VARTIKA MANASVI
Career Aspiration –
Challenging assignments in Product Sales, Business Development, Product
Marketing, Revenue operations and Growth Marketing!
PROFESSIONAL PROFILE
Result oriented professional with over 7 years of multifaceted experience in turning around
brands of all sizes, delivering profitable solutions to drive sales, attract and retain customers, and build
a solid corporate brand. Known as Entrepreneur in residence with a track of envisioning, building and
launching new innovative products and solutions. Well traveled across India, Singapore, U.S.,
Bangladesh, and Middle East. End Consumer centric strategic thinker, use data to make better decisions
and creating products that make it easy and intuitive for others to understand. Capable to build a
customer focused approach to sales & marketing, product development and business innovation that
delivers predictable results. Earned solid reputation for being passionate, enthusiastic, efficient and
hands-on with exceptional written & verbal communication skills.
ACADEMIC QUALIFICATIONS
M.B.A. (Marketing & HR) -
Jaypee Business School, JIITU, Noida, 2010 – G.P.A. – 8.2/10
B. Com.
-
Delhi University, New Delhi, 2007
Computer Proficiency
-
Google Analytics, Ad-Mob, Flurry, all digital/ social platforms, Ad-words,
FB Ad Manager, Word-Press, MS Office Skills, Basic Photoshop, etc.
WORK EXPERIENCE
Dec’15 - May’16
Tech in Asia, Freelance for Community Growth and Engagement.
Dec’14 - Dec’15
NASSCOM 10,000 Startups
Designation: Lead Communications, Pan India
Key Result Areas:
✓
Outreach & Program Management for 10,000 Startups Events: Startup Pitch Sessions, Enterprise &
Mentor Connect Sessions, Innotrek, Womentechship Series, Startup Workshops, Focused group Meetups, MarTech, NASSCOM Product Conclave, Partner Events, etc.
✓
Achieved 200% Growth in social media engagement, optimized utilization of marketing budgets
across media spends, video content production, email marketing.
✓
Platform and Community Management – Turned startups into first-time and long term contributors,
instituted giving back to the startup program.
✓
Media Partnerships Reformed: Your Story, Inc42, Geek-Time, NDTV, Economic Times, Mint,
CNBCTV18, etc.
✓
Startups Impacted: LogiNext, CashKaro, SocialCops, MyRefers, English Dost, Hiree, Faircent, Solidry,
AdPushup, AdNabu, GiftXoXo, Eatonomist and FindURClass, to name a few.
✓
Own & manage content strategy, social PR, online branding, events marketing, strategic
partnerships, communications and digital campaigns through community management, website,
email marketing, building the online brand advocates, online advertising.
- Create, curate, and manage all published content (images, video and written).
- Conduct online advocacy and open stream for cross-promotions.
- Develop and expand community and/or blogger/ influencer outreach efforts.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Work independently and collaborate with our team members, key stakeholders, and agencies.
July’12 – Dec’14
mCarbon Tech Innovation, Noida, India
Designation: Product & Marketing Manager
Key Result Areas:
✓
Leading overhaul of products like Call Manager & Self-care Mobile Applications with Airtel Call
Manager, Airtel Self Care Mobile Application and Vodafone Call Manager.
✓
Managed complete product development & launch of Airtel Call Manager, Advanced CMS that
manages incoming calls when user can’t answer them personally. Handle product digital marketing
and revenue operations, and data analytics to enhance revenues.
✓
Pioneering product initiatives that opens up new revenue streams for Telco’s through brands, by
methods that help them reduce churn and retain subscribers.
✓
Work with design and the digital teams, agencies for Online Media Planning, Internet Marketing,
Ad Networks, Social Account Management, and Web Analytics.
✓
Manage new product development, and positioning, along with managing existing product life cycles;
work with cross-functional teams to develop business models and plans for new products.
✓
Special focus on research, media and advanced product development, participate in client pitches
for Enterprise and Telecom product offerings. Manage and grow existing client relationships by new
concept ideas and value additions to achieve volume targets through effective alliances.
✓
Devised a “service team” operational approach for company’s top accounts Airtel, and Vodafone;
creating a consultative sales process and regularly feeding clients with latest trends & reports.
✓
Formulate GTM plans, develop launch material including press releases, customer presentations,
videos, and product GUI, and coordinate with engineering and product management for rollout.
✓
Participate in Industry events and relevant stories to maintain top-line market & media visibility.
✓
Reviewing the market movement on a regular basis and refurbish plans if necessary with a view to
optimize returns.
April’10 – May’12
Jaiprakash Associates Limited, Noida
Designation: Corporate Communication Officer
Key Result Areas:
✓
Contribute to marketing/ content /creative design for ensuring a consumer perspective.
✓
Craft effective search strategies and gather relevant information and data leveraging a broad set of
resources (e.g., on-line databases, the Internet, print sources, trade associations, government
agencies, company representatives, external research organization, etc.)
✓
Rolled out successful re-branding campaigns, Jaypee Infratech - IPO and Internal Communication
campaign. Support the team in handling Budgets, Media Buying & Planning with agencies.
✓
Handled corporate advertising, press conferences, event management, organize TVC Shoots,
marketing collaterals, sponsorship, and branding activities.
✓
Liaison with Creative & PR agencies for day to day co-ordination of artwork, videos and
photography for design and preparation of communication materials.
✓
Handle corporate social media handles including Blogging, Discussion Forums, Online PR, SEO, SEM
and Article Marketing.
OTHER EXPERIENCE
2007 – 2008 with Info Edge India Ltd., (Naukri.com), Noida, India
Associate – Content Development Team
May’11 – Juy’12 - Project Experience
•
2011, IPAN H&K – Handled PR Support for Microsoft IEB Account, Witnessed the launch of Xbox
Games, and Windows Phone in India.
•
2012, World Children Expo - Lead complete Event Brand and Marketing Operations for – First
ever, 3 Day World Children Expo’2012 and Conclave – Gurgaon – executed conclave speaker
management, audience management, online & digital duties, brand sponsorship sales, media
partnerships, on ground live activations, IP Control presence, client relationship management,
vendor dealings, and complete media duties. Handled Brands like Disney, Cartoon Network,
Microsoft, Viacom, Hachette, for closing sponsorship and event participation deals.
•
2012 - E4M Conclave - Hosted Sir Martin Sorrell, Chief WPP - Conceptualized, coordinated and
curated E4M Conclave Delhi 2013 on the challenges of the Changing Media, Marketing and
Communication landscape.
Own Startup Experience
•
Co-founded - http://toptalent.in/ with other founders from U.K. in 2008. Exited and handed over
the venture within a year due to higher studies.
•
Founded, Launched http://indiapetfinder.com/ in 2010 a not for profit portal for lost & found
pets. Exited and handed over.
PERSONAL DOSSIER
Name
:
Vartika Manasvi
Address
:
Flat No. 526, Siena, Mahagun Mansion, Indirapuram, Delhi-NCR
Mobile
:
-
E-Mail
:
-
Date of Birth
:
17th December 1986
Languages Known
:
English, and Hindi. Basic German
Current Location
:
Delhi, NCR; willing to relocate & travel if the position demands
Current CTC
:
13.10 Lac p.a.
Expected CTC
:
Negotiable.
Notice Period
:
Available to join immediately.
LinkedIn
:
http://in.linkedin.com/in/vartikamanasvi/
Twitter Handle
:
@vartikamanasvi
Facebook Profile
:
https://www.facebook.com/vartika
Pulse
:
https://www.linkedin.com/today/author/-
Hobbies
:
Playing Chess, Writing, Painting and Digital Learning
