Varun Sehra
A result oriented professional with more than 4 years of experience in Sales & Marketing, including 3 years marketing experience in exceptional
relationship building & interpersonal skills to execute Brand engagement campaign for reach & revenue. Believe in continuous learning and
understanding challenging roles.
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WORK EXPERIENCE
Brand Engagement Executive
Phillip Morris International, MP grp.
04/2016 – Present
Achievements/Tasks
Delhi
SKILLS &
COMPETENCES
Integrated Marketing
Communications
Organizing large scale product trials – number of trials vis a vis marketing investments and revenue
generated
Part of think-tank which provides inputs for up gradation of the engagement activity basis frequent field
visits and study of consumer insights including audits
Recruitment & training of right brand engagers to ensure they deliver the superior brand image vis a vis to
competition, ensuring their hygiene
Developing of the innovative brand messages/content via disruptive tools – introduced brand ambassador
programs
Understanding of the general trade environment via consumer profiling activities & retailer advocacy
programs
Teamwork
Controlling budget to ensure every dollar performs higher than the last spent- Budgeting & Planning
Problem Solving ability
Assistant Manager Buyer
Supermarket Grocery (Big Basket.com)
Detailed-Oriented
11/2015 – 05/2016
Achievements/Tasks
Generation of revenue of 4 Cr Sales/month (i.e 25 Cr. Total)
Vendor & Agency
Management
Stock-outs to 4% of total Category with maximizing sales
Negotiation with Current, New Brands for additional revenue
Managing Fill-rate & Vendor performance
Channel -Communication
BTL - Activations & Events
Senior Executive Modern Trade & E- Commerce
Modi Naturals Ltd.
10/2014 – 11/2015
Achievements/Tasks
LANGUAGES
Sales of 70 Lac./month (i.e - 8 Cr. for the Year)
English
Increasing Online Sales to monthly 12 lac./Month
Native or Bilingual Proficiency
Generation of ROI for New Accounts
Strategic Tie-up with Key Online Retailers - Business Development in New Market
Hindi
Full Professional Proficiency
Assistant Engineer
U.B Engineering Ltd
INTERESTS
04/2010 – 12/2011
Travelling
Achievements/Tasks
Structure Erection at 500 x 2 STTP, Khandwa Dist.
In-Depth Knowledge of Engineering Drawing
Maintenance of Coker Plant in RIL, Jamnagar
Reduction of Breakdown to 94%
EDUCATION
PGDM (Marketing)
JRE School of Management (Raffles International) -/2012 – 05/2014
B.Tech (Manufacturing Technology)
JSS ATE (2005-09) - Noida
04/2005 – 11/2009
