Varnika Tomar

VARNIKA TOMAR Porto, Portugal (- |-www.linkedin.com/in/varnika-tomar PROFESSIONAL SUMMARY Aspiring marketing professional with a strong work ethic and a passion for innovation, currently pursuing a master’s degree in marketing at Católica Porto Business School. Seeking an opportunity to le verage my academic background and develop practical experience in a dynamic marketing role. Eager to explore various aspects of marketing, including consumer behavior, branding, and campaign development, while enhancing my analytical and creative thinking skills. Excited to contribute fresh ideas and support impactful marketing initiatives. EDUCATION Master’s in Marketing CATOLICA PORTO BUSINESS SCHOOL PORTO, PORTUGAL OCTOBER 2024– PRESENT Relevant Coursework: Consumer Behavior, Marketing Strategy, Marketing Communications, Brand Management, Advertising, International Marketing, Pricing, Sales Management, Search Marketing, Service Marketing, E-Commerce & Automation, E-Content Marketing. Academic Achievements:  Developed a comprehensive marketing plan and advertising plan for IKEA and KoRo as part of assignments.  Conducted market research to understand consumer behavior, including designing and implementing a survey for a market research assignment.  Developed an e-content marketing plan as part of coursework, focusing on content creation, distribution strategies, and audience engagement.  Led group projects where I played a key role in presenting marketing solutions and strategies to a panel of professors, showcasing leadership and teamwork. Bachelor’s in Mass Communication and Journalism MEWAR UNIVERSITY NOIDA, INDIA AUGUST 2014– AUGUST 2017 Relevant coursework: Media Studies, Public Relations, Advertising, Digital Media, Journalism Ethics, Broadcast Journalism, Communication Theories, Marketing & Branding. Academic Achievements:  Contributed to university publications, writing articles and assisting in editorial tasks.  Organized and coordinated university events, including workshops, seminars, and conferences, managing communication and promotions to ensure successful execution. PROFESSIONAL EXPERIENCE GAIL GAS NOIDA, INDIA Corporate Communications & Public Relations Assistant JANUARY 2019– JANUARY 2021  Led the creation, publication, and circulation of company materials, including the e-bulletin, corporate brochures, and website.  Planned, executed, and managed company events, branding, and content for promotional materials like leaflets and canopies.  Wrote, edited, and drafted content for special stories, websites, intranet news, and internal communications, ensuring accuracy and engagement.  Managed media relations, cultivated strong media contacts, and secured positive coverage in leading publications while handling crisis communication.  Oversaw and maintained the company’s social media accounts (Facebook, Twitter), creating and curating content to engage audiences.  Led internal communication campaigns to align teams with company values, improve transparency, and promote employee engagement across all departments. OTHER EXPERIENCES XUNTA DE GALICIA (SEPTEMBER 2022 – JULY 2024) & JUNTA DE ANDALUCÍA (APRIL 2021 – JULY 2022) VIGO, SPAIN | ROTA, SPAIN English Language Assistant  English Language Assistant at 5 public schools, supporting students' language development.  Developed and implemented engaging oral comprehension and speaking activities, focusing on bilingual language acquisition.  Created lesson plans to help students meet their English learning goals, leveraging bilingual resources for effective communication.  With a deep knowledge of both languages, I assisted in translating content that retained its original intent, tone, and impact.  Developed and implemented lesson plans to help students achieve their English language learning goals.  Bridging language barriers between English and Spanish with precision and cultural understanding. VOLUNTEERING EXPERIENCE Educational Support Volunteer Various Primary schools and a high school in Spain     SEPTEMBER 2019 – JUNE 2022 Volunteered at four primary schools and one high school, working closely with students aged 8 to 18. Supported a range of educational and extracurricular activities, fostering student development and engagement. Developed communication, leadership, and teamwork skills while interacting with diverse groups of students across different age ranges. Assisted teachers in planning and facilitating lessons and events, contributing to a positive learning environment. LANGUAGES English (Native); Hindi (Native); Spanish (Advanced) ADDITIONAL INFORMATION (OR OTHER EXPERIENCES & INTERESTS) IT Skills: Proficient in Microsoft Office (Word, Excel, PowerPoint) and Canva for content creation and design, with a growing knowledge of digital marketing strategies such as social media marketing, SEO, and content marketing. Soft Skills: Strong communication skills, enabling clear and effective interaction with team members and clients. Highly creative, with the ability to develop innovative solutions and ideas. A team player with excellent collaboration skills, contributing positively in cross-functional settings. Adaptable and quick to adjust to changing environments, ensuring consistent productivity. Strong problem-solving abilities, capable of identifying challenges and developing practical solutions. Cultural Exposure & Interests: Lived in and travelled to various countries, embracing diverse cultures and gaining a global perspective. Passionate about traveling, meeting new people, and discovering new cultures. Always eager to learn from new experiences and immerse myself in different environments, expanding my worldview and adaptability.