Victor Ximenes Paixão

Senior Data Analyst with over 5 years' experience in data analysis, visualization and business intelligence. Specialized in transforming complex data into actionable insights for strategic decision-making. With Microsoft PL-300 certification, I have expertise in Power BI, SQL, Python and Google Big Query, developing dashboards and reports that drive operational efficiency and business growth. Proven experience in CRM, e-commerce and web analytics, with emphasis on churn, upsell, LTV and CAC studies. Passionate about process automation and continuous improvement, I always strive to optimize data quality and analysis effectiveness.