oCorporate Resume
VARSHA DINESH
MARKETING SPECIALIST
D1002, Vaishnavi
Nakshatra, Bangalore
-
va rshadin esh92@ gmai l .c om
SUMMARY
EDUCATION
Varsha is a marketing professional with a
2014 - 2016
https://www.linkedin.com/in/var
sha-dinesh-4167a3a0/
PGDM-C
M IC A, Ah m edab ad
total work experience of 34 months. Post her
MBA from Mudra Institute of Marketing and
2010 - 2014
Communications (MICA), she worked with
SC T C ollege of En gin eerin g,
Tri vand rum
Amazon India as a Marketing Specialist. She
has worked across diverse product categories
and programs, and has launched marketing
for multiple Amazon categories. She is
EXPERIENCE-
SKILLS
B r and M an a ge men t
D i gi ta l M a r ke tin g
M ar ke t R e s ea r ch
P R and E vent M an a ge me nt
Ad ve rt is in g
Gr a phi c D es i gn
P ro gr a m M an a ge men t
C ont ent M a r ketin g
MARKETING SPECIALIST- AMAZON INDIA
FINE AR T, C OLLE C T IB LE S, HAND IC R AFTS
and PR IN T ON DEM AND
currently seeking opportunities in the
marketing field.
BTECH – Electronics
and Communication
Led marketing for above categories at launch phase. Respons ibilities
included:
1. UX Design and Market Research: Created landing pages for
categories basis qualitative and quantitative market research and UX
study.
2. Market Strategy and Communication: Created go-to market traffic
and execution plan for categories, wor king with cross -functional
teams spanning vendor management, creative agency, design,
engineering, account management and product teams.
3. Channel Marketing and Campaign Manage ment: Managed
marketing campaigns across various channels such as Amazon
platform, events, e-mail, push, affiliates and PR/activations.
Performed SEO optimization, PPC and Social Media marketing.
4. Stakeholder Manage ment: Worked directly with artists,
government apex bodies, and events such as Comic Con India for PR
events, content market ing and joint marketing ventures -
MARKETING SPECIALIST- AMAZON INDIA
AM AZON SE LE C T
Led marketing for Amazon Select program at launch. Responsibilities
included:
1. Brand Manage ment: Created brand collateral with creative agency
including brand vocabulary, visual imagery and marketing playbooks.
2. 360 degree campaign planning across social media, web, outdoor
activations, and cross -site functional teams.
TOOLS AND
CERTIFICATIONS
3.
Google Analytics
Google AdWords
Search Advertising
Traffic planning and channel grow th: Projected and set
campaigns up for channel growth targets basis seasonality, program
portfolio, and market analys is.
-
SITE MERCHANDISER – AMAZON INDIA
Salesforce
B OOKS AND M E DIA
Adobe Creative Suite (Photoshop,
Illustrator)
Working knowledge of CSS/HTML/XML
Managed marketing for Amazon’s regional language books category.
Responsibilities included:
1.
2.
3.
OTHER
INTERESTS
Reading, Writing, Theater, Graphic
Market Research: Conducted qualitative and quantitative studies
including surveys, keyword analyses and keyword mapping.
Vernacularization: Created the first bilingual Amazon stores in
India in more than 6 Indian languages.
Content, Editorial and Curation: Worked on curating reading
lists, obtaining content from authors and writing articles for
Amazon Books especially in regional Indian languages .
2015 April –
2015 June
Design
INTERN: SITE MERCHANDISER – AMAZON
INDIA
B OOKS AND M E DIA
Created and ex ecuted a traffic plan for the Books category using market
data, quantitative research on digital page metrics, and search keyword
analysis. Identified marketing best practices for the Books, Music, Movies
and Video Games categories and published playbooks.
AWARDS and ACHIEVEMENTS
1.
2.
3.
National Finalist , Hindustan Unilever’s LIME Business
Competition, 2016.
Top rated project, Google Online Marketing Challenge, for
campaign management of Zerokaata.com, 2015
First Position in ‘Adrenaline’, Business Case Study co mpetition,
SP Jain Institute of Management, 2015
PROJECTS
1.
2.
3.
Rural Research – “Roles of Women in Indian Villages”, an Indian
ethnographic study conducted across the villages of Kerala , 2016
“MEMS Based Wheelchair System” – engineering project,
developed at SCT College of Engineering, Trivandrum, 2014
Conducted seminar on “A Survey of Ambient Assisted Living Tools
for Older Adults” SCT College of Engineering, Trivandrum, 2014
