Varun K R

VARUN K R SENIOR MARKETING MANAGER A full-stack marketer with 5 years of B2B marketing experience in tech startups. Have led marketing teams and units in each of my previous organizations. I’m process-oriented, adept at handling cross-team collaboration, and experienced in creating marketing strategies while keeping larger organizational goals in mind. EXPERIENCE CONTACT Senior Marketing Manager, HackerEarth - April 2016 - April 2018 1. Managed 5 team members within the Marketing Team and created roadmaps, set targets, monitored growth, and handled performance reviews & appraisals. 2. Boosted monthly organic traffic by 341%, monthly clicks on non-branded keywords by 993%, and grew Alexa ranking from 18,000 to 5,500. 3. Handled the website and blog revamp projects where I led the teams working on design, content, prototyping, user flow, and development of all pages. 4. Led a project to migrate the website to Wordpress, thus saving man-hours by eliminating tech dependencies for future content creation and changes. 5. Headed the Brand Team that was responsible for creative designs, content marketing, brand positioning, product marketing, and video marketing. 6. Helped set up a content roadmap for B2B marketing and generated 3,000+ targeted downloads for resources like ebooks, whitepapers, and webinars. 7. Built and executed a video marketing strategy that has generated 500,000+ views and added 12,000+ subscribers to the YouTube channel. 8. Executed the transition from a B2C and SMB-focused brand positioning to an enterprise B2B-focused positioning across all marketing channels. Marketing Head, Zepo Nov 2013 - Mar 2016 1. Executed over 50+ articles for the Zepo blog, receiving over 1 million views. 2. Handled targeted B2B email campaigns improving open rates from 8.2% to 15.3%, while accounting for 15% of monthly leads. 3. Re-worked SEO for the Zepo website. Grew organic traffic by 18% m-o-m and improved the Alexa ranking to 12,000 from 50,000. 4. Created and analysed monthly marketing reports to track the behaviour of visitors, leads, and paid customers. 5. Planned quarterly roadmaps, targets, and strategies for the entire team. 6. Ownership of content across all channels, including website, email, social media and sales collaterals. 7. Set up marketing automation to nurture all leads and prospects, while also improving churn by 2.3%. 8. Executed ChotuChaiWala.com - a super-viral campaign that got covered in 15+ national newspapers & over 30 other blogs and TV news channels. 9. Built a community of 1,000+ active affiliates that helped resell the company offerings to their connections. +91 - linkedin.com/in/varunkrmit/ medium.com/varun-k-r AREAS OF EXPERTISE Full-stack marketing Marketing strategy Team management Brand management User experience Website management EDUCATION Manipal Institute of Technology, Manipal (2009-13) Bachelor of Engineering, Industrial and Production