Victor Nayamwaya

Victor Nyamwaya Personal Statement Result-driven, Analytical & Experienced Marketing & Communications Professional with a demonstrated history of working in the media and advertising industries. Experienced in User Acquisition, Marketing Research, Digital Marketing, SEO, SEM and Data Analysis. I live at the intersection of Marketing, Data & Communication and I help businesses Launch, Grow and Scale while being directly responsible for the overall Marketing Strategy & Customer Experience.-- Nairobi, Kenya EXPERIENCE Petersons Integrated Communications Ltd Marketing & Communications Executive Nov 2012 – Aug 2016 Tasks Presented campaign ideas and budgets to clients for new acquisitions and retention. Worked with account planners to devise a campaign that met the client's brief and budget. Formulated advertising and marketing strategies. Briefed the creative team who would produce the adverts and made sure deadlines were met. Tracked campaign's progress and sent reports to the management and the client. Met with clients often to discuss current and future projects with the agency. Referee: Martin Mwendwa ( Marketing Communication & Programmes Coordinator) - - Multichoice Kenya Limited Digital Marketing Executive Oct 2016 – Dec 2018 Tasks Managed the creation of relevant and engaging digital content for publishing onto various digital platforms. Participated in the development of the overall digital marketing strategy. Identified trends and insights, that helped to optimize engagements and conversions. Analyzed analytics reports and shared insights with the team to develop optimization plans. Planned, executed, and measured experiments and conversion tests. Handled all social media sites to ensure posts were creative, engaging and responsive to the commercial needs of the business. Referee: Eva Mumbi (Supervisor) - - The Standard Group Plc Account Manager (KTN Home & Standard Digital) Jan 2019 – Feb 2021 Tasks Recruited new clients for potential advertising, promotion and sponsorship opportunities. Reached out to existing clients to arrange the design and placement of advertisements, payments and ensured that they were satisfied with the service and response to guarantee client retention. Presented and explained the analytics reports and shared insights with the client. Regularly analyzed competitor activity to identify opportunities for new product development and new revenue streams Attended industry networking events, exhibitions, seminars and conferences to build awareness of the industry and meet prospective clients. Monitored and supported distribution channels through coordinated visits, and prepared regular progress reports based on their performance. Referee: Eric Illabonga ( Business Manager) - - upMention Ltd Search Engine Optimization Specialist Oct 2021 – present Tasks Developing SEO/SEA & Conversion strategies. Identifying target audience, search intent and performing keyword research. Creating and running google ads & Bing campaigns. Monitoring and evaluating web analytics dashboards and reports to develop and recommend SEO strategies. Planning and executing marketing campaigns online. Turning client websites into proper tools for customer acquisition and revenue generation by optimizing the web pages to improve conversion. Formulating and implementing creative ideas to Improve search-engine rankings. Executing link-building campaigns to improve client website's authority. Creating and publishing high quality content by applying marketing research and development. Referee: Sander Vinke ( Service Owner) - - EDUCATION University of Nairobi Diploma - Sales & Marketing (09/2011) University of Nairobi Bachelor of Commerce (12/2017) SKILLS • SEO & SEM (Google Ads, Bing Ads & Ecosia Ads) • Keyword Research • Analytics reports • Digital Marketing • Content creation LICENCES & CERTIFICATIONS • Google Ads Search • Google Display Ads • Google Shopping Ads • Google Ads Masterclass (PPC Mastery) LANGUAGES • English Full Professional Proficiency • Swahili Native Proficiency INTERESTS • Learning new Trends in Tech • Internet Usage in Marketing • Internet of behaviors • Keeping tabs on the Current Affairs