Varsika Agarwal

I'm an influencer marketing specialist who helps beauty and lifestyle 

brands scale creator partnerships across global English-speaking markets 

— specifically the US, UK, Australia, Canada, and UAE.

For the past year, I've run end-to-end influencer campaigns for SkinSeoul, 

managing creator programs for 10+ K-Beauty brands including Kaja Beauty, 

I Dew Care, Nooni, and Dewdap. I've sourced 650+ creators, generated 500+ 

pieces of UGC across TikTok and Instagram, and built ambassador programs 

that turn one-off collaborations into long-term creator relationships.

What I can do for you:

• Creator sourcing and vetting at scale — I work with a 75,000+ creator 

 database and platforms like Upfluence to find the right fit for your 

 niche, audience, and budget

• End-to-end campaign management — from creator outreach and brief 

 development to product seeding, content review, posting schedules, 

 and performance reporting

• UGC campaigns — I've delivered hundreds of pieces of barter-based 

 creator content, cutting per-creator acquisition costs by up to 60% 

 vs. paid creator partnerships

• Brand Ambassador Program design — building tiered, retention-focused 

 programs that keep your top creators creating for you long-term

• Performance tracking and reporting — clean dashboards in Google Sheets 

 and Notion, with creative performance flagged for paid amplification

Tools I work in daily: Upfluence, HubSpot, Klaviyo, Notion, Google 

Workspace, Canva.

Niches I've worked across: skincare, beauty, dermatology, lifestyle.

A few results from recent work:

• 26% outreach-to-signed conversion rate on cold creator outreach

• $7K+ in attributed revenue over 5 months for a single brand campaign

• 1M+ views on top-performing UGC across TikTok and Instagram

• 2–3 day turnaround from creator outreach to product shipment

I'm open to project-based work, ongoing retainers, and contract roles. 

Beauty and lifestyle brands are my home turf, but I'm comfortable working 

across consumer categories where UGC and creator partnerships drive growth.

If you're scaling into new markets or looking to operationalize your 

creator program, let's talk.