Veronika Goncalves

VERONIKA GONALVES SEO & Digital Marketing Specialist Profile As a results-oriented SEO specialist, having led a small team of SEO professionals, I bring five years of hands-on experience to the table. I have worked in consultancy, e-commerce, as well as the hospitality sectors. I have experience in both on-page and off-page SEO activities, - executing successful SEO content strategies from inception, - rankings. Preußenstr. 13b 80809 Munich which resulted in increases in website traffic and search engine In my early career, I managed digital content strategies and marketing campaigns, driving both online and offline sales Education through each step of the marketing funnel. BA, International Business Work Experience Haaga-Helia University of Applied Sciences, Helsinki, Finland 2010 - 2013 College, Hospitality, Hotel Management & Tourism 11/2023 – 04/2024 Hotel Academy, Kosice, Slovakia Numa Group GmbH, Berlin (remote) SEO Lead Driving SEO efforts for the entire website Creating and executing strategy for various SEO pillars 2003 - 2007 Working closely with other stakeholders in the organization Expertise 01/2022 SEO 30/2023 – Westwing Group SE, Munich Team Lead CEE SEO Content Leading SEO team for the CEE region Analysis, Planning & executing SEO content strategy, Digital Marketing Reporting & Forecasting Content Strategy Social Media Project Management 11/2020 – 01/2022 Launch of blog for westwing.sk of external copywriters Tracking, analyzing & improving KPIs Slovak - Mother tongue German - Upper intermediate SEO Content Manager Slovakia Optimizing content with SEO keyword strategy, leading team Language English - Full Proficiency Westwing Group SE, Munich 08/2018 – 08/2020 Spanish & Portuguese - Basic Evolution4all, Munich Online Marketing & Social Media Building and running digital marketing campaigns Optimizing SEO content Planning and implementing content strategies and social media -1- VERONIKA GONALVES SEO & Digital Marketing Specialist Work Experience 02/2017 – Evolution4all, Munich Marketing & Sales Manager 07/2018 Driving sales growth and operations, generating new leads Generating email marketing campaigns Organizing online & onsite events --Preußenstr. 13b 80809 Munich 01/2015 Freelancer - Digital Marketing, Munich Digital Marketing & Business Development – 12/2016 Working with product & service companies to establish their online presence & sales activities Building landing pages, email campaigns, creating and optimizing content Expertise Building social media presence SEO Digital Marketing Content Strategy 07/2014 – 04/2016 Oikosofy, Munich Business Development Sourcing new sales opportunities and managing sales operations Social Media Developing digital marketing strategies and campaigns Project Management Language 09/2013 – Lead2 GmbH, Munich Inside Sales Representative 12/2014 Slovak - Mother tongue Inbound & Outbound. marketing activities Sales & Lead generation English - Full Proficiency German - Upper intermediate References Spanish & Portuguese - Basic Italian - Basic Shumeng Ye Numa Group / Director Marketing & Growth Email : - Maja Magiera Westwing Group SE / SEO team lead Email : - -2-