VICTOR BAYATA
CIO | CTO | CDO | Global VP of Digital & Innovation | Business
Transformation & Business Coaching
E -
-bird.edu
q https://www.linkedin.com/in/victorbayata/
United Kingdom
EXPERIENCE
PROJECTS
Founder
Pets4lives.store
Appealia Limited
06/2022 - Present
Bath, United Kingdom
Offers expertise to support enterprises of all sizes in the areas of
Marketing, e-Commerce, Design, Technology, and Innovation
• Support enterprises of all sizes, from startups to large
organisations in the public and private sectors navigate growth,
explore innovation (e.g., Gen AI, Data), create new
opportunities, and drive change in their organisation to achieve
sustainable success in a rapidly evolving marketplace.
Chief Technology Information Officer CTIO
(Interim)
Blinds 2go
09/2022 - 02/2024
03/2024 - Present
Bath, United Kingdom
Pets4lives is a brand that supports Rescued
Animals, Charities and Adopters
• Launched a website
https://pets4lives.store to sell AI-Art and
products to support Animal Charities,
Adopters, and Rescued Animals
KEY ACHIEVEMENTS
I lead the global strategy,vision,
roadmap and customer experience
features of IKEA retail apps (web &
mobile) 30% increase in app
engagement and contributing
additional 10% in annual revenue.
Nottingham, United Kingdom
Specialist online blinds retailer
To lead the design, plan and implementation of transformation
programme.
• The implementation of a Cybersecurity enterprise strategy, and
build up of the cybersecurity capability and processes to
reduce information security risks and enable services to the
Blinds2go Business.
• Delivered a new Cloud infrastructure framework and platform
that provided scalability and operational efficiency.
• The implementation of agile processes, governance and setting
up digital product teams in Blinds2Go.
• The implementation of the new IT governance framework and
Operating model.
• The implementation of the 3rd party offshore vendor for
support model.
• Lead the implementation Global Digital Asset Management
solution (Adobe Workfront and AEM) selection and global
implementation for the pilot market Blinds2go.
• Lead the implementation Global Customer Service (CRM)
solution selection and global implementation for the pilot
market Blinds2go.
• Lead the implementation Marketing Messaging (ESP),
Campaign Management & Customer Personalisation
(Communication) Platform based on Segmentation Bloomreach
for Blinds2go.
• The interim management of the current IT function.
IKEA’s portfolio app(s) for digital
and in-store solutions.
*
Multichannel / omni-channel
digital transformation for IKEA
Retail
My inspirational vision triggered the
development of the current digital
strategy and roadmap of solutions
offered at IKEA which increased
footfall in stores by 30% and online
sales conversions by 30%.
G
Digital and Innovation Lab Volvo
Trucks
I lead the strategic direction to deliver
multiple innovative Proof of Concepts,
pilots & digital products/platforms.
This innovation reduced vehicle
downtime by 15% and enhanced
service efficiency, leading to a 50%
increase in customer satisfaction.
8
Volvo Connect
We developed the first B2B SaaS
platform for digital connected used
trucks at Volvo Trucks using
advanced analytics which generated
an increase of 30% in revenue.
EXPERIENCE
KEY ACHIEVEMENTS
Board Member - Non Executive Director
K
OtailO
06/2022 - Present
CTO | Director Digital Engineering & Innovation
Clarks
08/2019 - 05/2022
We developed and provided an
innovative in-store digital Cloud SaaS
solution for IKEA sales co-workers
which generated additional 20% in instore sales.
Bath, United Kingdom
Startup Circular Economy and Sustainable space that offers a
smart and circular B2B SaaS solution for online product returns
management and resale, leveraging on the existing retail
ecosystem
• Support the development of the product vision, roadmap and
strategy of the SaaS platform.
• Build up and develop the new Product function. Hire a new
team of Product Managers, Product Owners, UX Leads.
