VANESSA NELLY MENENDEZ BLANCO
Lima-Perú
Phone Number: -
E-mail:-LinkedIn: https://www.linkedin.com/in/vanessa-nelly-menendez-blanco-786b2b9b/
Professional in Commercial Aviation and Tourism
Professional with over twenty years of experience in marketing, customer service, and sales across various sectors,
including retail, financial services, education, hospitality, and telecommunications. Proven expertise in copywriting,
content creation, and strategic communication, ensuring impactful messaging and audience engagement.
Skills:
- Effective communication- Organization and teamwork- Copywriting and content creation
- Empathy and creativity- Problem-solving- Customer engagement and brand positioning
Work Experience
Spanish Copywriter | Bilingual Content Creator
2014 - Present
- Over 10 years of experience in crafting compelling content, including website copy, email marketing, social media
campaigns, and advertising materials tailored for Spanish-speaking audiences, particularly in Latin America.
- Expertise in persuasive writing, brand storytelling, and audience engagement strategies.
- Adapting complex messages into clear and culturally relevant content.
- Translation and localization of marketing materials from English to Spanish.
- Collaborating with marketing teams to develop impactful messaging aligned with brand identity and target audience
needs.
English Teacher | Self-Employed
2014 - 2025
- Designed and created educational materials, including course descriptions, lesson plans, and interactive content to
engage students effectively.
- Developed clear and concise instructional guides, improving student comprehension and retention.
- Created technical and business English content for professionals in multiple industries, reinforcing communication skills.
Grupo Punto y Aparte | Bilingual Customer Service & Content Coordinator
2014 - 2024
- Responsible for copywriting in customer communications, email campaigns, and supplier documentation.
- Developed bilingual (English-Spanish) content for marketing initiatives and corporate communications.
- Managed data collection and analysis, contributing to content strategy optimization.
Best Cable Television Channel | Audiovisual Content Host & Copywriter
2007
- Developed and scripted television content, ensuring engaging and audience-focused programming.
- Hosted and guided live and recorded television segments, adapting scripts for natural and persuasive delivery.
- Created promotional content for television and social media platforms, enhancing viewer engagement.
Consorcio Carolina - Inka Path Hotel | Marketing Department
2004 - 2006
- Developed marketing content for digital and print media, promoting seasonal campaigns and loyalty programs.
- Wrote promotional materials, advertisements, and brand messaging to attract international clientele.
- Created social media and website copy to enhance the hotel's online presence.
Escuela Privada de Publicidad y Marketing | Public Relations & Customer Service
2002 - 2003
- Wrote press releases, internal communications, and promotional content for company branding.
- Assisted in the development of advertising campaigns and customer engagement strategies.
Professional Development Courses
Hewlett Packard Foundation (2022):
- Customer Relationship Management- Social Media Marketing
Telefónica Movistar Spain Foundation (2022):
- Project Management- WordPress Digital Marketing
Harvard Business School (2024):
- Marketing Fundamentals- Focus on Customer Service- Business Case Development
Academic Training
- Degree in Commercial Aviation and Tourism Columbia Technological Institute-) English and Foreign
Languages University (India) 2009
English Proficiency: Intermediate-Advanced Level
- Diploma in Foreign Trade and Customs Escuela Nacional de Negocios (2024)
Volunteer Work
- Translator and Interpreter for Koika Foundation and KOMSTA (2014) - Medical Spanish translation and communication.
Languages
- Spanish: Native Speaker
- English: Advanced Level
