Vasudha Rathi
Product Designer
ase:San Francisco Bay Area, CA
B
Phone:-
Email-
Website:www.vasudharathi.com
10 years of design experience, possess open mindset, system level thinking & thrive in collaborative environments!
EXPERIENCE
Product Design & Research Consultant
Stealth AI Startup | January 2024 - Present | Remote
●
●
●
●
●
●
●
esigned & prototyped (Figma) AI assistant app for user testing & stakeholder alignment
D
Developed responsive website & landing page for product launch.
Spearheaded user recruitment for product feedback & interviews.
Created cohesive branding for AI assistant & company.
Ensured responsive design across all screen formats.
Crafted compelling pitch deck images and product examples targeting venture capitalists.
Collaborated cross-functionally to establish and implement system design guidelines, patterns, and components.
Excellence in Innovation | February 2024 - Present | Remote
●
●
●
eveloped 3-phased UX Research evaluation framework for transportation apps, identifying critical UX issues
D
Evaluation uncovered high-impact usability issues through heuristic analysis & task-based testing.
Prioritized UX recommendations for quick wins based on initial user feedback and data analysis.
Sofvie | June 2023 - July 2023 | Remote
●
●
●
●
onducted user research, yielding insights on regulations, and user expectations.
C
Strategize to transform the paper system into a reliable, compliant digital platform.
Created information architecture that resulted in a comprehensive site map.
Created user flows that streamlined user journeys.
Senior Designer & Project Manager
HLB Lighting Design | August 2012 - January 2024 | San Francisco, CA
●
●
●
●
●
●
S pearheaded projects from concept to successful completion, overcoming on-site challenges to ensure timely delivery.
Collaborated with engineers, contractors, stakeholder teams to deliver 30+ successful projects.
Contributed as a strategic business partner by solving design challenges to arrive at optimal solutions.
Used system-level thinking, crucial for managing intricate and interconnected experiences.
Applied advanced design process and tools to enhance user comfort and satisfaction.
Develop 3D lighting renderings that reduce design iteration cycles by 25%.
SKILLS
●
●
●
●
●
T ools:Figma, Adobe XD, Sketch, Photoshop, InVision,Indesign, Marvel, AutoCAD, Adobe Suite
UX Research:User interviews, Competitive analysis,Persons, Empathy mapping, Heuristic evaluation, User Journey mapping
UX Design:User flows, Information architecture, Wireframing,Responsive web/app design, System design. Agile Methodology
UI Design:Mood boards, Style guide, High Fidelityscreen design, Prototyping
Usability Testing:User testing interviews, A/B testing
EDUCATION
●
●
●
●
X Design Certification
U
Web3 & Crypto Certification
Masters of Building Science
Bachelors of Architecture
| Sept 2023 | Springboard, San Francisco CA
| May 2023 | SheFi
| May 2010 | Universityof Southern California, Los Angeles, CA
| May 2008 | Universityof Rajasthan, India
RECOGNITION
●
●
0 Under 40|Class of 2019 | Lighting Magazine- Honoring best in Lighting Design Globally
4
National Award of Excellence in Design |August2023 | Nvidia Voyager Project
