Vanessa Quintero Rios

VANESSA QUINTERO RIOS V . Q U I N T E R O R I O S @ G M A I L . C O M |- | D O H A , Q A T A R . E X PE RIE NC E E DUC A TI O N SE N IO R L OY AL TY M A R K ET I NG SP EC I AL IS T Qatar Airways – Aug 2023 – Aug 2024 BS C M ARK ET I NG , 2 0 2 6 • • • • • Implemented the loyalty marketing strategy across key lifecycle stages, including brand awareness, acquisition, accrual, redemption, and member engagement. Developed and executed personalized campaigns based on customer segmentation and lifecycle stage, improving member engagement and optimizing redemption rates. Collaborated with internal teams and external partners to design personalized, data-driven campaigns that enhanced the member journey across online and offline touchpoints. Tracked and analyzed campaign performance to identify opportunities for deepening engagement across member segments. Managed the creative process with agencies to ensure seamless delivery campaigns, leading to improvements in member acquisition and active membership L OY AL TY M ARK ET I NG OFF IC ER Qatar Airways - Apr 2022 - Aug 2023 • Relaunched a major partnership with an airport retailer, optimizing messaging and offers through A/B testing, resulting in a 300% revenue increase in the first year, and a 147% increase in the second year. • Designed and implemented data-driven campaigns, boosting customer retention and engagement across key segments. • Monitored campaign performance and provided insights to refine strategies, consistently meeting revenue and engagement goals. • Partnered with external agencies to create marketing collateral and ensure brand alignment. L OY AL TY C AMP A IG N S CO OR D I N ATO R Qatar Airways - June 2021 – Apr 2022 • Developed and executed multi-channel campaigns to drive brand awareness and engagement. • Conducted in-depth competitor analysis and market research to identify emerging trends and opportunities. • Coordinated campaign timelines, deliverables, and communications across internal teams and external partners. • Created and presented marketing reports for senior management to highlight campaign success and areas for improvement. MA RK ET I NG A N AL Y S T Visa - June 2019 – June 2021 • Created and implemented marketing strategies to enhance sales, brand awareness, and customer engagement. • Organized event logistics and managed vendor relationships to ensure the smooth execution of marketing events. • Creates and implements marketing strategies to enhance sales, brand awareness, and customer engagement. • Managed administrative tasks related to consumer and partner marketing project management and marketing services, ensuring compliance with the organization's policy and process. Univeristy of London P ROF E SS IO N AL CE RT IF IC AT IO N I N D I GIT AL MA RK ET I NG , 2 0 2 4 Google DIP L OM A I N DI GI T AL MA RK ET I NG , 2 0 2 0 Digital House SK IL L S Loyalty Marketing Strategy Customer Segmentation Multi-Channel Campaigns Data Analytics Cross-Functional Collaboration A/B Testing KPI Monitoring Market Research Stakeholder Management