VICTOR OGBONNA
MARKETING ASSISTANT & COPYWRITER
CAREER OBJECTIVES
As a copywriter and marketing assistant, my goal is to help businesses communicate
clearly with persuasive copy and effective marketing strategies. I handle writing engaging
emails, social media content, and landing pages, while also managing marketing
campaigns, tracking performance, and adjusting strategies to drive growth and sales. With
a mix of creativity and focus on results, I aim to help brands connect with their audience
and achieve long-term success.
WORK EXPERIENCE
Marketing Assistant/Copywriter
Mel Mack Acting Studio
February 2024 - April 2024 (Freelance)
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Edited emails and managed the email list.
Wrote email sequences to drive registration.
Increased email newsletter subscriptions.
Designed and scheduled email campaigns to ensure timely communication with
clients.
Collaborated with the marketing team to create promotional materials.
Monitored email performance metrics and provided actionable insights for
optimization.
Assisted in creating content calendars to ensure consistent messaging.
Conducted competitor analysis to identify industry trends and opportunities.
Marketing Assistant/Copywriter
Wild Flowers and Milk
April 2023 - August 2023 (Freelance)
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Wrote promotional emails to boost sales.
Followed professional guidelines for email marketing.
Increased email newsletter subscriptions.
Conducted competitive analysis to refine promotional strategies.
Assisted in managing social media accounts, ensuring alignment with promotional
efforts.
Provided input on brand storytelling to enhance customer engagement.
Organized and maintained a database of customer interactions and campaign
results.
Coordinated with designers to produce marketing assets for campaigns.
Marketing Assistant/Copywriter
Net peak Spider (SAAS for websites)
July 2022 - August 2022 (Freelance)
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Wrote reminder emails.
Crafted email sequences to nurture leads.
Assisted in developing user guides and support content for the SaaS platform.
Conducted market research to identify user pain points and tailor email messaging.
Collaborated with the development team to ensure marketing materials reflected
product updates.
Managed social media posts related to product launches and updates.
Collected user feedback and created reports to inform future marketing strategies.
Marketing Assistant/Copywriter
Apex International Academy, Trinidad and Tobago
February 2022 - April 2022 (Freelance)
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Wrote social media copy for the page.
Developed content pillars for content creation.
Conducted audience research.
Performed a comprehensive social media audit.
Scheduled posts and tracked engagement metrics to evaluate campaign success.
Designed basic graphics for social media using Canva to accompany written content.
Organized online events to engage with the community and increase brand visibility.
Coordinated with educational staff to align marketing efforts with the academy’s
goals.
Marketing Assistant/Copywriter
Silkee Smoothee - Hair Company
January 2022 - March 2022 (Freelance)
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Wrote promotional emails to drive sales.
Collaborated with the sales team to develop compelling offers.
Wrote educational emails to inform customers about products.
Created email sequences to improve customer retention.
Conducted customer feedback surveys to refine marketing strategies.
Assisted with the design of promotional banners and marketing collateral.
Managed inventory updates for promotional campaigns.
Coordinated influencer partnerships to expand brand reach.
Marketing Assistant/Copywriter
Arena 300, London
August 2021 - September 2021 (Freelance)
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Wrote social media copy for the company’s page.
Conducted audience research to understand customer preferences.
Used analytical tools to measure social media performance and report insights.
Engaged with the online community to foster brand loyalty.
Provided input on creative direction for social media campaigns.
Organized a content calendar to streamline posting schedules.
Assisted in executing paid ad campaigns and tracking ROI.
Worked with photographers and designers to create visual content for social media.
Marketing Assistant/Copywriter
Zephnplus.ch - Software Firm
April 2021 - May 2021 (Freelance)
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Developed website content and copy aligned with the brand’s voice.
Communicated with clients to establish project requirements and adhered to editorial
guidelines.
Created original, engaging, and concise website content.
Addressed customer pain points through compelling copy.
Applied SEO techniques to enhance the visibility of website content.
Conducted competitor analysis to inform content strategy.
Assisted in planning webinars to demonstrate the software’s capabilities.
Monitored website analytics to gauge content performance and suggest
improvements.
Marketing Assistant/Copywriter
Meme Dummy YouTube Channel
May 2020 - November 2020 (Freelance)
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Wrote YouTube scripts that drove over a million views and substantial engagement.
Conducted audience research to understand viewer preferences.
Developed content pillars to streamline the creation of YouTube scripts.
Collaborated with video editors to ensure content alignment with scripts.
Analyzed video performance metrics to improve future scripts and engagement
strategies.
Assisted in planning content calendars to maintain a consistent posting schedule.
Managed community engagement by responding to comments and fostering
discussions.
HARD SKILLS
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Writing
Editing
Research
Proof reading
Keyword
Content management
Content development
Content strategy
Data Analytics
Creativity
SOFT SKILLS
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Strategic thinking
Problem solving
Attention to details
Good communication
Time management
Learnability
Curiosity
TOOLS
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WordPress
Google docs
Trello
Drip
HubSpot
Mail chimp
Click up
Klaviyo
Meta ads
Google ads
Hootsuite
Buffer
Canva
CONTACT
My Portfolio
LinkedIn
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