VANUHI OHANYAN
DIGITAL MARKETING SPECIALIST
CONTACT
--https://www.linkedin.com/i
n/vanuhi-ohanyan-digitalmarketing-specialist
SKILLS
Full cycle marketing management
Data and results tracking
Social Media Marketing
Influencer Marketing
Digital Advertising
Content Marketing
Email Marketing
Meta Business Suite
Google Analytics
Klaviyo | Mailchimp
Hootsuite | Buffer
ClickUp | Asana
Sales Navigator
Hypeauditor
Wordpress
Hubspot
Canva
Phlanx
Flick
Figma
Tailwind
Ahrefs
Project Management
Great communication skills
Data and result driven
Analytical mindset
Ability to multitask
Tenacity & Adaptability
Google Ads
SEO
PROFILE
Result-oriented and data-driven digital marketing
specialist with more than 8+ years' experience in the
markets of US, Canada, Middle East and Armenia.
Proven track record of delivering successful campaigns
that increase brand awareness, drive website traffic
and generate leads. Excellent communicator and
collaborator, working closely with cross-functional
teams located in different countries.
ACHIEVEMENTS
Set up a Pinterest account targeted strategy and
got more than 1.5k impressions and 1.8k
engagements in a single month with organic efforts
only.
Launched a successful influencer marketing
campaign - page reach and engagement grew up to
35% due to the campaign.
Grew the Linkedin business page for an investment
company from 0 to 800 followers in 6 months' period
organically.
Developed and implemented successful social
media strategy which resulted in 27% growth in
follower growth
Designed and initiated a well optimized email
marketing campaign which generated 3.3% CTR.
Led more than 5 teams abroad which improved
teams' productivity and efficiency.
EXPERIENCE
Social Media Strategist
Pragmatike | Sept 2024 - Present
Developing data-driven social media strategies to
enhance brand awareness and engagement.
Managing
content
planning,
creation,
and
scheduling for platforms like LinkedIn, Twitter,
Medium, etc.
Engaging with online communities and managing
reputation through proactive responses.
Creating marketing materials.
LANGUAGES
English
Armenian
Russian
French
EDUCATION
Bachelor in Linguistics
YSU-
TRAININGS
Search & Display Ads Certified
Google Digital Academy 2023
Email Marketing Certified
Hubspot Academy 2023
The Fundamentals of Marketing
Google Digital Garage 2020
Social Media Marketing
Hubspot Academy 2019
SEO Fundamentals
Semrush 2020
Product Marketing Foundations
Linkedin Learning 2022
Scrum Product Owner
Alison Learning 2022
IELTS General
Band score of 7 , 2021
Head of Social Media
Pimlico Partners | Jan 2021 - Present
Creating content and social media strategy for the
company's Linkedin page
Creating
Linkedin
optimized
Newsletter
for
subscribers growth
Analyzing
page
performance
and
making
adjustments according to the results
Social Media Strategist
Ballucci | Aug 2022 - Aug 2023
Setting up strategies for social media platforms (FB,
IG, Pinterest, TikTok)
Creating editorial calendars and visual identity
Initiating influencer marketing campaigns with the
aim of UGC
Reporting on social media performance metrics
Digital Marketer - Top Rated
Upwork | Sept 2013 - Present
Developing marketing strategies that align with the
company's goals and objectives.
Creating a plan for social media, email marketing,
content marketing, and other digital channels.
Creating and managing social media accounts on
platforms like Facebook, Instagram, Linkedin, Twitter,
Pinterest, TikTok
Creating and managing email campaigns that target
specific customer segments.
Digital Account Manager
Snap Advantage | Nov 2021 - May 2022
Developing and implementing a comprehensive
digital strategy for assigned clients.
Overseeing the client's online presence and
identifying areas of improvement.
Presenting effective social media strategies for FB,
Instagram, Pinterest, Linkedin
Creating influencer marketing campaigns and
analyzing them
Digital Project Manager
Media Unit | Feb 2019 - Dec 2021
Acting as the point of contact for clients for digital
management matters
Building strong, long-term client relationships and
maintain frequent contact
Setting digital strategies for partners, considering
their specific requirements
Addressing client queries effectively and in a timely
manner
Presenting social media strategies to clients
Armenian Copywriter
Airbnb | Mar 2019 - Jan 2020
Determining and setting Airbnb tone of voice for the Armenian language
Coordinating the creative side of this project for the Armenian language
Providing training to translators on how to implement the company style
Marketing Specialist
BH Brandy Company | Mar 2018 - Jan 2019
Developing and executing marketing initiatives for brand awareness and sales
Managing event/expo organization, both locally and internationally
Working closely with the sales team on program development and implementation
Preparing all the promotional materials for brand awareness
Searching for new foreign partners, negotiating with them for product export
Marketing Translator & Proofreader
Hogarth | Dec 2015 - Currently
Translating creative content while suiting the cultural nuances of the target audience.
Reviewing and checking marketing materials, such as taglines, slogans for errors
Suggesting improvements to the text to enhance its clarity, readability, and overall quality.
Marketing Campaign Manager
Globbing | Nov 2015 - Aug 2018
Developing marketing and advertising campaigns, implementing them
Analyzing and providing feedback on the outcomes advertising activities
Managing programs and promotional items for events
Organizing, managing and overseeing marketing department day to day activities
Making sure all tasks are handed over up to company standards and requirements.
Writing engaging digital content in the brand voice.
Poker Project Coordinator
BetConstruct | Feb 2012 - Oct 2015
Organizing events for local customers to promote the brand and its benefits
Conducting market research and competitor and customer analysis
Finding new ways of mapping potential customers and their needs
Maintaining and improving relationships with the existing clients
Representing company in various events to promote products
Updating website content
