialist, PJ Lhuillier, Inc.
January 2018 - January 2019
Handled regular external company events from planning, coordination with
suppliers, to execution which includes events of sub groups within PJ
Lhuillier and sports events sponsored by the CEO
Documented several events and coordinated these documentations to the
Creatives and Digital team for organic enhancement of social media
presence
Coordinated with media guests and other VIPs invited in the company's key
events
Conceptualized the company's activation strategy in notable events such as
UP Pride 2018
Led the external affairs and partnerships of the company's largest Corporate
Social Responsibility: The Search for the Happiest Pinoy-, from
gathering partner organizations to pooling in high-profile judges for the
event which resulted to over 400,000 entries/applications and 2 over 6
judges secured for the CSR activity
Conceptualized the company's activation strategy in notable events such as
UP Pride 2018
Media & Communications Officer, PAKISAMA
June 2017 - December 2017
VICTORENA II
A. DIESTA
Operations and Project
Management
TOP SKILLS:
Project Management
Design/Creative Operations
Strategic Communications
Development/Advocacy
Communications
Corporate Communications
Digital & Social Media
Marketing/Management
Writing (Technical, Corporate,
Copy, Feature, Script, etc.)
Public & Media Relations
People Coordination
Team Management
REFERENCES:
Jay Alexander Santos
Group Design Lead
Growth Marketing Creatives
Canva PH-Vida Valkyrie Subingsubing
Director for Advocacy
Communications (Manager)
Evident Integrated Marketing & PR-
Wrote media advisories and press releases for the events of the company related
to the Coco Levy Bill Campaign (House Bill No. 8136 or the Coconut Farmers and
Industry Trust Fund Act)
Acted as liaison officer between the company and media
Assisted in Senate Lobbying and other policy engagement efforts for the
passage of the Coco Levy Bill
Produces communication materials for both online and offline advocacy efforts
Manages the company's website
Coordinated and communicated with participants that attended the
International Year of Family Farming (IYFF+3) conference
EDUCATION
Bachelor of Science in Development Communication, University of the
Philippines Los Banos, 2017 (Cum Laude)
Top 4 of the College of Development Communication's Graduating Class
Member of International Phi Kappa Phi, and Pi Gamma Mu
TRAININGS
Creating a Professional Online Presence (Dec 2020), University of Leeds via
FutureLearn
How to Create Digital Content ( Dec 2020), University of Leeds via FutureLearn
Creating a Social Media Marketing Campaign (Dec 2020), University of Leeds via
FutureLearn
The Fundamentals of Digital Marketing (Jan 2019), Google
Account Executive Bootcamp (2019), Agency Management Institute
Corporate Writing & Grammar Mastery (2018), PJ Lhuillier, Inc.
AWARDS
1st Place and Philippine Representative, 2019 Global Youth Essay Competition
on Action with Women and Peace by the Ministry of Foreign Affairs (Republic of
Korea)
International Finalist, 2016 International Girls' Health Student Writing
Competition by Ewha Woman's University, South Korea
National Finalist, Search for the Ten Outstanding Students of the Philippines
2017 by RFM Foundation
Best Undergraduate Thesis (Bronze Award), Association of Development
Educators and Practitioners 2017, West Visayas State University
Notable Alumni Awardee, UPLB Office of Student Affairs (OSA) Recognition
Awards 2018
CDC Faculty Medal of Excellence Awardee (2017)
UP Presidential Medal of Excellence Awardee (2017)
