Vedran Leder

VEDRAN LEDER PERFORMANCE ADVERTIZING SPECIALIST PORTFOLIO B2B SAAS MEDIA MONITORING TOOL GOOGLE ADS PERFORMANCE CASE 1 Objective: Qualified Lead Generation for Sales Team Timeframe for displayed data: 01. July 2018. - 09. July 2019. More Details: This is an ongoing campaign on Google Ads for Lead generation in Media Monitoring SaaS industry. As we can see, in one year time, on budget of €63,361.79 there were 11,114.46 conversions (time decay attribution model) and CPA is €5.70. Conversion is defined as a person who registered and started using the Media Monitoring Tool. Target is the whole world -20 countries. Most of the conversions come from Search campaigns since they provide the biggest number of Sales Qualified leads. Although conversions are what we can optimize our campaigns for, the real goal is to generate leads that will be qualified by the sales team. Target Cost per qualified lead is €50 (€75+ would be unprofitable). Here are the results of the Cost per Sales qualification for the 2019 year: B2B/B2C LIMO TRANSPORTATION GOOGLE ADS PERFORMANCE CASE 2 Objective: Limo Reservation and Rent Timeframe for displayed data: 11. July 2018. - 10. July 2019. More Details: This is an ongoing campaign on Google Ads for Lead generation in Luxury Limo Transportation, one region in the USA. As we can see, in one year time, on budget of $47,160.45 there were 1,488 conversions (time decay attribution model) and CPA is $31.64. Conversion is defined as a person who booked a ride through the website or made a call to the business that lasted at least 60 seconds (Call only Ads). Target is one region in the USA. Most of the conversions come from Search campaigns and Call only Campaigns since they target interest stage where people are searching for that specific service. BTC FMCG E-COMMERCE CASE 3 NO DATA AVAILABLE Objective: Maximise sales while maintaining the ROAS of 600% More Details: Target were 9 Countries in EU region Managing Paid Advertising budget of more than $100 000/month Increased Revenue in two Countries by 200% and 400% on average Implementing Conversion tracking method without "Thank You" page using GTM which reduced time on campaign optimization by more than 6 times Constantly reaching Marketing goals of 600% ROAS Increasing CTR in search campaigns by more than 5% Platforms Used: AdWords, Bing, Facebook, Quora, Taboola B2C CAR PROMOTION CAMPAIGN FOR CAR BRAND CASE 4 GOOGLE ADS PERFORMANCE Objective: Reach Maximum number of Target Personas and downloads of price list in 22 day with a total budget of $18,140 Timeframe for displayed data: 23. May 2019. - 13. July 2019. More Details: This was a 22 day long campaign that was outsourced to me. Campaign aimed to reach as much as possible number of people that would be interested in a promoted car. There was 41 Campaign created: 22 Search Campaigns, 6 Display Campaigns, 5 Gmail Campaigns, 5 YouTube Campaigns and 3 Remarketing Campaigns. As we can see, in that time, on budget of $- there were 7862 conversions and CPA is $2.3. Conversion is defined as a person who downloaded the price list for the car. Target country was Croatia. Most of the conversions come from Display and Gmail Campaigns. For other objective that was landing page views, there were 154.660 landing page visitors with an average CPC of $0.12. B2C DIGITAL MARKETING EBOOK DOWNLOAD - LEAD GENERATION CASE 5 FACEBOOK ADS PERFORMANCE Objective: Achieve Total number of 50 eBook Downloads (in exchange of Email address) in time Period of 8 days with total budget of $125. Timeframe for displayed data: 13. September 2017. - 20. September 2017. More Details: This was a 8 day long campaign for Digital Marketing Education Platform. Campaign aimed to offer an Social media advertising eBook in exchange for Email address of the users. As we can see, in the time of the campaign, on budget of $124.99 there were 1,068 conversions and CPA is $0.12. Conversion is defined as a person who downloaded the eBook and left the Email that was later used for lead nurturing. Target country was US, Canada, UK, Ireland. B2C DIGITAL WEIGHT LOSS EBOOK DOWNLOAD - LEAD GENERATION CASE 6 FACEBOOK ADS PERFORMANCE Objective: Achieve 1000 eBook Downloads (in exchange of Email address) in time Period of one month with total budget of $250. Timeframe for displayed data: 14. April 2018. - 10. May 2018. More Details: This was a one month long campaign for Weight Loss program. Campaign aimed to offer an Weight loss eBook in exchange for Email address of the users. As we can see, in the time of the campaign, on budget of $224.87 there were 8,051 eBook downloads and CPA is $0.03. Conversion is defined as a person who downloaded the eBook and left the Email that was later used for lead nurturing. Target countries were US, Canada, and whole Europa.