Victor Palacios

I’m a seasoned graphic designer with over a decade of experience creating meaningful, impactful design across industries including retail, hospitality, entertainment, law, and B2B. From branding and print to digital and packaging, I’ve had the opportunity to work on a wide range of projects—each one sharpening my eye for detail, reinforcing my work ethic, and deepening my love for visual storytelling.

My design journey began with a deep appreciation for typography, color, and culture. As a Chicano artist and U.S. Veteran, I bring a unique perspective and a strong sense of purpose to every project. My work is driven by connection—how people see, feel, and respond to what they’re looking at. Whether it's developing marketing materials for national campaigns, refreshing packaging for retail products, or creating assets for startups and small businesses, I approach each challenge with clarity, creativity, and focus.

I’ve collaborated with a diverse set of companies including Pollo Campero, Sizzler, Miguel’s Jr., National Hardware, and multiple law firms and financial institutions. I’m comfortable working in fast-paced environments where deadlines are critical, and I take pride in being the kind of designer who doesn’t need hand-holding—I can jump in, assess needs quickly, and deliver clean, on-brand creative that meets objectives.

Over the years, I’ve also built up a personal brand called El Wacho, where I merge my identity and roots with bold, Chicano-inspired artwork through stickers, apparel, and creative prints. That personal passion keeps my creativity flowing and always reminds me of why I got into design in the first place—to make an impact.