VP
Vanessa Park
vanessasredpen.com
I am a writing professional with thirty years of experience, a content creator who can swiftly develop and curate
stories. Provided the essentials of tone and content (via interview, research, or notes), I produce professionally
written and edited content that aligns with the brand identity and voice of my client, including web content,
blogs, publications, articles, newsletters, and books.
EXPERIENCE
VANESSA’S RED PEN
Editor/ghost writer
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2007-present
Interview client to understand scope of project
Write in a way that remains true to client’s voice, clientele, and target market. Projects include:
books, blogs, academic papers, proposals for college professors, on-line business owners, historians, novelists, and other
professionals
Developmental editing for any non-writer who writes, including a specialty in working with non-native English speakers
(clients have included writers whose first language is French, Chinese, Hungarian, Arabic, Korean, Portuguese, and
more)
Deliver projects on time and at agreed upon price
Sample jobs:
o Wrote 12 essays, edited 20 for book (2021 publication), Churches of Paris by Peggy Shannon
o Edited Crackers in Paradise by Tom Rainey
o Edited Unleash the Millennials by Philip Zimmerman (developmental)
o Edited Handwriting Secrets Revealed by Dave Grayson (developmental)
o Real Estate copywriting for HW Guernsey (2012-present) (here is a recent listing)
o Edited How to Keep on Keepin’ On by Lynn Hotaling
o Edited How to Raise Good Parents by Lin Warmsley (developmental)
o Blog writing for Betty Russell, relationship coach (364 blogs written-; example)
o Blog writing for Teri Goetz, acupuncturist and coach (example)
FAIRWINDS—NANTUCKET’S COUNSELING CENTER
Communications and Marketing Director
Advancement Director
February 2019-Present
February 2019-September 2020
Create, develop, produce, and oversee all marketing and communications for a non-profit behavioral health center.
Marketing and Communications—Responsible for agency-wide marketing, storytelling, branding
Implement a comprehensive marketing and communications strategy and calendar
Supervise advancement staff who support marketing plan
Budget strategic spending to boost, promote, and invest in marketing that supports fundraising and increases
development ROI
● Create all marketing copy from video scripts to direct marketing ads to social media with agency-specific
brand/voice
● Launched, Fairwinds blog (create, write, edit)
● Oversee website and in planning stages of website redesign; maintain content updates, creation of video content,
and Covid updates and changes.
● Oversee planning of educational, awareness, and friend-raising events in the community
● All grant-writing and reporting (~$400,000 in overall grant awards)
Notable achievements:
● Increased newspaper coverage by 300% via press releases and relationship building
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Increased social media engagement by ~2000%
Produced, wrote, edited, and directed the design of agency’s first annual report (2019, 2020)
Initiated and created Faces of Fairwinds social media campaign
Initiated and ran Covid Gratitude Project social media campaign (viewable on website)
Increased e-blast click-throughs by 100%
Fundraising—Responsible for all aspects of the donor experience from solicitation through benefits and
stewardship
Create and implement a comprehensive fundraising strategy and calendar
Supervise development staff responsible for all data, donor research and management
Oversee grant research and proposals for foundation, county, state, federal and corporate grants
Create annual appeal strategies including #GivingTuesday
Oversee and manage all planned giving initiatives, including donor research, cultivation, and stewardship around
planned giving
● Supervise event staff member and oversee all special events and fundraisers, including direct appeals for
sponsorship
Notable achievements:
● Took #GivingTuesday from $4000 to > $10,000 in first year
● More than doubled annual appeal, from $70,000 to $150,000, in two years
● Increased grant outreach by 20% to raise more than $400,000
● Galvanized board of directors to engage in fundraising, raising $75,000
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HEMPIRE STATE GROWERS
Sept. 1, 2020-February 28, 2021
Communications Specialist—consultant
At this CBD start-up, my expertise was used to launch a communications platform of newsletters, blogs, and press releases,
and create a voice for brand marketing and storytelling. Increased website traffic. Newsletter open rate is 25%. Initiated
radio and digital marketing campaign and surpassed goal for impressions by14% and web views by 260%.
DUTCHESS DAY SCHOOL
Director of Communications
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Spearheaded and implemented all strategic communications to drive enrollment and fundraising.
o Marketed the school with consistent message conveying our brand
o Expanded schools’ exposure via published articles online and in local journals
o Increased local and regional newspaper coverage to 2-3 per month
o Increased touches on Facebook, used strategic Facebook boosting to increase enrollment inquiries,
expanded following on Twitter, and created Instagram account
Initiated and supervised production of 60th anniversary documentary short film to be used for marketing,
fundraising, and posterity
Wrote, edited, and published all school publications including the Courtyard Magazine, the Annual Report,
edited The Literary Courtyard, and wrote and edited all web content.
Edited and/or wrote all school communications, including those of head of school and admissions office
Took all photographs for print, online, and social media.
Worked in partnership with admissions and head of school to develop our marketing strategies.
Wrote all print and online advertisements and advertorials.
Director of Development
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Launched first ever #GivingTuesday campaign in 2017 raising $44,000.00
Took the annual fund from $190,000.00 to $275,000.00
Created May Matchmaking month in 2017, doubling annual fund gifts during a single month to sweep past our
published goal
Reached 100% faculty participation in annual fund last 2018 and 2019
Increased parent participation to its highest level at 96%
Raised $1,000,000 in 2016 capital campaigns
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VP
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Raised $1,342,700 in grants over four years
Increased alumni giving by 75%
Increased stewardship of major donors
Oversaw merit scholar and planned giving programs
Liaise with and Report to development committee of the board, and parent volunteers for all major fundraising
events
Manage all fundraising metrics / development database
Teacher
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English teacher grades 7, 8; history and English teacher grade 6
Writing instructor grades K-8; reading grades 3 and 4
Advisor, secondary school counselor
EDUCATION
COLUMBIA UNIVERSITY, MFA, Fiction
UNIVERSITY OF VIRGINIA, ECHOLS SCHOLAR, BA
BOARDS AND COMMITTEES
BOARDS
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PSI (Postpartum Support International)
2014-PRESENT
o Serve on Executive Committee, board clerk
o Public awareness/communications chair, nominating, education, PR committees
QUEST for Excellence Fund of the Berkshire Taconic Foundation-
INTERESTING THINGS TO KNOW ABOUT ME
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I write fiction.
I am a Master Shamanic Reiki practitioner.
I am the mother of two artists (musician and poet).
I am the queen of spontaneous road trips.
I was a chef at a Northern Italian restaurant…many years ago.
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