Veshali Dogra

Veshali Dogra Digital Marketing Manager STRENGTHS Hands-on Marketing Leader in digital marketing. I actively drive campaigns, staying current with industry trends, optimizing performance, and leading by example for exceptional results Decision-Making and Time Management I like to analyse the data, find a simple direction and goal, make a plan of actions in order to fit in a deadline and execute it --https://www.linkedin.com/in/veshali/ Cologne 50668, Germany Whatsapp: - SUMMARY Experienced digital marketing and analytics professional with a strategic mindset and 9 years of diverse industry experience. Specialized in tailoring customized digital marketing strategies to drive revenue growth, I've consistently achieved outstanding results, including a remarkable 100% revenue increased within a mere 3 months at Bajaj Electricals. My missiondriven approach and adaptability make me a valuable asset in delivering tailored solutions for businesses of all sizes. ACHIEVEMENTS - MOST PROUD OF Generated $10 million revenue Creative Problem Solver by social media campaigns with a monthly budget of $2.4 million for Chilindo successfully developed marketing strategies as both as in-house marketer and a B2B client focused one Managed a $5 million Ad spend budget Team Development Increased conversion rate by 10% Led team 1 1 meetings to understand team development, set KPI's and improve team performance by 80% within first 6 mont hs through the creation & digitalization of processes in such a manner that has launched 6 projects and a notable CR% uplift of PPC portfolio for FlightNetwork across third-party vendors and achieved an exceptional ROI of over 280% Revenue Increased by +100% in Bajaj Electricals by optimizing keyword rankings on Google Cross Functional Leadership I excel in aligning diverse teams and resources to achieve strategic objectives efficiently Stakeholder Management Established relationships with 6 key stakeholders to communicate marketing strategy which increased growth by 100% SKILLS Digital Marketing Data-driven Marketing SEM (Search Engine Marketing) SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Campaigns Digital Strategy Content Marketing Budget Management A/B Testing Affiliate Marketing Google Ads PPC Campaigns (Pay Per Click) Digital Analytics Brand Marketing Marketing Campaign Management CRM Marketing EDUCATION Bachelors of Technology in Electronics & Communication Engineering Punjab Technical University 2010 - 2014 Punjab, India EXPERIENCE Digital Optimization Manager HRSGroup 10/2021 - Present Cologne, Germany HRS Group is a global tech company with a focus on business travel. HRS is one of the market leaders in the global business travel market, and in Europe one of the top three hotel portals. Collaborated closely with cross-functional teams to optimize the website and execute engaging social media campaigns, resulting in a significant 20% boost in conversion rates. Managed the editorial calendar efficiently, saving time and increasing campaign effectiveness by around 25%. Used Google Analytics and ContentSquare tools to analyze site and campaign data, leading to a remarkable 15% increase in user engagement. Developed and executed A/B tests using Dynamic Yield and ABLyft tools, which drove a substantial 30% increase in user interactions. Ensured seamless alignment between marketing communications (email newsletters, PPC ads, Display ads, Meta ads, push notifications, order & delivery tracking) and the HRS merchandising strategy, significantly enhancing customer satisfaction by about 20%. Conducted extensive usability research to improve the overall user experience, resulting in a user satisfaction increase of approximately 15%. Pitched marketing campaigns to stakeholders to request for investments for promotions, expanding organisation to reach wider audience. EXPERIENCE SKILLS Marketing & Analytic Tools Google Analytics Tableau Adobe Analytics (Omniture) Content Square Hootsuite Dynamic Yield Optimizely Mailchimp Hotjar Google Ads ABLyft Facebook Business SEMRush Marketing Manager AFC Technologies 03/2021 - 08/2021 Bangkok, Thailand AFC technology is a micro service provider company, which consult as well execute the micro services precisely for banking, fintech and retail industries. Collaborated with marketing and communications teams on standardisation, design and production of marketing materials. Worked on integrated offline and online campaigns, driving a 15% rise in website traffic. Created email newsletters in line with communications plan and monitored performance statistics against KPIs, making recommendations for continual improvement opportunities. Conceptualised engaging, targeted social media and digital marketing content for social platforms. Prepared detailed marketing forecasts on daily, weekly and quarterly basis. Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. Utilized data insights to identify user behavior trends, informing strategies that enhanced digital marketing activities, resulting in 25% higher customer engagement. Leveraged Google Analytics for tracking social media performance, optimizing campaigns, and generating a 20% growth in online conversions. Implemented marketing plans for new product launches, working closely with product team to meet key milestones and deadlines. Hubspot Buffer Head of Digital Marketing Travel Ads Network ( Subsidiary - DailyPass ) LANGUAGE English CERTIFICATIONS ContentSquare Fundamentals Analytics Google Analytics Certified Digital VLSI Design & FPGA Implementation AWARDS ContentSquare Champion 09/2020 - 02/2021 Bangkok, Thailand DailyPass offers locals an easy and affordable way to access luxurious hotels experiences. Made use of social media platforms, including Facebook, Instagram, and YouTube, to promote products and events effectively. Crafted and performed sales optimization strategies to acquire, nurture, and retain customers, resulting in a 15% increase in customer retention. Coordinated with design, project management and production teams to delivery timely support to campaigns. Set and monitored the budget, leading to a 10% reduction in expenses and maintaining departmental profitability. Promoted innovative seasonal, festival and exclusive discounts, leading to a 15% increase in sales through promotions. Tracked sales, click-through rates and conversion rates by marketing campaign for comparison. Enhanced product marketability and profitability through precise targeting in sales and marketing strategies, resulting in a 25% increase in revenue. Defined clear KPIs to measure impact and track progress of ongoing and newly launched campaigns. Sourced, optimised and uploaded new content and images. By doing content optimization efforts, resulting in a 30% increase in website traffic and improved brand awareness. Implemented integrated search, display and video campaigns on platforms. Maintained outstanding customer relationships by providing excellent support and resolving issues promptly and effectively. Attended industry events to build partnerships with influencers and industry leaders. Assistant Chief Marketing Officer Chilindo 02/2020 - 08/2020 Bangkok, Thailand Chilindo is one of Southeast Asia's fastest growing eCommerce companies. With unique online auction model they are currently serving over 8,000,000 customers, and delivering 700,000 orders monthly. Worked with marketing managers to develop digital campaign strategies, researching target audiences on Facebook, Google, Tiktok and LinkedIn. Developed and executed impactful digital campaigns across social media platforms, resulting in a 15% increase in click-through rates and an 18% boost in user interaction; drove brand awareness and customer engagement to new heights. Efficiently worked on marketing delivery schedules, to ensure timely campaign deliveries and quality outcomes. Coordinated with content and design teams to create compelling visuals and promotional materials, contributing to a revenue increase of $500,000. Oversaw social media calendars and publication schedules, aligning posts with marketing strategies. Produced comprehensive email marketing campaigns to enhance customer engagement and drive sales. Developed acquisition and retention strategies, optimizing marketing budgets to achieve KPI targets. EXPERIENCE Assistant Manager Digital Development Bajaj Electricals 10/2019 - 01/2020 Mumbai, India Bajaj Electricals Ltd is an Indian consumer electrical equipment manufacturing company. It is a part of the ₹380 billion Bajaj Group. It has diversified with interests in lighting, luminaries, appliances, fans, LPG based generators, engineering and projects. Strategically planned creative advertising strategies, increasing customer awareness and engagement, resulting in a 15% boost in brand visibility. Leveraged social media advertising to expand our reach within the target market, achieving a 20% increase in audience engagement and a 12% growth in lead generation. Analyzed sales data to accurately forecast market trends and successfully adapted marketing strategies. Spearheaded comprehensive keyword research and content optimization efforts, ensuring that website posts and articles were SEO-friendly, resulting in a 20% increase in organic website traffic. Collaborated seamlessly with cross-functional marketing teams to achieve the organization's SEO objectives, resulting in a 30% improvement in search engine rankings for target keywords. Measured success of SEO and ROI using analytical tools to verify impact of marketing initiatives on web traffic. Provided recommendations for website architecture and content enhancements, resulting in improvement in website navigation and user experience. Maintained website content and links to maximize optimization and search engine rankings, ensuring consistent growth in organic traffic and increase in conversion rates. Successfully achieved link-building targets by establishing partnerships with other platforms, generating a 10% increase in referral traffic and enhancing our online presence. Produced compelling copy for advertisements, email communications, and media used in advertising, contributing to a 15% increase in click-through rates and a 12% improvement in overall ad performance. Team Lead Online Marketing Analyst FlightNetwork 08/2017 - 