Victor Chavana
University of Texas at San Antonio | Marketing Manager & Video Producer
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linkedin.com/in/victor-chavana
PROFESSIONAL SUMMARY
Results-driven marketing professional with a proven track record of developing and executing
content-driven campaigns across various platforms. Skilled in creating strategies that align with business
goals, enhance brand visibility, and drive engagement through data-driven decisions. Experience
managing marketing strategies for both B2B and B2C audiences, with expertise in digital content
optimization and analytics.
EXPERIENCE
Marketing Coordinator | Tejano Marketing
San Antonio, TX | Jan 2025 - Present
● Specializing in B2B sales and hispanic demographic targeting.
● Leveraged Bubble.io to develop and manage the agency's online presence tejanomarketing.com,
demonstrating proficiency in no-code web development and digital platform management.
● Developed and implemented comprehensive digital marketing strategies, including SEO, social
media marketing, and content creation.
● Managed client relationships and ensured successful campaign execution, resulting in lead
generation and sales.
● Directed brand development and implemented consistent brand messaging across all marketing
channels.
● Performed market research and competitive analysis to identify growth opportunities and refine
marketing strategies.
● Oversaw all aspects of business operations, including client acquisition, project management,
and financial planning.
● Created and managed online advertisement campaigns, including google ads and social media
advertisements.
Marketing Coordinator | Papa John’s SATX Franchise
San Antonio, TX | Dec 2023 - Oct 2024
● Collaborated closely with COO to oversee marketing initiatives for 50 franchise locations in San
Antonio and West Texas.
● Developed and executed B2B and B2C email, social media, and promotional campaigns that
aligned with business objectives and adapted to changing market conditions.
● Spearheaded the creation of Papa Pass fundraising program, providing tailored fundraising
services to meet customer needs, resulting in a 15% increase in net sales year-over-year.
● Helped develop and optimize the fundraising website: gopapajohns.com/fundraising ensuring
high visibility and lead generation.
● Created SEO-optimized content and developed a content calendar that ensured alignment with
marketing strategies and drove engagement.
● Utilized data analytics to track the performance of marketing efforts, providing insights for
continual optimization and growth.
● Managed content for the local franchise Instagram/Facebook page, driving engagement and lead
generation: instagram.com/papajohnspizzasatx. Providing a 35% increase in minutes viewed
compared to last year.
Video Producer/Editor | Infinity Video & Photo
San Antonio, TX | 2017 - 2023 - Freelance photographer/videographer on the weekends.
● Worked on a family business, managing video production from planning through final edits using
Adobe Premiere and other Adobe apps.
● Collaborated with Microsoft to produce high-impact training videos for cloud business, aligning
content with strategic objectives.
KEY SKILLS
● Marketing & Advertising: Integrated marketing, social media marketing, print advertising,
performance marketing, prospecting, and B2B/B2C sales strategies.
● Content Creation & Strategy: Copywriting, content management, proofreading, and layout
design for digital and traditional campaigns.
● Creative & Technical Tools: Adobe Illustrator, Photoshop, Final Cut Pro, Canva, and WordPress
for graphic design, videography, and web development.
● Project Management: Leadership in team management, project coordination, and adherence to
project management methodologies.
● Client Services & Sales: Customer relationship management, business development, client
services, and negotiation.
EDUCATION
The University of Texas at San Antonio
Bachelor of Business Administration, Major in Marketing
Graduated: December 2023 | GPA: 3.6/4.0
● Dean’s List Honor Roll
● Career Action Program, UTSA - College of Business
● Reference: Marketing Capstone Professor, Erika Zuloaga Cosme-San Antonio College
Associates in Arts | 2018 - 2020
CERTIFICATIONS & ADDITIONAL SKILLS
● HubSpot, Semrush, Google Analytics, Meta Business Suite, Bing Webmaster Digital Marketing
Tools.
● Fluent in Spanish writing and speaking.
● Technical Proficiency: Mac OS, Windows, Microsoft Office Suite (Word, Excel, PowerPoint),
and technical troubleshooting.
● Digital Marketing: SEO, Google Ads, Salesforce, CRM tools, and data-driven marketing
analysis.
ACHIEVEMENTS & ACTIVITIES
● Captain & creator of UTSA Men’s and Co-ed Soccer Teams (2022)
● YouTube Content Creator (as a hobby).
● Front-end development experience to create and enhance websites like
gopapajohns.com/fundraising and Votebud.org.