• Lead, create and manage a process that drives toward a
scalable product portfolio based on data analytics and insights
that will in turn drive the business’s product profitability.
Street, United Kingdom
Global Footwear Retailer
• Led and managed a new digital product function, set up to
transform the Clarks' digital and innovaction capabilities to
accelerate the digital transformation.
• Built up and scaled a new team of Product Managers, Product
Owners, UX Leads, Technical Leads, Developers, Testers,
Architects & DevOps, and Operations staff.
• Led the Digital Development and Innovation strategy, to deliver
the vision and roadmap of the Clarks Digital Platforms &
Products.
• Led the collaboration with tech start-ups to explore business
opportunities.
• Lead the development of Digital Platforms, Infrastructure and
Services for the Clarks businesses.
Digital Innovation Leader / Chief Product
Officer
Y
09/2018 - 07/2019
Clarks Virtual Fitting
During the pandemic and lockdown
(2020) we delivered a Virtual Fitting
Solution to support our customers for
the Back to School period that
brought 10% in additional revenue.
STRENGTHS
Strong communication and social
skills
Through my career I love to inspire,
engage with people
Passionate team builder
I love to lead teams and build
relationships. I believe in working
together!
G
Strategist, Innovative and
Forward thinker
I love to create visions and inspire
people, so we develop them. I love to
make things real!
Passionate to lead people
I love taking the lead and show the
way to people. Inspire, engage and
ACT!
Inter IKEA Group - IKEA of Sweden
Almhult, Sweden
IKEA of Sweden - Product Development
• Led development of digital innovation capabilities within the
New Business Capabilities & New Business Innovation area at
IKEA 2030+
• Built up and developed the new Product function. Designed the
new team of Product Managers, Product Owners, UX Leads.
• Led the creation of New Innovation Proof of Concept that
contributed to the development of new business scalable SaaS
solutions.
• Led the collaboration with tech start-ups to explore business
opportunities.
IKEA Mobile Sales Co-Worker
Digital Platform
FIND ME ONLINE
LinkedIn
www.linkedin.com/in/victorbayata
Twitter
vbayata
EXPERIENCE
MY TIME
Vice President Digital Lab & Chief Technology &
Information Officer
G
Volvo Trucks
08/2017 - 07/2018
Chief Product Officer Mobile
IKEA Retail
08/2012 - 07/2017
F
Gothenburg, Sweden
Transport Solutions OEM
• Setting objectives and strategies for the IT department
• Selecting and implementing suitable technology to streamline
all internal operations and help optimize their strategic benefits
• Designing and customising technological systems and
platforms to improve customer experience
• Lead the global Digital Innovation Lab that created multiple
Proof of Concepts that drove new Digital Experiences and
business opportunities
• Built up new Digital & Innovation Product function with
capabilities that created innovation networks across Volvo
Group
• Led the product portfolio vision and roadmap of the Volvo
Trucks business
Sweden and Australia
Global Furniture Retailer
• Led the global mobile products (Vision, Roadmap & Build) and
global mobile offering within the IKEA Global Web & Digital at
the Global Customer Experience team.
• Led the global strategy, roadmap and customer experience the
features-set implementation of IKEA’s portfolio app(s) for mobile
and emerging connected devices for digital and in-store
solutions.
• Built-up, developed, and scaled up the new Product function.
Designed and hired a new team of Product Managers, Product
Owners, UX Leads.
• Built and managed senior relationships with a diverse set of
stakeholders (internal and external).
A
B
C
E
D
A
Be involved in different professional
projects
B
Be an advisor to OtailO Startup and
explore new professional opportunities
C
Learn and read about tech and
business trends
D
Work out and run 5 km/day
E
Spend time with my family
F
Sleep and meditate
G
Netflix and Sports
REFERENCES
Mercedes Vidal Lobato
Executive Partner at Gartner
Email:-Phone: -
Christoph Rauscher
Senior Director - Boston Consulting Group
Design Studios
Email:-Phone: -