09/2019 Mumbai, India FlightNetwork is a Canadian company that specializes in providing cheap flights worldwide. The company also sells vacation deals as well as hotels, cars and tours. Conducted competitive analysis on market offerings, identifying market trends and opportunities. Utilized data analysis tools such as Omniture, Tableau, and Adhoc to extract actionable insights from large datasets, leading to a 20% boost in data-driven decision-making. With Content and Marketing team identified new growth opportunities. Analyzed competitor activities, content, and pricing strategies, leading to a 12% increase in competitive response effectiveness, maximizing revenue and market share. Played a key role in content and pricing optimization for Global Distribution Systems (GDS) and Consolidators. Generated and strategised innovative ideas for various social media channels. Provided data-driven recommendations for future marketing tactics, leading to a 12% increase in bookings volume. Efficiently processed vendor invoices and reconciliation activities, to make sure a 95% accuracy rate in financial operations. Assistant Manager Digital Marketing ITC WelcomHeritage Hotels 07/2016 - 07/2017 Delhi, India WelcomHeritage represents some of the finest traditions of heritage hospitality and tourism in India. It’s mission to support and assist the restoration of Heritage properties in India. Talked with clients to design and execute high-performing, multi-platform campaigns, resulting in a 10% increase in customer engagement and sales. Created compelling content for multiple social media platforms, effectively increasing brand awareness and customer engagement. Developed and run digital campaigns across social media platforms such as Google Ads and Facebook Ads, for the successful promotion of hotels and services. Advertised new and existed hotels through social media, newsletters, newspaper adverts and online promotions. Brought comprehensive analysis of website and social media performance using tools like Insights and Google Analytics, making strategic adjustments to optimize campaign effectiveness. Looked after big-value marketing campaigns, expertly managing PR, media and branding activities. Spearheaded SEO initiatives, including keyword research and link-building strategies, driving improved website rankings and visibility for target keywords. EXPERIENCE Digital Marketing Executive ACSG Corp.‘s Ltd. 12/2014 - 07/2016 Delhi, India ACSG Corp.’s key features is co-creating solutions with clients that are most suited to their objectives through deep consulting and personalised services. With the development team, designed and builded websites and landing pages for campaigns, resulting in a 20% increase of website traffic and user engagement. Enhanced website content and usability to foster meaningful connections with users, encouraging higher community engagement and increase of conversion rates. Did extensive keyword research and analysis to select relevant keywords for on-page and off-page optimization, contributing to a 25% boost in organic search traffic. Planned comprehensive digital marketing strategies, aligning them with organizational objectives and achieving a increase in online revenue. App various digital marketing techniques, including SEO, PPC campaigns, SMM, and SBM, leading to a 20% increase in website conversions and a 10% decrease in customer acquisition costs. Monitored and optimized pay-per-click accounts on Google AdWords, resulting in a 15% reduction in ad spend while maintaining high click-through rates. CERTIFICATIONS ContentSquare Fundamentals Analytics Google Analytics Certified Digital VLSI Design & FPGA Implementation AWARDS ContentSquare Champion IT Sales Executive PCS Technology 08/2014 - 11/2014 Gurgaon, India PCS is a leading IT solutions company, delivering customized solutions and services for businesses to enhance productivity. Contacted current and potential clients to promote, upsell and cross-sell products and services. Managed customer relationships through consultative sales techniques to attain individual sales goals. Showcased product features and benefits to drive sales. Liaised with potential customers to determine needs and provide recommendations. Converted cold leads to expand territory and negotiate profitable contracts. Set up temporary sales structures at markets to attract new customers. PART TIME JOB EXPERIENCE Event Planner and Digital Media Expert Life of Line (LOL) 2017 - 2018 Mumbai, India LOL is the speed dating platform in Mumbai. Operationally looked after all events, coordinating all aspects including catering, club booking, guest seating arrangements and room layout. Produced Google AdWords campaigns to generate conversions for multiple events. Builded and implemented banners, videos and other non-text link advertising campaigns to increase bookings. Performed end-to-end digital marketing campaigns, incorporating automation and CRM systems. Analysed qualitative and quantitative data collection to track event performance. Tested best practices and innovations for email, social media and web to compare strategies and apply improved methods.