Vascyon Thompson
Social Media Marketer - |-| in/vascyonlthompson
A dynamic and driven Social Media Marketer with over 4 plus years combined education and experience in: copywriting, community management, digital analytics, content creation and campaign management with a strong track record of executing innovative results-driven marketing media strategies. Known for providing analysis on social media performance, identifying trends, engaging in relevant conversations, creative thinking, well organized while following brand guidelines and making recommendations to improve social media growth, engagement and followers.
PROFESSIONAL WORK EXPERIENCE
Social Media Coordinator 2022 – Present
Black Boys Code
Optimize content on social media which increased followers by 45% across Instagram, Facebook and Twitter
Develop and Design a yearlong content calendar improving content output by 10%.
Plan, execute, monitor, analyze and optimize paid social ads campaigns increasing link clicks by 25%.
Collaborate with cross-functional team (communications team) on strategic digital campaign, newsletters and introduced a drip campaign to increase remarketing clicks by 10%
Act as the content manager, supporting a network of content moderators and active users across the brand’s digital community engagement platforms increasing engagement by 30%
Create keywords strategy and perform algorithm research to keep the brand in line with current topics and developments.
Freelance Social Media Marketer 2020 - 2022
Joan Nwsou (Business and Career Coach)
Utilized Canva, Photoshop and Premiere to create engaging content that’s on-brand across her main social media channels of Facebook, Instagram and YouTube, increasing social media reach by 89%.
Consistently measures and optimizes content, improve on past successes and actively respond to comments and customer queries in a timely manner, resulting in growing Facebook and Instagram following by 20%.
Examined social media data and provided feedback to ensures alignment of the brand and social media objectives generating 30% increase in posts interaction.
Kept current with changes in digital communications by maintaining and upgrading knowledge through researching the web, attending workshops, seminars and courses, etc.
Ink2Scalp (Hair Restoration)
Designed and setup the client’s content strategy on YouTube, including editing and optimizing the videos to improve SEO on the video platform, generating hundreds of views in the 1st week of launch.
Implemented a social media listening program to track and respond to online conversations about hair loss, resulting in improved brand sentiment and increased engagement.
Bob Minhas (Business Coach)
Introduced best practices social media strategy across Facebook, Twitter and LinkedIn including providing engaging text and image content and launching Facebook ads, boosting overall social media engagement by 10%.
Researched and executed on business improvement initiatives to automate various aspects of the workflow including installing a chatbot on the website to increase conversations and capture potential leads.
Participated in planning and developing brand’s community engagement initiatives and strategies to promote the organization to incoming clients.
Senior Marketing Specialist 2017 - 2018
System in Motion (Information Technology)
Led a website redesign project that resulted in a 50% increase in website traffic and improved user experience.
Developed a comprehensive marketing strategy utilizing company blog, social media marketing and trade show participation to generate a healthy conversion rate on a new product rollout with early adopters.
Monitored the evaluation, negotiation and management of vendors for trade shows, while maintaining an average company budget of $20,000 per event with on time deliverables.
Performed real-time listening on launch of new initiative, measuring engagement, responding to queries resulting in 10% increase in lead conversation.
Developed and executed a digital marketing strategy for company’s program, resulting in a 20% increase in enrollments.
EDUCATION
Durham College
Digital Media Management Postgraduate Certificate
Xiangtan University
Master in International Business
University of Technology
Bachelor of Business Administration (Major in Marketing)
DIGITAL MARKETING CERTIFICATIONS
Hubspot Content Marketing
Google Analytics
Google Ads Display
TECHNICAL SKILLS
Skills: Adobe Creative Suite (Illustrator, InDesign, Photoshop, and Premiere), Social Media Advertising (Facebook Ads and Instagram Ads), Sprout Social, Microsoft Office (Word, Excel PowerPoint, Outlook) SEO, Strategic Planning
