Veronica Hernandez

Education 5/2017: Nova Southeastern University: MBA, International Business 5/2015: Nova Southeastern University: Bachelor of Science, Marketing Qualifications Summary: Certified – Google, Bing, and Hubspot Results-driven international inbound marketing strategies based on thorough market research. Search Engine Optimization best-practices for Google and Bing (including post-Panda, Penguin, Hummingbird, Local, and Mobile Google Updates) across multiple industries. Blog and Social Media management including engagement and lead generation through strategic persona-driven planning Social Media management of campaigns, both organic and paid, through platforms such as Facebook, Twitter, Instagram, Google+, Linkedin, SnapChat, Reddit, and Youtube. Graphic design and web development. Landing page creation and implementation of targeted CPA/CPM/CPC campaigns on Google Adwords, Bing Ads, Facebook Ads, Linkedin Ads, Twitter Ads, and YouTube Video Ads. Fluent in the following marketing tools/websites: Moz Research Tools, Google Analytics, Screaming Frog, Webmasters and Adwords, SEMRush, Wordpress CMS, CRMBoost, Zoho CRM and email, SpyFu, and many more. Fluent in the following ecommerce website platforms: Shopify, Volusion, Wordpress (WooCommerce) Professional Experience PROVIDENT JEWELRY, West Palm Beach, FL Digital Marketing Manager, August 2017 – Currently Employed ProvidentJewelry.com Built and Implemented SEO Marketing Campaigns. Designed a well-researched PPC marketing plan. Increased website traffic by securing website, and by optimizing existing and publishing new content. Managed Social Media marketing efforts. Promoted Jewelry through various channels, such as Pinterest and Polyvore Created and Implemented an Email Marketing campaign. FLIP BURGER BOUTIQUE, (Remote) Atlanta, GA Social Media Manager, July 2016 – August 2017 Flipburgerboutique.com Managed successful marketing and retention campaigns through social media, including: Facebook, Twitter, Foursquare, Pinterest, Instagram, Google+, YouTube, Yelp, TripAdvisor. Developed content and campaigns for social channels to increase engagement and brand awareness. Built and managed relationships with brand ambassadors and influencers to increase impressions and sales. Developed and executed cross-channel promotions to meet sales goals. Drove revenue through paid and organic social media promotions which generated new customers, maintained current customers, and increased restaurant reservations. Maintained brand presence in social media, responded to comments, and managed guest experience by offering advice, answered questions, and addressed customer service issues. Analyzed metrics and manages budgets to track success and meet goals. Utilized a variety of social media platforms and tools for optimal community management, content delivery, and reporting. COASTAL BOOT, Pompano, FL Digital Marketing Manager, September 2014 – September 2016 Coastalboot.com Migrated website from Volusion to a new website on Shopify that I designed. Increased inbound traffic and online sales within my first 3 months there through digital marketing efforts, such as Search Engine Optimization, Content, Email, and Social media marketing campaigns. Researched, planned, and executed direct mail marketing campaigns. Performed market research to determine competitor pricing and marketing strategies Conducted surveys to determine whether website was consumer-friendly and redesigned website based on that research. Design images for email marketing campaigns. Increase the social media following. Launched social media contests to collect emails and promote our company. Performed market research, created strategic social media marketing plans both organic and paid to promote boot sales through social media. Wrote content for social media posts, blogs, press releases, flyers, landing pages, web pages, and advertisement. Tracked all incoming leads, conversions, and email stats. Utilized the information to optimize strategies and efforts. Managed, optimized, and marketed content for eBay and Amazon stores. Provided detailed reports monthly encompassing all analytical data, ROI, and success rates of each marketing campaign. VAULT NETWORKS DATA CENTER, Miami, FL Marketing Manager, November 2012 – September 2014 Vaultnetworks.com Increased traffic, inbound leads and conversion rates through strategic Search Engine Optimization, Search Engine Marketing, Content, Email, and Social media marketing campaigns. Collaborated with VP of Sales and Marketing and the Product Specialist in researching and implementing advertisements targeted towards our target buyer personas. Created and managed successful B2B paid marketing campaigns and retargeting strategies through Twitter, Facebook, YouTube, Linkedin, BingAds, and Google Adwords to promote data center services and IaaS cloud. Launched a social media marketing campaign on Linkedin that helped bring in over 300 new customers within 12 months without utilizing marketing funds. Collaborated with an outsourced designer to create banners, flyers, postcards, landing pages, Wrote content for social media posts, blogs, press releases, flyers, landing pages, web pages, and advertisement. Designed and implemented newsletters and marketing emails through Interspire and CampaignMonitor. Utilized my graphic design and web development skills to design landing pages and paid advertisements. Started, marketed, and managed Networking Events that improved the overall brand image and brought additional customer, as well as new channel partners. Tracked all incoming leads, conversions, and email stats. Utilized the information to optimize strategies and efforts. Provided detailed reports monthly encompassing all analytical data, ROI, and success rates of each marketing campaign. WHETSTONE PARTNERS, Doral, FL Digital Marketing Coordinator (Team Lead), February 2008 - October 2013 https://eTitleloan.com * https://eSmallBusinessloans.com * https://everestbusinessfunding.com Lead a team of 5 marketing professionals in building and marketing over 100 micro-sites. Generated 1/3 of the closed leads that came inbound through the micro-sites using strategic Search Engine Optimization, Search Engine Marketing, Content, Email, and Social media marketing campaigns, helping increase their overall revenue. Collaborated with CIO in creating radio, online video, and television advertisements. Increased traffic, inbound leads and conversion rates through strategic Search Engine Optimization, Search Engine Marketing, Content, Email, and Social media marketing campaigns. Created and managed successful B2C paid marketing campaigns and retargeting strategies through Twitter, Facebook, YouTube, Linkedin, BingAds, and Google Adwords. Collaborated with an outsourced designer to create banners, flyers, postcards, landing pages, Wrote content for social media posts, blogs, press releases, flyers, landing pages, web pages, and advertisement. Designed and implemented newsletters and marketing emails through MailChimp and ConstantContact. Monitored websites and marketing campaigns and recorded all inbound traffic and leads and used the data to create reports for CIO. Researched, hired, and managed outsourced lead generation companies. Provided detailed reports monthly encompassing all analytical data, ROI, and success rates of each marketing campaign.