VICKY WU
Los Angeles
512‐591‐8295-
https://www.linkedin.com/in/vickypenn
https://vickywu.us/portfolios
@brilliancebar
https://vickywu.us/testimonials
PROFESSIONAL PROFILE
Results‐driven marketing leader with experience marketing diverse companies and industries using a combination of
traditional, digital and emerging marketing strategies. Focus on scalable and replicable marketing strategies. Content
marketing and brand storytelling. SEO, SEM, PPC (multiple platforms), WordPress expert, Website Design and
Optimization, SMM, content marketing expert. Google certified. HubSpot certified. Expert use of Adobe Creative Suite
and Microsoft Office. Graphic design experience ‐ print, digital, video. Marketing planning, training and coaching.
Strategy and KPI development and analytics.
PROFESSIONAL EXPERIENCE
08/01/2016 ‐ present
Chief Marketing Consultant, Vicky Wu Marketing Guru
Freelance and contract marketing services driving profitable client growth for a select group of businesses and
entrepreneurs. Focus on content marketing and brand storytelling. Account planning, calendar development,
graphic design, sales and lead generation, social media, SEO and SEM, PPC advertising, marketing staff training.
Director of Marketing/CMO, CENTURY 21 Judge Fite Company
09/01/2011 ‐ 11/01/2016
One of the largest and most successful Century 21 franchises in the US with sales over $3.5 billion annually (over 300%
increase during the real estate market crash); over 1,100 agents in 21 remote offices throughout the Dallas Metroplex.
Marketing for nine separate companies under the corporate umbrella (B2C and B2B) and recruiting. Spearheaded effort
to propel company to a Top 100 Places to Work (Dallas Morning News); Best Companies to Work for in Texas (Texas
Monthly); and Best Places to Work in Texas (D Magazine). Built remote marketing team.
• Developed and brokered sponsorship as the Official Real Estate Company of the Dallas Cowboys; responsible for
all sponsorship activation, media, and contractual obligations. Insured design requirements, approvals and brand
standards are maintained. Executive oversight and partner communication working closely with the Dallas
Cowboys marketing, account, and executive staff.
• Directed marketing strategy and innovation designed to deliver business impact to internal clients
(over 1,000 independent contractor agents) in conjunction with matrixed team representing all agents, offices,
departments, and companies under the umbrella. Developed, scheduled and administered innovative marketing
programs and developed scalable lead generation systems for real estate agents and umbrella companies.
• Rebuilt company intranet and public website with a client‐ centric focus, including design and functionality,
project management, graphic design, copywriting, SEO, HTML, CSS and PHP. Increased used of intranet from
average of 10 agents per month to almost 100% usage. Rebuilt nine company websites on WordPress.
• Improved organic SEO position from page 26 of Google to page one in less than six months for our top keyword
term with zero ad purchase, competing against large sites such as realtor.com, zillow.com, trulia.com.
• Graphic design for digital and traditional media including direct mail and advertising placement and buys.
Developed best practices, graphics standards, case studies, white papers, client personas, video strategy.
• Responsible for marketing strategy, direction and implementation for all offices, departments, and umbrella
companies. Content strategy, email marketing including CRM system processes and development. Scalable
social media marketing campaigns; banner advertising, media buying and planning. Communicated marketing
strategy to all stakeholders and end users and developed workable and replicable marketing plans.
Vice President of Development, North Texas Youth Connection
06/01/2005 ‐ 09/01/2011
Consistently exceeded growth objectives. Expanded service area from 10 counties to 18 counties, and increased revenue
from $786K to $3.2M in five years. Directed all marketing and resource generation efforts for largest nonprofit in the
region. Recruited, trained, and involved board, staff, volunteers, mentors. Second in charge of agency, leading matrixed
staff of 70+ employees and 200+ volunteers (50% remote).
• Prospect, develop and maintain professional, lasting relationships with individual, corporate and foundation
donors by focusing on donor engagement and delivering impact.
• Account oversight and donor communication to optimize account value by identifying additional donation and
involvement opportunities. Defined corporate donor success metrics in connection with donor's business goals.
Developed sponsorship programs.
• In year one: Increased agency revenue by over 200%; increased unrestricted giving from $4,000 to$75,000;
increased community‐based grants from $1,000 to $72,000. Subsequently secured first collaborative grant for
agency and community; secured additional government grants totaling over $1,500,000.
04/01/2010 ‐ 07/30/2018
Conduct live and video‐based training to teach adults ballroom dance. Teach brides and grooms wedding dance.
Ballroom Dance Instructor/Owner, Hit the Ground Dancing
Other Marketing & Nonprofit
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Increased annual revenue by 25% and increased donor retention rate from 41% to 79%. Obtained first title
sponsor for "Hall of Fame" event, resulting in sponsorships 46% above goal.
Achieved volunteer retention rate of 77%, over twice the national average.
Developed comprehensive training/orientation program for volunteers and members of Board of Directors;
surveys showed 50% increase in volunteer satisfaction with training within 6 months of implementation.
Redesigned grant proposals to effectively portray JA, resulting in organization securing a record‐setting single‐
year grant, and increased average annual grant awards by 99.5%
Implemented public relation campaign; publicity increased by over 250%, resulting in double volunteer inquiries
within six months and generated fundraising totaling almost 14% of budget.
Annual fundraiser increased revenue by 157% growth to replace 20% loss of grant funds.
Award‐winning graphic designs for numerous industries.
HONORS & AWARDS
Individual Development winner, BPW Texas, 2000
Director of the Year, CENTURY 21 Judge Fite, 12/2015
Young Careerist, BPW Texas‐District 12, 1999
Editor/Co‐Author Changing the Dynamics of Fundraising
Through Automation, 12/ 2010
Member of the Year, Daytimers BPW (North Texas), 1999,
2001, 2003
Woman of the Year, Business and Professional Women
(BPW) Texas, 2003
PROFESSIONAL CERTIFICATIONS & AFFILIATIONS
• Professional Ballroom Dance Instructor
HubSpot Inbound Sales Certification
• Certified Fund Raising Executive (CFRE), 2008‐17
HubSpot Inbound Certification
• Professional Youth Care Worker (CYC‐P), 2006‐15
HubSpot Marketing Software Certification
• Rotary International & Rotary Foundation, 2003‐11
Google AdWords Display Certification
Google AdWords Search Certification
• Certified ACLSA Train the Trainer, 2010
Google Analytics Certification
• Women of Visionary Influence (WOVI), 2000‐11
American Marketing Association, 2000‐present
Community Emergency Response Team (CERT)
EDUCATION
Bachelor’s degree in Business Administration, marketing minor, University of Maryland University College
