Veronica Ye

Veronica Ye-|- HIGHLIGHT OF QUALIFICATIONS 2 years’ digital marketing agency experience (content creation &PPC campaign optimization) Digital Advertising: worked in a PPC agency to develop brand strategic marketing plan for sellers on Shopify &Amazon, directed traffic from social media to E-commerce website through running ads, tracked and improved rankings Content creation and influencer marketing: planned and managed all contents on Linkedin, Instagram and Facebook; organized weekly giveaway and drove engagement with 500+ influeners 100% client retention rate, ranked top 3 in the ads team; doubled 80% clients’ ROI within 2 months WORK EXPERIENCE E-commerce Associate -Marketing 12/2020 -present Masco Canada Toronto, CA Measure and analyze campaign performance, use keyword planning tool to optimize campaigns Work with the graphic designer on the product listing, protecting and enhancing the brand image Build connections with the agency partner and account managers; achieved 133% YoY growth Senior Campaign Manager – Digital Advertising 5/ 2020-12/2020 Campaign Manager -Digital Advertising 11/ 2019-05/2020 AsteroidX- Digital Marketing Agency Toronto, CA Manage the day to day operations for over 18 clients’ accounts on the E-commerce platform Make strategic recommendations based on the seasonal needs, holidays and competitors’ performance; gather, analyze data (keywords CTR, impressions, conversion, CPC) and predict consumers’ purchasing behavior, make marketing plans and adjustments accordingly Analyze search term report and made strategic recommendations to clients (pricing, promotion and listing optimization), improved sales and conversion rate by 5% Marketing &Communication Leader (contract) 06/2019-11/2019 Ball Watch Switzerland/ Remote Developed and implemented marketing strategy for new products on Shopify (pricing, marketing channels and content creation) Optimized Facebook/ Instagram/snapchat ads, used google analytics to track and generated leads; directed the traffic from social media to the online shopify store, daily orders increased from 5 to 20 Digital Marketing Assistant -Influencer Marketing (contract) 09/2017-02/2018 Peersway -Influencer Marketing Agency Toronto, CA Created and managed marketing campaigns (giveaway, email marketing), tracking and created reports Assessed, analyzed data (engagement rate, weekly visit, etc.) and compared with competitors, compiled a report and benchmarked the performance against the industry Optimized the website and increased organic ranking on google, expanded local marketing channels to Yelp, Tripadvisor and Google Map Established marketing strategy, planned and created social media calendars (Canva/Lightroom), successfully increased Instagram followers by 400% within 3 months EDUCATION Montpellier Business School (France) - Master’s degree in Digital Management University of Toronto (Canada) - Double major in Economics &Employment Relations